Apr 2024 – Apr 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

Mar 2022 – Mar 2024 · 2 yrs · Bengaluru, Karnataka, India

• Domain Expertise
• 1. Strategically optimized search campaigns and Improved ad creatives for clients resulting in an
• increased conversion rate through AI solutions (ACA, RSA) and cross functional collaboration.
• 2. Implemented best practices for top FoodTech clients to make accounts AI ready.
• 3. Performed account audits (Search and App) to advise clients on areas like Campaign strategy, Bidding strategy and Overall account hygiene for maximum sales and consumer engagement.
• 4. Categorized keywords to maximize client’s impression share and capture demand during key moments around festivals and sports events.
• Sales and Account Management
• 1. Cultivated and fostered strategic partnerships with key stakeholders,including day-to-day POCs and C-level executives to achieve business objectives.
• 2. Spearheaded the implementation of a full-funnel marketing strategy that optimized conversion rates at each stage, increasing customer acquisition and annual revenue.
• Process Excellence/ Scaled Initiatives
• 1. Maintained weekly sales rigor metrics to meet 100% of the targets given to the team.
• 2. Generated detailed weekly performance reports for clients, providing actionable insights and recommendations for campaign optimization.
• 3. Collaborated with cross-functional teams for opportunity sizing, implementation, and scaling of various account-related initiatives.

Feb 2022 – Mar 2022 · 1 mo · Bangalore Urban, Karnataka, India

Oct 2021 – Jan 2022 · 3 mos · Bengaluru, Karnataka, India

• 1. Researched and evaluated market dynamics to identify emerging trends and competitive landscape, enabling strategic decision-making that improved product positioning.
• 2. On-boarded Nummy products to e-commerce platforms.
• 3. Planned and executed Google ads to grow website orders.
• 4. Collaborated with C-level executives to conduct assessments of current marketing strategies.
• 5. Developed compelling e-mail marketing campaigns.
• 6. Written and restructured creative blogs with a couple ranking in top 10 positions on Google SERP.

Jul 2021 – Mar 2022 · 8 mos · Bengaluru, Karnataka, India

• 1. Conducted comprehensive market research and competitor analysis on e-learning platforms and apps, identifying key market trends and opportunities for growth in the industry.
• 2. Managed IIMBx's social media pages by creating a plan of action and content calendars.
• 3. Performed In-depth research and authored a blog on the Future of AI in education, featured on the IIM-B Website.

Jun 2021 – Sep 2021 · 3 mos · India

• 1. Generated effective B2B leads using platforms like LinkedIn Sales Navigator and G-Mass.
• 2. Optimized the website using Local SEO methods like optimizing Google My Business Page, improving
• internal linking structure and optimizing online directories and citations.

Apr 2021 – May 2021 · 1 mo · Bengaluru, Karnataka, India

• Conducted Competitor Research and analysis, Designed creatives for social media posts, idea
• generation for digital marketing

Jun 2020 – Sep 2020 · 3 mos · Bengaluru, Karnataka, India

• Researched to understand the best market fit, understand the competitors and the services they provide, and tailor-make our services to be competent.
• Also researched on Investment option Analysis and Idea generation for Content Marketing.

Jul 2019 – Aug 2019 · 1 mo · Greater Bengaluru Area

• Worked with the IET India marketing and events team and was responsible for the social media campaigns and tele-calling potential delegates and speakers for the 4th edition of the event IoT India Congress 2019.