Jun 2021 – Apr 2024 · 2 yrs 10 mos

• Leading design for the data management and resimulation platform for autonomous driving vehicles.

Mar 2021 – Mar 2024 · 3 yrs

• Creating an awesome experience on Azure cloud.
• Focusing on: Azure Alerts and Log Analytics.

Dec 2019 – Feb 2021 · 1 yr 2 mos

Jan 2021 – Jan 2024 · 3 yrs · Remote

• Acquired by Udemy in 2025.
• Blush is empowering users to discover their creative superpowers through generative illustrations.

Apr 2018 – Nov 2019 · 1 yr 7 mos · Tel Aviv Area, Israel

• Worked on machine learning features for personalization regarding destination recommendations, product match and the Genius loyalty program.
• Joined Booking.com's new innovation lab in Israel, where we are taking an AI-first approach to empower people to experience the world. At our brand-new base in Tel Aviv we are leveraging new technologies in machine learning and other forms of AI to take our customer experience to the next level.

Apr 2017 – Mar 2018 · 11 mos · Tel Aviv Area, Israel

• Leading digital adoption platform that simplifies user experiences and drives action using insight, engagement and guidance capabilities.
• In this role, I wore three hats as a visual designer, UX expert and coder:
• Product designer for WalkMe Chatbot experience
• Customization design: making WalkMe look and feel native to enterprise client's UI, sites and software
• Cross browser, operating system and resolution compatibility
• Frontend code implementation (HTML/CSS), working with Javascript APIs
• Collaborating with solution architects, dev, product and QA
• Serving as an UX expert for enterprise clients, customer success managers and implementation specialists
• Project managing the publication of UX knowledge content, cross-team design collaboration and best practice sessions
• Creating bridge between Tel Aviv and San Francisco teams

Jan 2015 – Oct 2016 · 1 yr 9 mos · San Francisco Bay Area

• Leadership development rotational program (Business Leadership Program) within LinkedIn:
• User Experience Research and Design - within Product Operations
• Lead user research, created wireframes and mock-ups for a data visualization tool for web and mobile that focused on using artificial intelligence and natural language processing to help cross-functional teams make data driven decisions
• Presented research and NPS calculation to influence product roadmap and collaborated with engineering and product
• Customer Operations
• Partnered with product manager on customer feedback analysis on products across all LinkedIn platform
• Customer facing role serving as the “voice of the member” for LinkedIn’s enterprise clients
• Project Manager
• Managed operations and tracked over 100 associates’ individual projects from initial scope to final deliverables
• Collaborated on a global level with EMEA partners by publishing global progress reports
• Awarded “Bravo” accolade by manager for outstanding performance in the role
• Senior Marketing Solutions Consultant
• Help marketers drive brand awareness, thought leadership and lead generation using LinkedIn
• Promotion within 6 months. Averaged 120% of quota and built pipeline for over $800K of revenue

Mar 2014 – Jun 2014 · 3 mos · Greater San Diego Area

• As a research assistant for Uri Gneezy's Behavioral Economics lab, I assisted Prof. Gneezy and his graduate students in constructing and conducting experiments published in academic journals.
• I am passionate about human behavior and how "irrational actors" conduct themselves in economic environments. As a sociologist, this experience in Behavioral Economics is allowing me to analyze the decision making process through more of an individualistic lens than does traditional sociology. Through this experience, I engaged both in lab and field experiment studies. Some of the critical skills I developed include:
• Implementing experimental behavioral economics research for Professor Uri Gneezy.
• Developing critical and analytical skills through lab projects.
• Experiencing firsthand the experiment design process.
• Engaging in "pay-what-you-want" field experiments and in-lab studies.

Aug 2012 – Sep 2014 · 2 yrs 1 mo · Greater San Diego Area

• My interest in entrepreneurship inspired me to serve as a teaching assistant to Prof. Kanetaka Maki in Rady School of Management's "Innovation to Market" course. In this role I assisted students in understanding material, graded assignments, responded to student inquiries about course logistics and homework and provided feedback of their final pitch assignment.

Jan 2013 – Jan 2014 · 1 yr · Greater San Diego Area

• Designed assets and decks for digital marketing strategy and strategic partnerships program
• Lead multiple projects across the organization that led to increase in engagement by over 125%

Jun 2012 – Sep 2012 · 3 mos · Greater Los Angeles Area

• Northstar is a design and sourcing company that manufactures, develops and commercializes for various multinational brands such as Roxy, Rocket Dog, Tom’s, Taos and Skechers.
• At Northstar I learned the timing is everything. The world moves fast -- stay ahead of the curve.
• As an intern I was given the opportunity to assist with various projects, including:
• Working directly with the creative director creating CADs (Computer Aided Design) for new line.
• Working directly with the vice-president of sales on internal coordination.
• Creating mood boards, summarized trend reports, photographing products and conducting creative research for launch of new national brand.
• Briefly working with copyright law and taxation law of various materials.

Jun 2010 – Sep 2010 · 3 mos · Greater Los Angeles Area

• American Rag CIE is an internationally recognized luxury retailer and brand, based in Los Angeles, CA.
• As my first experience in the retail world, I learned that your individual taste has nothing to do with what the consumer wants. Having style and keeping up with trends is only the beginning. It is important to be data driven and execute empathetic buying strategies.
• In this position, I was given the opportunity to:
• Create digital marketing and promotional materials using Adobe Illustrator and Photoshop.
• Assist women’s buyer with showroom visits and ordering new season’s collections.