Amul Baranwal

Associate Consultant

Noida, Uttar Pradesh, India3 yrs 9 mos experience

Key Highlights

Proven track record in data-driven marketing strategies.
Expert in SQL, Python, and data analysis tools.
Strong analytical skills leading to measurable business growth.

Stackforce AI infers this person is a Data Analyst specializing in Marketing Technology with a strong analytical and technical background.

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Skills

Core Skills

Data AnalysisCampaign ManagementBusiness Analytics

Other Skills

SQLAlteryxPythonAnalytical SkillsStatistical Data AnalysisMicrosoft SQL ServerMicrosoft ExcelMachine LearningMicrosoft PowerPointTeamworkTeam OrganisationLeadershipAbility to work under pressurePublic Speaking5S

About

• A results-driven Data Analyst with nearly 3 years of experience, proficient in SQL, Python, Excel, Alteryx, Statistics, and foundational Machine Learning techniques. • Extracted, interpreted, and analysed data to identify key metrics and transformed raw data into meaningful, actionable information. • Supported the businesses in assessing the customer behavior and developing more effective marketing strategies, resulting in increased sales and reduced costs. • Simulated, designed, developed & deployed computationally complex and practical data; built and delivered comprehensive data strategy roadmap; ensured final deliverables were of the highest quality. • Evaluated data findings to communicate findings in a clear, structured manner; developed cordial relations with stakeholders and rendered guidance.

Experience

3 yrs 9 mos

Total Experience

1 yr 8 mos

Average Tenure

4 mos

Current Experience

Pwc acceleration centers

Senior Associate

Jan 2026 – Present · 4 mos · Gurugram · Hybrid

Robosoft technologies

Data Analyst

Mar 2023 – Dec 2025 · 2 yrs 9 mos · Mumbai · Remote

Executed end-to-end campaign management for direct mail and digital channels by leveraging tools like SQL, Alteryx, and Python to build single customer views, assess contactability, and engineer campaign-ready features.
Designed and launched promotional campaigns with personalized offers ensured offer alignment with
customer behavior and business objectives..
Conducted post-campaign analysis, including ROI measurement, sales uplift calculation, and hypothesis testing using the Mann-Whitney U test, which led to a 12% increase in sales for the target group vs. control.
Collaborated cross-functionally to deliver data-driven marketing strategies, supporting actionable insights and continuous improvement in campaign performance and customer targeting.

SQLAlteryxPythonAnalytical SkillsStatistical Data AnalysisData Analysis+1

Cartesian consulting

Analyst

Jul 2022 – Mar 2023 · 8 mos · Gurugram, Haryana, India

Conducted brand performance analysis by tracking key KPIs such as sales, quantity, margin, and
transaction counts to assess growth and identify opportunities.
Performed demographic-level analysis (age, gender, education, income) to evaluate category performance
and uncover customer trends across multiple brands.
Analyzed customer engagement patterns to generate actionable insights that supported data-driven
decision-making and contributed to measurable business growth.

Microsoft SQL ServerMicrosoft ExcelData AnalysisBusiness Analytics