Akshay Pakhare

Business Development Executive

Mumbai, Maharashtra, India10 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 6 years in sales and growth marketing.
Expert in user acquisition and retention strategies.
Proven track record in managing key accounts.

Stackforce AI infers this person is a B2C Growth Marketing Specialist with expertise in digital marketing and user engagement strategies.

Contact

Skills

Core Skills

Client ManagementAdvertising ManagementPerformance MarketingCustomer RetentionBusiness Development

Other Skills

Relationship BuildingUser AcquisitionRetention StrategiesFacebook MarketingGoogle AdwordsEmail MarketingDigital MarketingMarketing StrategyManagementData AnalysisManagement ConsultingVendor ManagementBusiness StrategyProject ManagementBusiness Analysis

About

Sales and Growth Marketing professional with 6+ years of experience across digital marketing, product analytics and key account management in OTT and e-commerce. Planned, executed and scaled multiple digital campaigns for User Acquisition and Retention. Managed key accounts for the businesses. Core Strengths: - Performance and Brand Marketing (Search, Display, Video on Facebook, Flipkart, Google AdWords & DoubleClick) - User Acquisition & Retention Strategy - E-commerce advertising. Managed campaigns for FMCG brands - Personalized communication planning and execution | CRM (Push Notifications and e-mails) - Analytics - Product analytics and marketing channel attribution

Experience

10 yrs 11 mos

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 8 mos

Current Experience

Flipkart

Senior Manager - Flipkart Ads

Jun 2019 – Sep 2021 · 2 yrs 3 mos · Bengaluru Area, India

Relationship BuildingAdvertising Management

Hotstar

Assistant Manager

Oct 2016 – Jun 2019 · 2 yrs 8 mos · Mumbai Area, India

Performance Marketing for Hotstar Premium - User Acquisition & Retention
On-Platform Strategy for User Engagement & Acquisition via Push Notifications & Promos
Hotstar Hotshot Award for leading user engagement for Game of Thrones
Key Campaigns - IPL, Game Of Thrones, Premier League, Asia Cup, Champions Trophy

Performance Marketing

Hopscotch.in

2 roles

Marketing Manager

Promoted

Nov 2015 – Sep 2016 · 10 mos · Mumbai Area, India

Managed customer retention via marketing channels - Facebook, Google Adwords, Push & email
Led re-targeting efforts to drive growth in repeat purchases

Customer Retention

Business Development Manager

Apr 2015 – Oct 2015 · 6 mos · Mumbai Area, India

Managed the Bestsellers’ Business (key accounts) of Hopscotch
Led the inventory planning, optimized marketing efforts & designed performance dashboard

Business Development

Kpmg india

Summer Trainee - Management Consulting

Apr 2014 – May 2014 · 1 mo · Mumbai Area, India

Designed a loyalty program to improve customer retention and Net Promoter Score (NPS)
Worked on content for client pitches for the 'Customer Relationship' team at KPMG, Mumbai

Larsen & toubro

Summer Intern - Quality Assurnace

May 2011 – Jun 2011 · 1 mo · Mumbai Area, India

Monitored the reliability of circuit breakers as a part of the Quality Assurance Department
Worked on the designing the fixture for the non-trip test for breakers