Akashmika Nayak — Digital Marketing Specialist

Just like my name, I had been a surprise for a greater part of my life. I grew up looking at young officers clad in white uniforms, courtesy Mom who worked as a civilian for Indian Navy, & that’s how I was inclined to join the defence someday. The fortunate event happened when I was in my 1st year of B School but I realised that it wasn’t my calling. Everyone said you will regret this Miss but little did they know what the future had in store for me. Studying HR & pivoting to Brand Marketing is a beautiful accident that I will always cherish & be grateful for having found what my heart was secretly looking for. Joined a startup right after college & swayed with the bumpy ride, taking up new challenges, ownership, absolute demanding roles & responsibilities cause saying “not possible” was not me. Working with a startup is like being on your toes & being a call away, the icing on the cake was the product (MILK - an everyday commodity) that needed a lot of commitment like waking up in wee hours & being out there. I had been a fond team member & the go to person no matter what task at what time is at hand; my coworkers referred to me as Ak47, a dark horse & always found me bankable. Different bosses, different geographies, new team mates, lots of interns & a hoard of stories from new product launch, market research, farmer networking, brand activation, BTL & ATL campaign roll outs to remember. Since 2019, am my own boss - “it will be fun” they said but trust me it’s tasking. Everyday you have to surpass your own best from the day before or atleast try to do so. You have eyes on you looking upto you as a model, inspiration & of course someone who could lead; the performance pressure is much greater than the appraisal ones. Here too I play different roles like of a packing executive when you have a last minute order to ship, of an HR & Admin executive, of trade marketing, of a business development & the best one of all of being the customer care executive (cause that’s where you interact with consumers, something I absolutely love). But love the process, loving this uncertainty, love everything about this new role. Creating something for yourself is a reward in itself but when you do it for a greater cause it’s a blessing for all. Am here to gather all the support & assistance that I can get to make this happen. Let’s connect & help each other flourish professionally!

Stackforce AI infers this person is a versatile marketing professional with expertise in brand management and project execution across diverse industries.

Location: Odisha, India

Experience: 13 yrs 2 mos

Skills

Brand Marketing
Stakeholder Management
Project Management
Strategic Planning
Customer Engagement
Event Management

Career Highlights

Successfully launched multiple brands with significant market impact.
Achieved high tender win rates through strategic stakeholder management.
Demonstrated versatility across various marketing roles and responsibilities.

Work Experience

Wonderla Holidays Ltd.

Marketing Manager (1 yr 2 mos)

Prelude Novel Venture Pvt. Ltd

Lead Project Manager (2 yrs 8 mos)

PRELUDE NOVEL VENTURES PVT LTD

Communications Consultant (2 yrs 8 mos)

Novolutions Food & Beverage Pvt. Ltd

Brand Lead (2 yrs 1 mo)

NOVOLUTIONS FOOD & BEVERAGE PVT LTD

Head of Brand Marketing (2 yrs)

Milk Mantra Dairy Pvt Ltd

Brand Manager (2 yrs 11 mos)

Assistant Brand Manager (1 yr)

Senior Executive Engagement (1 yr 1 mo)

Executive Engagement (10 mos)

MILK MANTRA DAIRY PVT LTD – (Milky Moo)

Brand Manager (7 yrs)

Education

Master of Business Administration at Autonomous Inc.

Bachelor of Computer Applications at Utkal University

Class XII at Kendriya Vidyalaya

Akashmika Nayak

Digital Marketing Specialist

Odisha, India13 yrs 2 mos experience

Key Highlights

Successfully launched multiple brands with significant market impact.
Achieved high tender win rates through strategic stakeholder management.
Demonstrated versatility across various marketing roles and responsibilities.

Stackforce AI infers this person is a versatile marketing professional with expertise in brand management and project execution across diverse industries.

Contact

Skills

Core Skills

Brand MarketingStakeholder ManagementProject ManagementStrategic PlanningCustomer EngagementEvent Management

Other Skills

Market ResearchBrand LeverageBusiness DevelopmentAdvertisingInfluencer MarketingOutreach ProgramsProject Stakeholder ManagementProgram advocacyCampaign StrategiesPolitical CampaignsPublic RelationsCreative WritingCross-functional Team LeadershipOperations ManagementBranding & Identity

About

Experience

13 yrs 2 mos

Total Experience

2 yrs 11 mos

Average Tenure

Current Experience

Wonderla holidays ltd.

Marketing Manager

Apr 2024 – Jun 2025 · 1 yr 2 mos · Bhubaneswar · On-site

Odisha Launch - ATL, BTL & TTL Marketing Initiatives - Cross Functional Team - Vendor & Agency Management
Built the Bhubaneswar Park’s go-to-market strategy and SOPs, enabling seamless onboarding of customers and partners.
Drove launch campaigns that exceeded footfall expectations; 70k visitors in the first month (vs. target of 30k), achieving half-year revenue goals within 5 weeks.
Strengthened stakeholder collaboration across marketing, operations, and external agencies, securing 20% additional ad visibility during peak season.
Introduced rental space revenue streams and lean-phase activations, improving ROI and optimizing asset utilization.
Designed customer impact measurement frameworks and post-launch studies, enabling data-driven brand and experience optimization.
Led rural and festival activations that expanded market penetration and community engagement.
Enhanced digital presence via barter collaborations and influencer partnerships, reaching 20M+ audience views organically.

Market ResearchCustomer EngagementBrand LeverageBusiness DevelopmentAdvertisingInfluencer Marketing+2

Prelude novel venture pvt. ltd

Lead Project Manager

Aug 2021 – Apr 2024 · 2 yrs 8 mos · Bhubaneswar · Hybrid

Capital Region Urban Transport (CRUT) - Crime Branch, Odisha Police - BDA - BMC - Startup Odisha - Department of Sports & Youth Services - Department of Water Resources - UNICEF - Government Project Consulting - Total Project Size Delivered 40+Cr - Program Advocacy - Working closely with Bureaucrats & Policy Makers - Stakeholder Management
Achieved 60% tender win rate for projects up to INR 30 Cr through strategic planning and stakeholder advocacy.
Improved project delivery speed by 30% through structured partner management and agile process improvements.
Delivered a 31% increase in ridership for Capital Region Urban Transport through digital and behavioral campaigns promoting safe mobility.
Partnered with Odisha Police and UNICEF on cyber-safety and youth engagement programs, connecting with 1M+ participants across 30 districts.
Developed and executed brand identity initiatives, managing crisis PR and ensuring stakeholder alignment across public and private sectors.
Elevated internal brand visibility by 40% using email marketing and data-led engagement strategies.

Outreach ProgramsProject Stakeholder ManagementBrand MarketingProgram advocacyCampaign StrategiesPolitical Campaigns+7

Prelude novel ventures pvt ltd

Communications Consultant

Aug 2021 – Apr 2024 · 2 yrs 8 mos

Secured 60% success rate in tender processing for high-value projects, including a highest contract worth INR 30 Cr, by leveraging comprehensive market research, competitive analysis, and strategic financial planning. Improved project delivery speed & efficiency by 30% using extended supports as partners without impacting budget. Delivered a 31% ridership boost for Capital Region Urban Transport by promoting safe mobility initiatives. Spearheaded a 360-degree campaign on Cyber Safety for Odisha Police across 30 districts, engaging 15 banking partners and 4 event agencies. Orchestrated govt flagship project “Nua O,” engaging 10+ lakh youth across Odisha through innovative initiatives to drive impactful outcomes. Collaborated with UNICEF and Odisha Police to conceptualize mascots, fostering a strong brand identity and managing crisis PR.

Novolutions food & beverage pvt. ltd

Brand Lead

Jul 2019 – Aug 2021 · 2 yrs 1 mo · Bhubaneswar

Launched flagship brand Hippie in virgin markets, reducing customer acquisition cost by 50% within the first year.
Introduced plant-based brand Just Dig In to premium F&B chains (including WOW Momo), achieving strong B2B traction.
Drove recognition as “Best Emerging Brand” by MSME and “Innovative Brand” by CII.
Managed end-to-end GTM, digital campaigns, PR collaborations, and feedback-driven iteration loops.

Strategic PlanningBranding & IdentityLeadershipPitching StoriesGo-to-Market StrategyRegulatory Compliance+2

Novolutions food & beverage pvt ltd

Head of Brand Marketing

Jul 2019 – Jul 2021 · 2 yrs

Launched the flagship brand Hippie in new markets, reducing CAC by 50% within the first year. Introduced plant-based brand “Just Dig In” to premium HoReCa and QSR chains including WOW Momo.

Milk mantra dairy pvt ltd

4 roles

Brand Manager

Promoted

Aug 2016 – Jul 2019 · 2 yrs 11 mos

Key Responsibilities
Advertising & Promotion Marketing Budget Management
Coordination for remittance of Funds with Finance department
Detail Operating Plan to ensure smooth execution of BTL & ATL activities
Tracking and reporting marketing programmes
Vendor management for BTL & ATL
Agency coordination for timely execution of campaigns planned & tracking the respnse thereof
Managing Brand communication for BTL activations for multiple products aligned with corporate Brand strategy
Ensuring the proper development, execution and bench-marking of all Trade and BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand
Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Creating and maintaining the marketing calendar of activities and special promotions & conducting events across relevant markets for consumer connect.
Consumer research driven marketing plans & reinforcing the findings to team for effective communication in the market place
Business development, Brand launch & execution of marketing activities lead for tier 2 & tier 3 markets to build consumer base
Launched the Home Delivery app DailyMoo & driven the daily order value from Rs.500/day to Rs20,000/day with limited marketing budget
Partnered with hyper local delivery for optimised operational cost & deep penetration of community based shopping habits
Champion of consumer delight activities & retention of above 90%; converting weekly orders to daily/thrice a week -repeating consumer
Built a strong CRM program from ground up & ensured happy consumers with super fast grievance redressal, ultimately converting into brand advocate

Internal CommunicationsCustomer AcquisitionMarket PlanningSocial MediaCustomer MarketingBrand Marketing+5

Assistant Brand Manager

Jul 2015 – Jul 2016 · 1 yr

Looking after brand alliances, brand visibility, activation planning, product performance & cross promotion for the Milk Shake brand Moo Shake for both Bengaluru & Hyderabad.
Developing and executing the Trade & BTL Marketing strategy of the Brand to achieve defined business objectives (KPIs)
Work closely with the Sales team to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets
Retail campaign execution beside building high user recall by engaging them at POS
Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.

Employee EngagementMarket PlanningSocial MediaMarket ResearchExhibition ManagementEvent Management+2

Senior Executive Engagement

Promoted

Mar 2013 – Apr 2014 · 1 yr 1 mo

- Identifying & ensuring that BTL activity (In shop - Branding / Glow sign boards / Arches / In store Promotions / POSMs etc) are done as defined & documented

Executive Engagement

Apr 2012 – Feb 2013 · 10 mos

Microsoft OfficePresentationsInternal CommunicationsCommunicationEmployee EngagementBranding+5

Milk mantra dairy pvt ltd – (milky moo)

Brand Manager

Jul 2012 – Jul 2019 · 7 yrs

Played a key role in scaling Milk Mantra from pilot to multi-market expansion, contributing to the brand’s journey towards becoming one of India’s most respected farmer-linked dairy brands. Led integrated brand and MarComm initiatives across ATL, BTL, trade marketing, and rural activations, ensuring consistency across consumer, trade, and farmer-facing touchpoints. Drove D2H subscription growth for the “Daily Moo” app—doubling sales and tripling order values through localized activations, referral programs, and customer engagement initiatives. Managed 27 SKUs across 8 product lines, supporting new product launches, pricing communication, and in-market execution. Worked closely with distribution partners, retailers, and field teams to strengthen visibility, availability, and brand salience across urban and semi-urban markets. Handled agencies and vendors for ATL/BTL programs with annual budgets of ~₹3 Cr, delivering strong ROI and cost efficiencies. Recognised internally for reducing marketing asset costs by 97% through vendor rationalisation and execution optimisation.