Dec 2022 – Apr 2025 · 2 yrs 4 mos · Austin, Texas, United States · Hybrid

• I ran a hyper-efficient team of amazing marketers that own and beat a pipeline number, influencing outsized contributions to 10-figure ARR as a member of the executive leadership team. ($10M-$50M stage.)
• Re-positioned company
• Re-built marketing team
• 102% to plan for inbound-sourced pipeline
• 67% pipeline contribution from marketing
• 80% of New Logo ARR sourced from inbound
• Aligned Brinqa to newly created Exposure Assessment Platforms category within Continuous Threat Exposure Management, leading to inclusion in the first ever Gartner Magic Quadrant for the category.
• https://www.insightpartners.com/about-us/news-press/brinqa-announces-110-million-in-growth-funding-to-accelerate-adoption-of-risk-based-cybersecurity/
• Insight Partners is one of the biggest investors in cybersecurity software, with notable investments in cybersecurity companies you've undoubtedly heard of: Wiz, Brinqa, Armis, Checkmarx, Recorded Future, SentinelOne, Abnormal, Aqua, Mimecast, Tenable, etc.

Nov 2021 – Dec 2022 · 1 yr 1 mo · Austin, Texas, United States · Remote

• Joined at the seed stage and launched the company past Series A. ($0M-$10M ARR stages.)
• I was the right hand of the CMO, together building marketing pipeline from 0 to 7 figures, contributing 80% of total contribution of the entire sales/marketing pipeline
• Built the product marketing function and team from scratch to support the Application Security Posture Management (ASPM) category 18 months before Gartner officially coined the term in the market
• Legit is backed by top VCs Bessemer and TCV. Seed stage is Cyberstarts — notable early investor in innovative startups like Wiz, Noname, Axis, Bionic, Island, Fireblocks, Dazz, Avalor, Oasis, etc.

Jun 2017 – Nov 2021 · 4 yrs 5 mos · Austin, Texas, United States · Hybrid

• (Pre- to post-IPO stage. $75m-$250m ARR.)
• Maintained 30% YoY ARR growth rate of $100M product portfolio while strategically reallocating investment and ARR from legacy products to new high-growth products within my portfolio. During my tenure, my product portfolio transitioned into the majority ARR source for Ping in terms of volume and growth rate.
• I fixed the stalled ARR growth of a $1M emerging SaaS product line that was the highest priority for the company. I built the early growth flywheel by conducting external and internal market research interviews, correcting the primary buyer persona, and re-prioritizing my product roadmap. Within 15 months, the platform grew 5x to $5M+ ARR and exceeded the 100+ customers milestone.
• I launched a bundled product suite to extract additional revenues from Ping’s legacy product lines to improve monetization with minimal additional investment. I enabled sales and marketing teams, priced and positioned the solution, and led a small agile development pod. Within only 4 quarters, my bundle grew from $0M to $3M+ in ARR.
• Ping Identity is a leading cybersecurity SaaS company backed by Vista Equity with 9-figure ARR adhering to Rule of 40. Ping primarily competed with Okta, Auth0 and Microsoft Azure AD. During my tenure, Ping became the first Vista portfolio company to IPO (NYSE: PING).
• Vista acquired Ping for $600m the year before I joined and exited Ping for $2.8b the year after I left.

Jun 2009 – Jun 2017 · 8 yrs · Austin, Texas, United States

• Pre-cybersecurity background:
• Variety of marketing roles. This included building the habit of exceeding quotas and carrying a number as an individual contributor and as a people manager.
• Diverse background of experiences that shaped who I am today professionally. Mix of large and small companies across B2B, B2C, SaaS and services.
• The pivotal moment for me during this time in my career was trying to bootstrap my own startup. It turned me from an idea-obsessed professional to an execution-obsessed professional. Since, I've retained my ability to ideate creative solutions while drastically improving my ability to execute on them.
• A collection of highlights from various roles:
• I helped inventors receive $0.75 million in funding via NASA’s SBIR (Small Business Innovation Research) program by identifying a specific market problem their tech could help solve with further development. I validated the market opportunity with real buyers, created the business case and put together market requirements for a SaaS product licensing their tech.
• I launched, managed, and optimized digital campaigns for well-known brands like Dominos & Dolby as an agency partner. I saved them money on ad spend and delivered more of the metrics they cared about (impressions, traffic, conversions, etc.) Clients that I worked with continued to increase their level of investment, proving they received enough value from my work to double down with our agency services.
• I founded and launched a new company and product to provide asynchronous, private tennis lessons virtually at scale. I successfully built an MVP and acquired a small cohort of paying beta users in 3 countries. I worked on messaging, website, positioning, pricing, contracting development, and GTM.