Ajeet Singh — Digital Marketing Specialist

I’m a Creative Strategist & Performance Marketing Leader currently working as Performance & Digital Marketing Manager at Learn With Fraternity Pvt. Ltd., where I lead a 30+ member cross-functional team across digital marketing, content, and technology to drive scalable growth. With 7+ years of experience, I specialize in scaling B2B, B2C, and D2C brands through data-driven, performance-focused, full-funnel strategies. My work spans SEO, Paid Media (Google, Meta & YouTube), content-led growth, influencer marketing, automation, and conversion optimization, with a strong focus on CAC, ROAS, attribution, and lead quality. I bring deep expertise in team leadership, strategic planning, and brand growth, combining creativity with analytics to build campaigns that deliver measurable business impact. I actively use GA4, GSC, GTM, and AI-powered tools like ChatGPT, Jasper, and Surfer to optimize acquisition, engagement, and retention across channels. My approach blends creative storytelling, performance marketing, and AI-driven experimentation to drive visibility, engagement, and high-converting traffic - while building scalable systems, not one-off campaigns. 🎯 Results & Impact - Ranked multiple domains in Google Top 5, increasing leads by 200% and outperforming key competitors - Scaled revenue by 60% in 6 months through SEO and paid acquisition - Boosted organic traffic by 200% using SEO, content, and influencer strategies - Achieved 8.62% CTR with 4,200+ clicks at ₹1.04 CPC - Improved user engagement by 45% through CRO and interactive content - Captured high-intent local and answer-based demand using advanced GEO & AEO strategies My core strengths lie in performance-led SEO and Paid Media, lead generation, personal branding, influencer & digital PR, particularly within Education, Tech, and Digital-first businesses. I’m deeply passionate about newsjacking, content trends, AI-powered marketing, and creative growth experiments, and I thrive in environments that value innovation, scale, and measurable outcomes.

Stackforce AI infers this person is a Performance Marketing Expert in the Education sector.

Location: Delhi, India

Experience: 8 yrs 10 mos

Skills

Performance Marketing
Seo
Digital Marketing

Career Highlights

Ranked multiple domains in Google Top 5.
Scaled revenue by 60% in 6 months.
Achieved 8.62% CTR with 4,200+ clicks.

Work Experience

Learn With Fraternity Pvt Ltd

Digital Marketing Manager (3 yrs 4 mos)

Assistant Manager - Digital Marketing (1 yr 2 mos)

The Student Helpline- Study Abroad Consultants

Marketing Manager (Unit of Learn with Fraternity) (4 yrs 6 mos)

SSSi Tutoring Service

Sr. Digital Marketing Executive (1 yr 3 mos)

DigiVersal

Digital Marketing Executive (2 yrs 1 mo)

HTL Infotech

Industrial Training in Digital Marketing & PHP Development - Executive (1 yr)

Education

BCA at Capital University Jharkhand

Middle School Diploma at Modern Public School , farrukhabad U.P. , India

High School Diploma at Modern Public School , farrukhabad U.P. , India

Ajeet Singh

Digital Marketing Specialist

Delhi, India8 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Ranked multiple domains in Google Top 5.
Scaled revenue by 60% in 6 months.
Achieved 8.62% CTR with 4,200+ clicks.

Stackforce AI infers this person is a Performance Marketing Expert in the Education sector.

Contact

ajeet@learnwithfraternity.com LinkedIn

Skills

Core Skills

Performance MarketingSeoDigital Marketing

Other Skills

AhrefsAttributionBrand MarketingCROContent ManagementContent MarketingContent StrategiesContent StrategyContent WritingData StrategyDigital Marketing MediaDigital PRE-commerce SEOEmail MarketingGA4

About

Experience

8 yrs 10 mos

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 6 mos

Current Experience

Learn with fraternity pvt ltd

2 roles

Digital Marketing Manager

Promoted

Feb 2023 – Present · 3 yrs 4 mos · Noida, Uttar Pradesh, India

Owned and managed INR 10L+/month performance marketing budgets across Google Ads, Meta Ads, and
Digital PR initiatives, consistently optimizing ROAS, CAC, and overall revenue efficiency.
Implemented Meta Conversion API (CAPI) and server-side tracking via Google Tag Manager, significantly
improving post-iOS attribution accuracy, event reliability, and paid campaign performance visibility.
Designed and governed marketing attribution frameworks and performance dashboards to track CAC, ROAS,
funnel drop-offs, and channel efficiency, enabling data-backed budget allocation and scale decisions.
Led first-party data strategy by integrating CRM, lead forms, analytics, and automation tools to enhance
audience quality, retargeting effectiveness, and long-term customer LTV.
Led and scaled cross-functional digital marketing teams (30+ members) across SEO, Paid Media, Content,
Development, and Analytics, ensuring aligned execution and integrated growth outcomes.
Implemented GEO and AEO strategies to capture local, intent-driven, and answer-based search demand,
improving qualified inbound lead volume and sustainable SERP visibility.
Directed end-to-end technical SEO transformations, resolving site architecture, crawlability, indexing, and
keyword cannibalization issues, resulting in up to 200% organic traffic growth and improved lead quality.
Built early-funnel tracking frameworks, attribution models, and performance dashboards using GA4 and GTM to
guide product, UX, and acquisition strategy decisions.
Delivered a 50% uplift in overall traffic and sustained lead growth through scalable SEO, performance-led
acquisition, and continuous optimization initiatives.

Performance MarketingGoogle AdsMeta AdsDigital PRGA4GTM+3

Assistant Manager - Digital Marketing

Dec 2021 – Feb 2023 · 1 yr 2 mos · Noida, Uttar Pradesh, India

Led and managed a 10+ member digital marketing team across SEO, Content, and Social Media, ensuring
timely delivery and high-quality campaign execution.
Planned and executed comprehensive on-page, off-page, and technical SEO strategies, driving up to 40% growth
in organic traffic.
Identified and resolved critical technical SEO issues, including crawling, indexing, canonicalization, and site
performance, in collaboration with development and design teams.
Led UX-focused SEO initiatives to improve engagement metrics, conversion rates, and overall search visibility.
Managed SEO, SMO, and email marketing campaigns, improving project efficiency and overall marketing
performance by 30%

SEOContent MarketingSocial Media MarketingEmail Marketing

The student helpline- study abroad consultants

Marketing Manager (Unit of Learn with Fraternity)

Dec 2021 – Present · 4 yrs 6 mos · Noida · On-site

Marketing Manager driving performance-led growth for The Student Helpline, a study abroad consulting brand under Learn With Fraternity.
Own end-to-end acquisition across SEO (GEO, AEO, SXO), Google & Meta Ads, attribution, and first-party data strategy, managing INR 10L+/month budgets with a focus on CAC, ROAS, and lead quality.
Implemented Meta Conversion API (CAPI), server-side tracking, and GA4-based attribution frameworks, while leading 30+ member cross-functional teams to deliver scalable traffic, qualified leads, and sustained growth.

SEOGoogle AdsMeta AdsAttributionData StrategyPerformance Marketing

Sssi tutoring service

Sr. Digital Marketing Executive

Sep 2020 – Dec 2021 · 1 yr 3 mos · Noida, Uttar Pradesh, India

Planned and executed SEO, PPC, social media, and email marketing campaigns.
Conducted keyword research, competitor analysis, and content optimization for search visibility.
Analyzed user behavior and traffic trends using Google Analytics to guide strategy.
Collaborated with developers on technical SEO and supported marketing asset creation.

SEOPPCSocial Media MarketingDigital Marketing