Aug 2024 – Jan 2025 · 5 mos · Bengaluru, Karnataka, India · Hybrid

• Utilize CRM systems to design, implement, and manage digital campaigns aimed at driving engagement and conversions.
• Oversee the management of the sales funnel, ensuring effective lead nurturing and conversion strategies.
• Manage digital touchpoints, including the website and social media handles, to enhance brand visibility and engagement.
• Analyze and report on digital marketing performance metrics, providing actionable insights for continuous improvement.
• Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive and effective digital marketing efforts.
• Manage relationships with vendors and external agencies to ensure the delivery of high-quality digital marketing materials and services.
• Oversee budget management and ROI reporting for digital marketing activities, ensuring efficient use of resources and maximum return on investment.

Feb 2024 – Aug 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

• Spearheaded the onboarding of content creators, transforming them into high-value partners.
• Strategically managed campaigns, driving the successful acquisition of new partners.
• Streamlined operations by implementing efficient processes, enhancing productivity.
• Proactively engaged with potential content creators and fintech influencers to expand the network.

Jun 2023 – Feb 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

• Led and managed the EU team for strategic brand collaborations
• Coordinated with the brand team to drive impactful brand awareness initiatives
• Listed products across multiple deal groups to maximize visibility
• Identified team goals and regularly evaluated progress for continuous improvement
• Defined clear objectives for team members to align efforts and achieve targets

Oct 2022 – Jun 2023 · 8 mos · Bengaluru, Karnataka, India · On-site

• Onboarded new influencers from the USA to expand brand reach
• Pitched products effectively to drive revenue growth
• Managed relationships with international influencers for ongoing collaboration
• Built long-term partnerships to secure future brand opportunities
• Oversaw social media accounts to boost audience engagement
• Strengthened online brand presence across multiple digital platforms

Feb 2022 – Oct 2022 · 8 mos

• Onboarded leading accounts across diverse categories to expand platform presence
• Managed key accounts and provided tailored guidance on app features and benefits
• Researched prospective accounts to identify high-value targets in key markets
• Set strategic goals and developed actionable business and revenue growth plans
• Implemented new target market initiatives through proactive research and planning

Dec 2021 – Jan 2022 · 1 mo

• Monitored and responded to Google Play Store reviews to enhance user satisfaction
• Maintained and improved app rating through proactive engagement
• Coordinated with the tech team to address user feedback and resolve issues

Feb 2021 – Nov 2021 · 9 mos

• Oversaw daily operational tasks to ensure smooth workflow
• Analyzed reports for performance tracking and process improvements
• Built and nurtured community engagement through diverse initiatives
• Collaborated with community teams to drive collective growth
• Maintained high standards for content quality and relevance

Sep 2019 – Apr 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Managed comprehensive moderation on social media platforms, ensuring adherence to community guidelines and protection of brand reputation
• Developed and executed strategies for effective content scheduling, publishing, and real-time engagement across multiple channels
• Organized and led Open Mic events across major Indian cities, driving participant growth and expanding brand presence
• Collaborated closely with tech teams to identify, report, and resolve technical issues, enhancing platform reliability and user experience
• Fostered strong online and offline communities through creative engagement and influencer collaboration initiatives
• Ensured compliance with evolving community standards through proactive monitoring and team training
• Leveraged data-driven insights to optimize event outreach, campaign performance, and platform engagement metrics
• Demonstrated expertise in brand communication, stakeholder management, and digital campaign execution for sustained community growth

Jun 2018 – Sep 2019 · 1 yr 3 mos · Bengaluru, Karnataka, India · Remote

• Reviewed and moderated user-generated content to maintain platform integrity
• Ensured all content strictly adhered to platform guidelines and policies
• Identified and addressed inappropriate, harmful, or offensive text, images, and videos
• Collaborated with cross-functional teams to enhance moderation processes and guidelines continuously