Apr 2024 – Present · 2 yrs 1 mo · Singapore · Remote

• Independent Director at Galaxy Automation, a forward-looking technology company specialising in Technology Services & Transformations. I provide strategic oversight and governance support as the company scales innovation across industries. My role focuses on ensuring responsible growth, aligning tech strategy with regulatory and ethical standards, and unlocking long-term value through operational and board-level excellence.
• ✔️ Corporate Governance & Risk Oversight
• ✔️ Scaling B2B Tech Platforms
• ✔️ AI Transformation
• Driving clarity, accountability, and innovation as Galaxy Automation transforms the future of work.

Jan 2021 – Present · 5 yrs 4 mos

• Growth & Go-to-Market for Tech Companies in Asia
• I founded Enfactum to help technology companies enter, grow, and scale across Asia — not just with strategy, but with execution-ready go-to-market systems.
• My work focuses on building repeatable growth engines across complex, multi-market environments, especially where partner ecosystems, channels, and regional nuance matter.
• Key areas of work:
• Designing and executing go-to-market strategies for APAC
• Leading market entry and scale-up programs across India and Southeast Asia
• Building and activating partner, channel, and ecosystem-led growth models
• Driving demand, revenue acceleration, and commercial outcomes
• Creating operating models that regional teams can run independently
• Enfactum works with global OEMs, B2B tech companies, platforms, and growth-stage firms across hardware, software, AI, and enterprise technology — from early pilots to region-wide execution.
• I'm always open to a cup of coffee and a chat. Great ideas are often born over a coffee!

Jan 2021 – Present · 5 yrs 4 mos

• (Various engagements across APAC)
• I work closely with founders, leadership teams, and regional heads to translate ambition into structured, executable growth plans for Asia.
• Typical mandates include:
• Clarifying Asia market strategy and prioritization
• Fixing underperforming partner and channel models
• Aligning marketing, sales, and partnerships into a single GTM motion
• Turning fragmented activity into predictable revenue engines
• Engagements are hands-on, outcome-driven, and focused on speed to impact.

Jul 2016 – Dec 2020 · 4 yrs 5 mos

• Deepens awareness of the brand while strengthening global partner marketing. Develops and implements lucrative methodologies, plans, strategies, and campaigns. Conducts online retailer audits that guarantee brand consistency across all platforms. Led marketing transformation in areas of retail, merch, training platforms, digital media, social strategy and agency models. To attain elevated YoY returns and enhanced delivery of KPIs. Ensures alignment with global brand directives at all times.
• Key Contributions
• Boosted NPS score for Intel Brand between 2-4 points across APJ markets.
• Transformed regional marketing from offline to digital-centric decreasing cost to serve by -
• Creation of PC gaming via events like IEM, the biggest gaming event in ANZ
• Increased and solidified Intel retail presence across 24000 retailers
• Strengthened marketing with online retailers; increased engagement by over 10%
• Established global partner marketing centre in Penang
• Awarded multiple times for best in practice on a global scale.

Jan 2015 – Dec 2020 · 5 yrs 11 mos

• The End User Marketing responsibility was to ensure that marketing teams build, align and deliver consistent and effective programs to our consumers as well as our customers across various business verticals that Intel addresses in the region.
• Ensure Intel is effectively able to co-market and drive initiatives through eco-system partnerships and co-marketing engagements with a diverse set of partners such as OEM, Local OEMs, ODMs, Market Makers, Telcos and Cloud and Internet Service providers. The objective here was to drive Demand Generation, Acquisition and marketing campaigns with business partners. Experience in large-scale, global alliances. This was across operating systems and device platforms : mobile devices, tablets, PC , smart clients and Servers.
• Led teams in driving marketing strategies across product categories such as Servers, PCs, tablets, smartphones, wearables, IoT devices, key areas across the IT industry, and private/public cloud solutions across IaaS, PaaS, and SaaS markets including solutions marketing for various verticals.
• The responsibilities include:
• Driving regional marketing strategies across segments: Consumer and Business Verticals.
• Driving marketing campaigns across the region for TAM expansion and New business model creation
• Partnerships and alliances Co-marketing and developing Eco-system presence.

Jul 2011 – Dec 2014 · 3 yrs 5 mos

• Ajay was previously the Director of Partner and Digital Marketing, and Marketing and Consumer Sales for the Asia Pacific region, and was in charge of both consumer and commercial partners across the region. I was responsible for building the online marketing playbook for the region. Analytical approach to B2B marketing across PC, Data Center and IoT businesses for Intel.
• The key responsibility was to drive web marketing and sales from:
• Consumer OEMs such as H-P, Dell, Lenovo, Acer, Asus, Samsung, Sony Cisco, Toshiba, Fujitsu, LG and others
• Commercial OEMs such as H-P, Dell, Cisco, and others
• Phone and Tablet LEOM partners
• Telco, ISP and CSP partners
• Market Makers such as Google, Microsoft etc.

Nov 2009 – Jul 2011 · 1 yr 8 mos · Singapore

• Ajay was previously the Principal of Enfactum. It was a startup with a clear intent of helping smaller US MNCs have a better GTM platform in the region. Responsible for Sales Management and Market Development.
• The key responsibilities included:
• Providing strategic and marketing consulting
• Business plans validation for Go-to-market
• Sales strategy development for effective channel development
• Drive Partnerships and Alliances for quick market entry
• Develop Analytical models for business management

May 2008 – Oct 2009 · 1 yr 5 mos

• As the Vice President of Marketing at Hewlett-Packard, in charge of the Personal Systems Group (PSG) for APAC and Japan.
• Ajay pioneered and executed the product group’s social media strategy, which includes active listening and blog monitoring. In addition, initiated programs and campaigns to engage with the female and youth market, which penetrated commercial vehicles such as education, healthcare, retail POS, and blade computing. This was working across Operating systems and devices including Mobile devices.
• The key achievements included:
• Moving the regional marketing strategy towards Digital & Social centricity.
• Working in Tandem with the Sales team to drive common regional objectives and effective sales management and marketing KPIs.
• Regional interpretation and execution of Global campaign " The Computer is Personal Again"
• Optimization of Media planning and buying for an $8 billion business including forward buy and early programmatic buying initiatives
• Optimizing the marketing budget of over $200 million for higher ROI.
• Developing database models for effective non-consumer customer mapping.
• Strengthening spending controls through centralized content development.

May 2007 – May 2008 · 1 yr

• As the Director of Sales and Marketing for Consumer Supplies at Hewlett-Packard. Responsible for Sales Management and Market Development.
• Key Achievements included:
• Sales Management: Delivered profitable annual revenue of $1.7 billion for the region.
• Drove growth by new products in the market including, bulk packs and new consumption packs.
• Established new Online partners across the region and developed Online channel partner program
• Effectively led current retail channel engagement for new shelf space and driving customer relationships programs

Jul 2005 – Jun 2007 · 1 yr 11 mos

• Ajay was previously the Director of Business Development for the Imaging and Printing Group at Hewlett-Packard for the EMEA region.
• The key responsibilities included:
• Being responsible for the strategy, direction, and implementation of new business
• Providing alternate routes to market for Hewlett-Packard
• Orchestrating marketing strategy to capture growth through new channels including direct/online sales and enterprise accounts
• Defining the roadmap for business development in key western European markets

Mar 2002 – Jun 2005 · 3 yrs 3 mos

• As the Manager of Business Development for the Imaging and Printing Group at Hewlett-Packard.
• Ajay helped deploy an anti-counterfeit program to avert illegal sale of lower-cost, non-HP products in HP packaging and protect intellectual property rights, which boosted ROI from 500% to 1,200% in 2 years, exceeding global results.
• Key responsibilities included:
• Finding business development opportunities in mature and emerging markets
• Directing a team and developing printing solutions such as HP Digital Studio, HP Print Stations, HP Sure-Supply, and HP Original Rewards

Jan 2001 – Mar 2002 · 1 yr 2 mos

• Ajay was previously a Manager at Teleweb Systems, where he played a vital role in rolling out a solutions division targeted at small and medium businesses.
• The key responsibilities included:
• Rolling out solutions division targeted for small and medium businesses, including launching a tele-web center for contact management and introducing regional integrated closed loop tele-web strategy.
• Was a part of clean room team that led the HP/Compaq merger, streamlining business roadmaps, resource allocation, and assets/liabilities.

Jan 1998 – Jan 2001 · 3 yrs

• I was previously the manager of Business Information Program for APAC and Japan.
• My key responsibilities included:
• Analyzing regional channel sales data
• Creating polarity models and management tools to support decision making and measure market coverage
• Developing partner management tools and programs