Jan 2017 – Jan 2024 · 7 yrs · San Francisco, California, United States · Remote

• Led the global marketing function to drive growth for ModSquad's CX/AI services including customer support, social media management, community management and content moderation. Clients spanned a range of industries and included the NFL, Zendesk, J Brand, Electronic Arts, PBS Kids, Topps, Vimeo and many more. Also, led marketing to launch ModSquad's SaaS-based Cubeless Secure Workspace as a stand alone offering at cubeless.io

Jan 2013 – Jan 2017 · 4 yrs · San Francisco Bay Area · On-site

• OLIVELA + SCHOOLA: Interim CMO + Marketing Consultant (2013-2017)
• Led marketing for Schoola, a mission-driven clothing resale ecom platform supporting school fundraising. Designed and executed acquisition and retention strategies driving up to 100% MoM growth, and built scalable marketing programs across digital, offline, and hyperlocal channels.
• Launched Olivela, a luxury fashion ecom platform with a purpose-driven philanthropy model. Marketing leader focused on concept to launch brand strategy, naming, packaging, website, and customer experience.
• URBAN REMEDY: Interim CMO (2014-2015)
• Built out team and led marketing to drive sales for Urban Remedy which specializes in raw, ready-to-eat snacks, meals and cold-pressed juices, supported by brand ambassador Cindy Crawford.
• PIQUE TEA: Marketing Consultant (2016)
• Advised CEO + team on digital marketing growth strategy for their premium crystallized tea.
• LEMONEY: Marketing Consultant (2016)
• Executed market analysis and recommendations for new entrant in the cash-back/coupon online shopping space.

Jan 2012 – Jan 2013 · 1 yr · San Francisco, California, United States · On-site

• Led team and all aspects of marketing to drive $2.2B in GMV across the Ebates family of brands: Ebates, FatWallet, Ebates.ca, PushPins, One Receipt including DRTV, SEM, Referral/Influencer, integration with CBS’s The Talk, and managed and grew relationship with Amazon. Acquired by Rakuten in 2014.

Jan 2008 – Jan 2012 · 4 yrs · San Francisco, California, United States · On-site

• Led team responsible for all aspects of marketing, customer service and corporate sales for the largest online wine retailer, more than tripling sales during my tenure. Launched StewardShip, a membership-based free shipping program and WineShopper, a private sales site, which significantly increased revenue.
• Managed in-house customer contact center, which scaled seats by 6X+ during peak season. Promoted from VP Marketing to CMO.

Jan 2006 – Jan 2008 · 2 yrs

• Led team driving revenue for Gap Inc.'s largest online site, oldnavy.com, including messaging, branding, acquisition and retention.
• Selected by management team to lead launch marketing for new cross brand shopping experience with a single shopping cart. Recruited and led team, developed positioning and messaging, and managed creation and execution of marketing strategies and tactics.

Jan 2002 – Jan 2006 · 4 yrs

• Led development of seasonal campaign strategies for the multi-billion dollar Old Navy brand for use in TV, circular, PR, print, promotions, online, direct mail, credit card, in-store, and packaging. Managed seasonal TV shoots and print campaigns.
• Created marketing plans for the first co-branded product launch (beauty line ONBODY by Kiss My Face) line extension launches (Plus sizes, Maternity), and new store openings resulting in customer acquisition and increased share of wallet.
• Led marketing for Old Navy’s inaugural Hispanic, Spanish-language efforts and Old Navy’s Canada business including launch into the French-speaking province, Quebec.
• Promoted from Manager > Sr. Manager > Director > Sr. Director

Jan 2000 – Jan 2002 · 2 yrs · San Francisco, California, United States · On-site

• Developed Old Navy turnaround strategy, analyzing business drivers, competitors’ strategies and marketplace trends to determine growth opportunities, new brand positioning and financial targets. Key projects included Kids & Baby relaunch, markdown optimization and sizing presentation.
• Oversaw customer research and advised project direction for Banana Republic’s Women’s Pants resulting in a highly successful sub-branding strategy. Led in-depth qualitative and quantitative customer research for Banana Republic operations team leading to new customer service standard adopted by all Gap Inc. brands.

Jun 1999 – Aug 1999 · 2 mos · Los Angeles, California, United States · On-site

• Revamped brand positioning for $1 billion specialty apparel company to drive growth.

Jan 1995 – Jan 1998 · 3 yrs · New York, New York, United States · On-site

• Achieved fastest promotion to Associate Media Director in agency history. Managed teams to develop innovative media plans for Procter & Gamble's Cascade detergent, Playtex Apparel's bra lines and Delta Air Lines. Delta Air Lines work included Latin America launch + living billboard which was awarded Mediaweek’s “Media Plan of the Year–Best Use of Out-of-Home”

Jan 1994 – Jan 1995 · 1 yr · New York, New York, United States

• Developed and executed media plans and competitive analysis for IKEA Home Furnishing and Tanqueray Gin.