Sep 2022 – Jun 2024 · 1 yr 9 mos · Singapore · On-site

• Luxury brands don’t struggle with data.
• Their struggle is 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.
• That’s what I was hired to fix for Fragrance & Beauty division across 𝟵 𝗔𝗣𝗔𝗖 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.
• I led regional analytics and consumer insights, partnering with APAC leadership and managing a team of 5 analysts to turn fragmented data into decision systems executives and markets could actually use.
• 📌 𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
• ▸ Built a 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗞𝗣𝗜 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸, consolidating multiple sources into a single executive view of performance across APAC.
• ▸ Designed 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝘁𝗮𝗿𝗴𝗲𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 adopted by 1,800+ boutique managers, aligning local execution with regional strategy.
• ▸ Integrated 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, increasing targeted campaign conversion.
• ▸ Developed market-level 𝗰𝗹𝘂𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 for 600+ boutiques to guide geographic expansion and resource allocation.
• ▸ Defined 𝘁𝗵𝗲 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗱𝗮𝘁𝗮 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 for the Fragrance & Beauty loyalty program.
• ▸ Led the transition of regional analytics infrastructure from on-premise to cloud to support scalable decision workflows.
• 🎯 My focus: 𝗳𝗲𝘄𝗲𝗿 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀, 𝗺𝗼𝗿𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.

Jan 2022 – Aug 2022 · 7 mos · Singapore, Singapore

• 𝗥𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗦𝘄𝗶𝘁𝘇𝗲𝗿𝗹𝗮𝗻𝗱 𝘁𝗼 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 wasn’t downtime.
• It was a deliberate operating window.
• While interviewing across APAC, I continued consulting and sharpening the 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 I use today.
• 📌 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗽𝗲𝗿𝗶𝗼𝗱:
• ▸Consulted for a UAE-based startup, delivering analytics work in a live production environment.
• ▸Deepened my approach to 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗱𝗲𝘀𝗶𝗴𝗻 and performance optimization.
• ▸Invested in advanced technical and analytical training to strengthen my 𝘀𝘆𝘀𝘁𝗲𝗺𝘀-𝗹𝗲𝘃𝗲𝗹 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴.

Apr 2019 – Dec 2021 · 2 yrs 8 mos · Lausanne Area, Switzerland · On-site

• Selling a new product category isn’t about more reports.
• It’s about 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘄𝗵𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀, 𝘄𝗵𝗼 𝘀𝘁𝗮𝘆𝘀, 𝗮𝗻𝗱 𝘄𝗵𝗼 𝗹𝗲𝗮𝘃𝗲𝘀 and operationalizing that knowledge across the business.
• That’s what I owned for the IQOS business in Switzerland.
• I led analytics and insights across commercial, marketing, and digital teams, building the data and decision foundations that powered category growth.
• 📌 𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
• ▸Designed a national client intelligence layer consolidating CRM, marketing, and digital data into a 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸.
• ▸Built the core 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 used by executives and key account teams to steer growth.
• ▸Developed 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗵𝘂𝗿𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 to guide targeting and lifecycle strategies.
• ▸Established a nationwide lead capture and performance tracking system adopted by affiliate retailers.
• 🎯 My focus: 𝗺𝗮𝗸𝗶𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲, 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 and 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲.

Jan 2019 – Mar 2019 · 2 mos · Lausanne, Vaud, Switzerland · On-site

• I completed an intensive full-stack engineering program to deepen my understanding of how modern data-driven products are built end-to-end.
• The goal wasn’t to become a front-end developer.
• It was to strengthen my ability to 𝗯𝗿𝗶𝗱𝗴𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, and 𝗱𝗮𝘁𝗮 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲.
• Key areas covered:
• ▸ Software architecture principles and MVC design patterns
• ▸ Database design, SQL, and data modelingFront-end frameworks and web application architecture
• ▸ API design and integration patterns
• ▸ End-to-end product development, from design to deployment

Sep 2013 – Dec 2018 · 5 yrs 3 mos · Lausanne, Vaud, Switzerland · On-site

• I led global 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 and 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗼𝗱𝗲𝗹𝗶𝗻𝗴 for a portioned coffee brand across 52 markets, designing 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 used to steer product launches, capital allocation and new business models.
• 📌 𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
• Designed global financial and scenario modeling frameworks to support strategic planning and market-level decision-making.
• ▸ Built 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 and 𝗣&𝗟 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, reducing scenario lead times by 25× and enabling faster executive decision cycles.
• ▸ Developed 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝘀𝘀𝗲𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 used by factories and markets to guide CAPEX planning and budgeting.
• ▸ Led financial modeling for new product launches, aligning cost structures with strategic margin and growth targets.
• ▸ Designed and operationalized a 𝗕𝟮𝗖 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 to manage cash flow, stock, and lifecycle economics.
• ▸ Supported supply chain and manufacturing optimization initiatives to improve cost structures and operational efficiency.
• 🎯 My focus: 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.

Apr 2011 – Aug 2013 · 2 yrs 4 mos · Lausanne, Vaud, Switzerland · On-site

• I designed 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 across 13 markets, covering 200+ products across multiple business lines.
• I partnered with commercial, supply chain, and finance teams to ensure pricing strategies aligned with market dynamics, channel structures, and profitability targets.
• 📌 𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
• ▸ Designed pricing and margin frameworks across technical supplies, travel retail, and ethnic product channels.
• ▸ Established 𝗿𝗲𝗯𝗮𝘁𝗲 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 to control commercial spend and channel incentives.
• ▸ Developed transfer pricing and cross-border pricing frameworks for international trade operations.
• ▸ Analyzed 𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹 𝗶𝗺𝗽𝗼𝗿𝘁 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 to protect pricing integrity and market positioning.
• 🎯 My focus: 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.

Sep 2007 – Mar 2011 · 3 yrs 6 mos · Greater Barcelona Metropolitan Area · On-site

• I worked in Deloitte’s Transaction Advisory team, supporting leadership teams and investors on high-stakes corporate transactions.
• I was staffed on 30+ deals across 𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻, 𝗿𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴 and 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗱𝘂𝗲 𝗱𝗶𝗹𝗶𝗴𝗲𝗻𝗰𝗲, translating complex financial data into decision frameworks for executives, investors, and boards.
• 📌 𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
• ▸ Valuation and transaction modeling to support acquisition, divestment, and restructuring decisions.
• ▸ Led financial due diligence analyses, translating financial complexity into risk and value narratives for buyers and investors.
• ▸ Supported debt restructuring and capital structure advisory, informing negotiations with lenders and stakeholders.
• ▸ Partnered with senior consultants and partners to synthesize financial findings into executive-ready materials for decision-making.
• 🎯 My focus: 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀 𝗳𝗼𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀.

Nov 2006 – Jun 2007 · 7 mos · Greater Barcelona Metropolitan Area · On-site

• I worked with Accenture’s strategy consulting team on the design and calibration of an integrated CRM solution for bottling plants across the Iberia region for a global FMCG manufacturer.
• 📌 What I contributed to:
• ▸ Supported the 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗼𝗳 𝗮𝗻 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗖𝗥𝗠 and data integration framework for manufacturing and commercial operations.
• ▸ Collaborated with strategy consultants to 𝗱𝗲𝗳𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀, 𝗱𝗮𝘁𝗮 𝗳𝗹𝗼𝘄𝘀 and 𝘀𝘆𝘀𝘁𝗲𝗺 𝗰𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗶𝗼𝗻 for regional rollout.
• ▸ Helped translate business and operational needs into system-level data and process structures.
• This experience gave me early exposure to enterprise data platforms, commercial systems, and consulting-driven transformation programs.