Anand Vatsya

CEO

India9 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Over 10 years of experience in Demand Generation.
Successfully launched multiple products with high adoption rates.
Expert in building brand awareness and customer advocacy.

Stackforce AI infers this person is a Demand Generation and Product Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Demand GenerationGo-to-market StrategyProduct AdoptionContent Strategy

Other Skills

B2B MarketingCollection MaintenanceCommunicationContent MarketingContent WritingCuratorial ProjectsEmail MarketingEnglishGoogle AnalyticsInbound MarketingMarketing StrategyMicrosoft ExcelMicrosoft OfficeMuseographyMuseology

About

Marketing has many colours to it!Should I start with Product Marketing? When does it make sense to invest in ads? What about social media - how should we build a presence there? I surely need to get on the LLM SEO bandwagon, right? Is influencer marketing right for me - how do I pick the right ones?Tons of questions. Many right answers. Few relevant. Fewer applicable.I have been through these questions over and over again in my career — at the start of every year, every quarter and every new budget allocation exercise. And each one of those trials brought in new learnings and curiosity, that lead to both failures and successes.And that's what brought me here, at Storylane!With over 10 years of experience, I today look at the entire Demand Generation function along with Outbound and Partnerships, at Storylane. On the personal front, I'm mostly about Books (non-fictions), Football (Chelsea), Human Psychology and always tinkering with new ideas!!

Experience

9 yrs 3 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs 3 mos

Current Experience

Askable

Marketing & Outbound Advisor

Jul 2025 – Present · 11 mos · Remote

Storylane

2 roles

Head of Demand Gen & Outbound

Promoted

Oct 2024 – Present · 1 yr 8 mos · Remote

Product AdoptionGo-to-Market StrategyPositioning (Marketing) and MessagingOutbound SalesDemand Generation

Product Marketing Lead

Feb 2023 – Sep 2024 · 1 yr 7 mos · Remote

Mesh

Product Marketing

Jul 2021 – Jan 2023 · 1 yr 6 mos

Product AdoptionEmail MarketingB2B MarketingGo-to-Market StrategyPositioning (Marketing) and MessagingSales Enablement+2

Webengage

Product Marketing

Sep 2019 – Jun 2021 · 1 yr 9 mos

WebEngage is a B2B SaaS Marketing Automation Platform, where I helped
Launch 7 products/ features with a 30-day average adoption rate of over 28% along with each one's positioning and messaging.
Supported sales with their enablement needs and in the process, increased the asset utilization rate for all the sales content by ~35%.
Worked end-to-end on 5 e-books and a few case studies to support the launches and to help with product education.
Spearheaded a few initiatives around sales, product and customer success teams to build better accountability for both internal and external communication.
Conceptualised campaigns for increasing the brand awareness and building customer advocacy for WebEngage's suite of products.
Helping various teams with competitive and market research intel.
Finally, was involved in re-designing the website and positioning the company's old and new product lines.

Product AdoptionGo-to-Market StrategyPositioning (Marketing) and Messaging

Sqrrl fintech

Content Lead

Oct 2018 – Aug 2019 · 10 mos · Gurgaon, Haryana, India

Sqrrl is a Mutual Funds Investment platform operating since 2016, helping millennial with new-age financial products.
I took care of the entire Organic Marketing efforts of the firm working on Content, SEO & Communications with some involvement in Product & Brand Marketing as well.
In 1 year, grew the organic footprints of the company, by more than doubling the website traffic, enhancing the positioning of the organic content & increasing the overall visibility of the brand.
Launched the Mutual Funds education program on the Sqrrl website.

Content Strategy

Oliveboard

Content Manager

Mar 2017 – Sep 2018 · 1 yr 6 mos · Bengaluru Area, India

Oliveboard is an EdTech startup for MBA & Government job aspirants, started in 2013.
I was part of the course designing team, with mandatory contribution to every level of the ideation to publishing phase.
Also actively managed the community led forums and sometimes even helped with videos (scripting).

Content Strategy

Tata consultancy services

System Engineer

Sep 2015 – Feb 2016 · 5 mos · Bangalore

Sportzaction

Co-founder (Product & Marketing)

Sep 2014 – Jun 2015 · 9 mos · Bengaluru Area, India

SportZaction was to-be a social networking platform for sporting professionals and coaches/mentors. Being a small group, I wore many hats during this short-lived venture contributing equally to Product Development and Marketing, among other things. A lot of reasons contributed to the failure, out of which, traction was probably the biggest issue. We were not able to convince mentors to signup for the platform and went through shortage of funds. All this resulted in the ultimate shutdown of the project.