Ananya Bhattacharya

Digital Marketing Specialist

Gurugram, Haryana, India10 yrs 5 mos experience

Highly Stable

Key Highlights

10+ years in Digital Strategy and Program Management.
Proven track record in driving revenue growth.
Expert in managing large scale advertising portfolios.

Stackforce AI infers this person is a seasoned Ad-Tech and Ecommerce professional with expertise in digital strategy and programmatic advertising.

Contact

Skills

Core Skills

Programmatic AdvertisingDigital MarketingData AnalysisPerformance MarketingProgram ManagementDigital StrategyGrowth ManagementLead Generation

Other Skills

Agency Relationship ManagementOnline AdvertisingDemand Side PlatformGo-to-Market StrategyMedia PlanningCross-functional Team LeadershipProgrammatic Media BuyingVideo AdvertisingAccount ManagementCross-functional CollaborationsAdvertising StrategyMedia ConsultationProject ManagementBanner AdsSSP

About

Seasoned Ad-Tech and Ecommerce professional with 10+ years in Digital strategy, Program management and Media planning. Proven ability in developing and executing data-driven advertising strategies and managing large scale branding, performance and programmatic advertising portfolios. Adept at driving revenue growth via agency enablement and bolstering client relations. Experienced in scaling digital media solutions, optimizing ad placements across the shopper journey, and enhancing conversion rates through targeted ad formats. Harnessing the power of 500M+ Jio audience across IPL, CTV, E-commerce (Ajio), audio (JioSaavn) and OTT (JioTV) etc to drive transformative results for advertisers. Managing C&B level relations with leading agencies and key advertisers.

Experience

10 yrs 5 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 mos

Current Experience

Google

Digital Marketing Strategist

Mar 2026 – Present · 2 mos · Gurugram · On-site

Jioads

Client Partner Manager

May 2023 – Feb 2026 · 2 yrs 9 mos · Gurugram · On-site

1. Leading consultative business development for a portfolio of advertisers across key verticals. Ensuring optimal budget allocation across mobile, CTV and RCS for driving brand awareness, performance and ROAS uplift.
2. Strengthening relations with leading advertising agencies (GroupM, Dentsu etc) and providing them scalable as well as bespoke media solutions during marquee events (Diwali, World Cup, Asia Cup, IPL).
3. Implementing high impact optimizations, leading to 10% reduction in CPA and 12% increase in CTR. Collaborating extensively with strategy, product, marketing, legal and ops teams for execution.
4. Orchestrating full funnel campaigns via programmatic and reserved buying on CTV, e-retail media (Ajio, JioMart), audio (JioSaavn) and OTT (JioTV) to maximize reach, engagement and conversion. Also launched an AI driven self-serve platform for SMBs.
5. Analyzing performance data using Advance Excel, SQL, and JioAds tools to provide actionable insights, increasing client retention and campaign renewal rates by 15%. Also overseeing CRM management and weekly reporting to leadership.

Agency Relationship ManagementOnline AdvertisingDemand Side PlatformGo-to-Market StrategyMedia PlanningCross-functional Team Leadership+12

Oyo

Program Manager

Mar 2019 – May 2023 · 4 yrs 2 mos · Gurugram, Haryana, India

1- Program managed PAN-India campaigns to maximize sales performance across Search, Social Media and CRM. Delivered +35% YoY revenue growth and 20% higher ROI. Deployed A/B testing, data driven experiments in fast changing environments.
2. Monitored key KPIs like app installs, impressions, CTR from Meta and Search Engines, DAU from app and website, and calls on Call center. Ensured +25% repeat engagement via CRM (email, push, SMS) and increased funnel conversion rate.
3. Led cross functional planning to integrate pricing, promotions, and partner performance metrics into strategic dashboards.

Strategic CommunicationsBusiness CommunicationsStrategic PlanningData AnalysisMicrosoft ExcelBusiness Planning+5

Byju's (think & learn pvt. ltd.)

Business Growth Manager

Apr 2018 – Mar 2019 · 11 mos

1. Drove multi crore revenue growth by executing BTL campaigns that generated 5 lakh affluential leads from 800+ top schools.
2. Managed 2 marketing agencies, sales measurement and analytics for optimizing lead distribution efficiency among teams.

People ManagementGrowth ManagementMarketing OperationsStakeholder ManagementCross-functional Team LeadershipLead Generation+1

Pnb metlife india insurance co. ltd

Marketing Research Intern

Apr 2017 – May 2017 · 1 mo · Gurugram, Haryana, India · On-site

Designed a marketing survey to capture and analyze client satisfaction and company's product positioning. Conducted 42 in person client sessions to fill out the survey. Recommended and implemented the changes which translated to 13% improvement in client satisfaction.

Marketing OperationsProblem SolvingMarketing Analytics