Jun 2020 – Oct 2020 · 4 mos

• Location & Hotel Discovery Enhancement
• Enhanced international guest experience through destination content funnels, reducing reliance on meta engines
• Improved hotel discovery via contextual content cards and dynamic filters based on location and user segments

Aug 2016 – Dec 2019 · 3 yrs 4 mos · Gurgaon, India

• Segments & Collections Strategy
• Unmarried Couple Segment: Launched specialized segment on Goibibo to enable targeted visualization and marketing for hotels growth
• International Collections: Auto-created collections improving hotels discovery in international destinations
• Project Happy - Booking Experience Revamp
• Revamped legacy Goibibo hotel booking flow to improve booking experience
• Enhanced content consumption from extranet for richer data presentation and informed decision-making
• Restructured data architecture for smoother UX and better understanding of deals, offers, and loyalty benefits
• GoStays Standardized Offering
• Created Uber-like standardized hotel offering for last-minute users with guaranteed amenities to get incremental growth in hotels room nights
• Pay at Hotel Product Scaling
• Built workflows to improve booking realisation rates
• Automated Chatbot for Post-Sales hotels experience
• Utilized API.ai and fastText for query classification and entity extraction to automate customer support
• Automated responses for location queries, e-ticket delivery, cancellation charges, and amendment flows
• Created WhatsApp integration for web check-in and booking cancellations
• Rightstay Platform Development
• Led shared economy platform connecting travelers with local homestays and semi-commercial properties
• Managed MakeMyTrip-Goibibo integration and developed host management app from scratch

Dec 2019 – Jun 2020 · 6 mos

• B2B2C TravelTech | Hospitality Enablement | Concierge-as-a-Service
• Conceived and built a platform aimed at empowering frontline staff at budget hotels, hostels, and service apartments to offer curated experiences and cab bookings—bringing a concierge-style layer of service to non-premium properties.
• Designed a B2B2C product to bridge the gap between local service providers and hospitality staff, increasing guest satisfaction and ancillary revenue for properties.
• Conducted in-depth user research with receptionists, hotel managers, and travelers to validate pain points and define MVP.
• Established a partner network of experience providers to enable real-time booking via a lightweight interface.
• Piloted the product in key tourist hubs to gather usage data, iterate features, and understand operational bottlenecks.
• Built early traction and insights into the underserved mid-market hospitality segment.

Mar 2016 – Aug 2016 · 5 mos · New Delhi Area, India

Jun 2015 – Mar 2016 · 9 mos

• Developed new product features to increase acquisition, transactions, improve retention and increase engagement:
• Promo Code and Refer and Earn System to directly impact transactions
• PayTM Wallet Integration to smoothen Payout Process and improve user experience
• Recommendation system to improve conversion funnel from home screen
• Automated Notifications for multiple use cases to increase engagement and transaction
• Worked on SEO pages implementation to increase web presence and acquisition
• Funnel Analysis using Mixpanel to understand the user pain point
• Worked along with growth team to increase transactions 5x:

Jan 2015 – May 2015 · 4 mos · New Delhi Area, India

• Product Optimization
• Funnel Optimization

Jun 2014 – Jul 2014 · 1 mo · New Delhi Area, India

• Worked with the Founder and CEO to analyze search engine optimization data to identify key growth areas and study the correlation of conversion rate with different parameters.
• Product Development and Strategizing of gamification portal for interviewer section of Round One.

Jan 2015 – May 2015 · 4 mos

• Blog to make campus placement process more transparent for all job seekers.

Feb 2014 – Aug 2014 · 6 mos · New Delhi Area, India

• Lost Beat is a musical networking platform for the raw talent that's emerging in India and worldwide. I was majorly responsible for web site traffic growth.
• Worked on promotions across Google Adwords.

Jun 2013 – Jul 2013 · 1 mo · Mumbai Area, India

• Market research on Start-up Ideas, business presentations, business modelling and prototype development.
• Accelerated my start-up, readstartups.com. Website has an outreach of over one million, covered by IIM for their annual magazine - http://issuu.com/icube.iims/docs/incubator_-_issue_1_-_september__13

Jan 2013 – Mar 2015 · 2 yrs 2 mos · New Delhi Area, India

• Technology : Languages : PHP, MySQL, HTML 5, CSS 3
• Social Media Marketing - Driving thousands of visitors a day from social media platforms. Facebook page has over 100,000 likes https://www.facebook.com/readstartups
• PPC advertising
• Search Engine Optimization

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India

• Worked on promotions across multiple channels like Google AdWords (CPC and CPA optimization), Email, and Social Media
• Facilitated tie ups with ten recruiters to provide them with screened resume database access.

Jan 2012 – Jan 2015 · 3 yrs · New Delhi Area, India

• Co-founded and Headed three Social Entrepreneurship Projects – Aakriti, Saksharta and Farm to Fork. Led a team of over 50 members.
• ENACTUS North India Champions 2012. ENACTUS Nationals, Semi Finalists-4th Position – 2014.
• Organized workshop for farmers covered by DD National.
• Projects Media Coverage from Hindustan Times and Rashtriya Sahara, received cumulative financial Grant of 4 Lakh from Unilever, Mahindra and Walmart, KPMG and Bain.
• Mentored two projects, Project Kilkari and Project Pukaar