Nov 2022 – May 2023 · 6 mos · Noida, Uttar Pradesh, India · On-site

•  Creating and planning a variety of PPC campaigns across a range of digital channels (Google & Facebook)
•  Identify and execute optimization recommendations to increase campaign ROI
•  Build and run A/B creative test and spend scaling tests
•  The complete understanding and implement tracking through URL parameters responsibility of campaign, KPI & lead targets
•  The complete responsibility of campaign, KPI & lead target
•  Producing detailed analysis and reports of campaigns

Dec 2021 – Nov 2022 · 11 mos

•  Creating and planning a variety of PPC campaigns across a range of digital channels (Google/Bing search, GDN, Twitter, YouTube, Native Ads, Programmatic)
•  Identify and execute optimization recommendations to increase campaign ROI
•  Build and run A/B creative test and spend scaling tests
•  The complete understanding and implement tracking through URL parameters responsibility of campaign, KPI & lead targets
•  The complete responsibility of campaign, KPI & lead target
•  Producing detailed analysis and reports of campaigns

Aug 2019 – Dec 2021 · 2 yrs 4 mos

•  Perform Competitor analysis and detailed technical website analysis to ensure the functionality of the website.
•  Providing recommendations and strategies to achieve SEO goal.
•  Monitoring and evaluating google analytics to check the reports and goals of the website.
•  Monitoring and evaluating google search console to check the reports and goals of the website.
•  Monitoring and evaluating SEMRush tool to check the performance of the website.
•  Implementing link building activities on websites.
•  Performing ongoing keyword discovery and optimization.
•  Google Analytics, Google Search Console, Adobe Experience Cloud (basic at Least): Adobe Analytics, Adobe Target, Adobe Launch tag manager
•  Familiarity with relevant tools and web analytics tools (e.g. Google Analytics, Omniture, Google Search Console, SEMRush, Crazyegg, VWO, WebTrends, etc

Jan 2019 – Aug 2019 · 7 mos · Noida, Uttar Pradesh, India

• I'm Google Ads Certified with over 7+ years of experience. I optimize Google ads campaigns on a daily basis & offer free consultations and account audits.
• I currently manage total monthly budgets over ₹ 50,000
• Expertise In:
• Google Search Ads
• Google Display Ads
• Facebook Ads
• Google Analytics
• Landing Page Optimization
• Industries that I know particularly well:
• E-commerce
• Small Business
• Law
• Medical
• Real Estate
• Home Services (roofing, HVAC, locksmith, towing, painting, foundation repair)
• Services Include:
• PPC/paid search marketing focused on results from campaign research & development to optimization, analysis & performance
• Tactical execution of campaign development & rollout via client strategies and market analysis
• Google shopping feed creation and keyword optimization.
• Keyword development & ad creative around client brand, market, industry and competition
• Content creation & marketing to leverage brand engagement across all digital channels
• A/B ad creative and landing page testing
• Setup Google remarketing campaigns to boost sales from visitors who have left your site.
• Conversion tracking optimization

Jul 2017 – Jan 2019 · 1 yr 6 mos · Noida, Uttar Pradesh, India · On-site

• Digital Marketing including SEO/SEM/SMO/SEM/ORM and PPC Specialist
•  Team Leader
•  On page Optimisation.
•  Making SEO strategies and implementing
•  Making Initial SEO report & proposal for prospect client
•  Quora, Q & A, B2B Directory Submission
•  Local Business Listing Submission
•  Making Sitemap.xml, webmaster tools for major search engines.
•  Robots.txt file creation
•  Prepared SEO reports.
•  Blogs, RSS, Articles, Social Bookmarking
•  Making Monthly SEO Report with Analysis
•  Google Analytics & Webmaster Analysis
•  Monitoring Organic Traffic & Improve the SEPR of Website
•  Monitoring PageSpeed, Organic Ranking and site health
•  Technical SEO Audit and provide the solutions

Apr 2015 – Jul 2017 · 2 yrs 3 mos · Noida Area, India · On-site

• Working Knowledge Website Designing, Hosting, SEO, SEM, SMO, SMM, Google Webmaster, Google Analytics, Google AdWords, Google Adsense and WordPress Designing.

Apr 2014 – Apr 2015 · 1 yr · Noida, Uttar Pradesh, India

• I have experience in the following areas:
• 1. SEO-Search engine optimization (Both On page and OFF page)
• Blog posting, micro blogs, press release submission, Forum posting, Article Submission, Keyword Research, Link Building, Robots.txt Optimization, Site Map creation, Title tag Met tag ALT tag Optimization.
• 2. Web site tracking (Using Google analytics)
• Generating High level weekly and monthly report for making good business decision and Measure the effectiveness of Social Activities.
• 3. Google ad-words advertising:
• Campaign management, Ad group creation, ensure the campaign is run efficiently.
• 4. SMM (Social media marketing)and SMO(Social media optimization):
• Creating and promoting fan pages, Creating Group and communities, Sharing posts and commenting, Creating Image Ads , Increasing Followers.
• Tools that I working on
• 1. Google Analytics.
• 2. Google Adwords (Search and display network).
• 3. Webmaster.
• 4. Word press (CMS)
• 5. Keyword research tool.
• 6. Back link checker.
• 7. SEO Score checker
• 8. Google Trends.
• 9.LinkedIn Ads.