Jul 2022 – Apr 2023 · 9 mos · Kochi, Kerala, India

Apr 2020 – Jul 2022 · 2 yrs 3 mos · Kochi, Kerala, India

• Led Marketing and Customer Service for Indian origin spices and spice blends
• Product pricing and Gross Margin improvement
• Strategizing business development and executing with help of Global Sales Team
• Key Account Management for direct sales accounts
• Developing of marketing and sales collateral with close coordination with advertising agencies
• Working closely with Sales, Supply Chain, Operations, Production and QA to ensure timely shipment of contracts as per customer requirements
• Developing Market Insights by closely watching global launches in F&B sector
• Working closely with NPD in development of New Products and Concepts
• Leading Customer Service activities from contract creation to billing

Jul 2017 – Apr 2020 · 2 yrs 9 mos · Cochin Area, India

• Category Management Convenience Food (B2B Food Ingredients)
• Managing P&L for Convenience Food category
• Product pricing and Gross Margin improvement
• Close coordination with Key Account Managers, R&D on product pitch and solution offering
• Data analytics and Data management
• Business Planning: SKU wise demand forecast for capacity planning by analyzing
• customer growth, market potential and market trends
• Development of New Products and New Concepts with the help of R&D team and hand-holding of the same till market introduction with Sales Team
• Key Account Management
• Coordination with the Procurement and Production team keep track of shipments, raw materials to ensure timely delivery of orders
• Conceptualization and development of sales collateral by coordinating with Creative Designers, Advertising Agencies for design and production

Nov 2016 – Jun 2017 · 7 mos · Kottayam, Kerala, India

• Founder of discovery and booking portal for wellness retreats.

May 2014 – Oct 2016 · 2 yrs 5 mos · Muscat

• Planning and implementing brand marketing plans for Delicio to achieve successful sales, market share, profit and consumer KPI results in all major markets like KSA, UAE, Qatar, Oman, Kuwait, Bahrain and Jordan
• Steering brand campaigns - digital and BTL in sync with the marketing plan
• Managing the creation and Product Manager for top-notch responsive website and Android and iOS mobile apps
• Establishing and managing relationship with different BTL and digital agencies
• Managing digital advertisement including Facebook and Instagram Ads, Google AdWords and Twitter Ads
• Spearheading digital campaigns including web, mobile, e-mail, social media and display advertising campaigns
• Developing Content Strategy in sync with regional nuances
• Conceptualize, develop and distribute compelling and engaging point of sale materials to all markets coordinating with printers, logistics team and sales team to enhance sell-in and pull-through of products and promotions
• Strategizing for traditional channels like radio, outdoor advertisements and print
• Overseeing Delicio’s presence in major consumer food festivals in the region
• Build & train a robust digital marketing team and directing the internal studio with 2 Graphic Designers
• Conducting brand-positioning research to ensure that the brand's communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer's mind

Apr 2013 – May 2013 · 1 mo · Cochin Area, India

• Development of marketing strategy to increase revenue from Debit Cards business of the bank.
• Conducted qualitative and quantitative primary research to find customer preferences, shopping patterns, current usage patterns of debit cards, awareness of promotional activities, preferred communication channels
• Benchmarked with market leaders in Debit cards after secondary analysis of current offerings and promotional schemes; drew valuable insights by in-depth analysis of existing debit card usage data
• Designed marketing campaign to induce more swipes at POS

Aug 2011 – Mar 2012 · 7 mos · Hyderabad Area, India

• Founded United Shawarma Joint, an Arabian food stall, and managed operations in 3 different locations in Hyderabad.
• Conducted market research and determined production, product variants, pricing and promotions.
• Launched effective social media marketing and offline campaigns to promote visibility of the product.
• Prompted my employees to ensure customer delight every time via implementation of combination sales commission plan.

Jun 2010 – Jun 2012 · 2 yrs

• Worked as Quality Assurance Engineer in Banking, Financial Services and Insurance sector.
• Aided Citibank to offer flawless mobile banking experience to customers by ensuring least possible defect slippage.
• Appreciated by Mahindra Satyam CEO for contributions as a core member of the organizing team of Ekatvam, the company annual family event, at Hyderabad.
• Awarded with Star of the Quarter accolade from among 600+ of Citibank’s vendor employees for contributions on improving the defect management process to which helped to achieve better productivity.
• Fun and Connect Officer in charge of conducting employee engagement activities for 4000+ employees at Mahindra Satyam.
• Location representative of Green Initiatives- the green sustainability project of Mahindra Satyam, at Hyderabad.

Mar 2010 – May 2010 · 2 mos

• Trained in:
• Core Java
• Struts
• C++
• Projects Developed:
• Web based application for online DD.
• Web based application for diagnostic center.