Feb 2025 – Present · 1 yr 3 mos · New York, United States

Mar 2024 – Present · 2 yrs 2 mos · New York, United States

• Mental Gym AI is the team you deploy when you want AI to move from talk to proof. We send small, fast squads into the flow of work to help people learn, choose a first sensible bet, and adopt it in real situations. Education means short, practical sessions and coaching that raise the skill floor quickly. Strategy means selecting one use case that matters, defining clear success, and setting guardrails everyone understands. Adoption means staying close to the team as they use the method day to day until the win sticks.
• We work inside the tools you already use and keep the process simple. Pick a real problem, set the rules, run a 30-day sprint, measure what matters, and scale what works. Leaders get clarity they can explain to boards and CFOs. Teams get confidence and momentum. The result is visible progress you can point to: hours saved, faster cycles, fewer errors, better decisions.
• If you are feeling the pressure to do something real with AI without adding complexity, this is where we start. One bet at a time, with proof you can see, feel, and share.

Mar 2024 – Present · 2 yrs 2 mos

• Partnered with Reforge to create online courses and artifacts, including frameworks and strategies at the intersection of AI and Leadership Development.
• Recently hosted an AMA with the Reforge community, based on my experience coaching 7-figure startup founders on team scaling, workplace culture improvement, GTM, and raising capital. Find the insights in Reforge's latest blog post: https://www.reforge.com/blog/leadership-challenges-and-navigating-critical-moments-in-your-role

May 2023 – Present · 3 yrs

Feb 2022 – Dec 2022 · 10 mos · New York, United States

• Coached over 150 founders over 18 months at IFundWomen, a New York organization dedicated to helping women and underrepresented groups raise capital and scale their businesses.
• Awarded Best Startup Coach.

Dec 2021 – Jul 2023 · 1 yr 7 mos

• Culture First is a community committed to building a better world of work. Our events bring together leaders, practitioners, and change agents who share this intention and want to contribute to making this happen. I am building the first #CultureFirst community in Mexico City in tandem with Employee Experience leaders in LATAM and United States.

Aug 2021 – Present · 4 yrs 9 mos

• Creating pivotal courses for startup and Fortune 500 leaders in AI, productivity, and leadership. My courses provide accreditation towards SHRM® and HRCI® certifications.
• Created "Reducing Employee Turnover" course; 13K+ learners.
• Developed "Building a Collaborative Team Culture with AI" course, now part of entrepreneurship and business university curricula at 10+ universities across the US, including: Syracuse University
• and University of Miami.

Mar 2021 – Aug 2021 · 5 mos · New York, United States

Apr 2020 – Aug 2021 · 1 yr 4 mos

Mar 2020 – Dec 2021 · 1 yr 9 mos · New York, United States

• Hiboo: Your ally-at-work, empowering women and underrepresented groups to speak up and achieve equitable success. Sign up: https://hiboo.ai

Oct 2018 – Jan 2020 · 1 yr 3 mos

• Cocoon is transforming the $300B skin care and beauty industry. We analyze proprietary data from Cocoon Beauty Engine™ to understand the industry’s audiences, their behavior, purchase drivers, and personal preferences at a granularity, cost, and scale not possible before.
• https://my.cocoon-skin.com

Aug 2018 – Oct 2018 · 2 mos

• Cocoon is transforming the $300B skin care and beauty industry.
• We analyze proprietary data from Cocoon Beauty Engine™ to understand the industry’s audiences, their behavior, purchase drivers, and personal preferences at a granularity, cost, and scale not possible before.
• https://www.cocoon-skin.com

Aug 2018 – Present · 7 yrs 9 mos · New York, United States

• safespace: The AI Lab for human-centered adoption.
• Despite $250B in AI investment, only 5% of companies achieve value at scale. The gap isn’t technology -- it’s human capability.
• At safespace, we study what makes people adopt -- not resist -- change. Our research blends emotional intelligence, behavioral science, and AI strategy to design programs that make adoption stick.
• We help leaders upskill teams, measure change readiness, and deploy AI responsibly across every layer of the organization.

Feb 2017 – Aug 2018 · 1 yr 6 mos · New York City Metropolitan Area

Aug 2016 – Dec 2019 · 3 yrs 4 mos · New York City Metropolitan Area

• Managed digital marketing initiatives; E-mail, SEO, SEM, affiliates, social, retargeting, to hit traffic plans and ROI.
• Partnered cross-functionally to support Brand initiatives.

May 2016 – Aug 2016 · 3 mos · Greater New York City Area

• Project Managed all cross-functional attributes of the product launch.
• Enhanced product brand identity through growth and marketing strategies.
• Managed strategic partnerships to increase product adoption.

Dec 2014 – May 2016 · 1 yr 5 mos · New York City Metropolitan Area

• Grew the revenue to an undisclosed MRR in a two-people company through demand generation and digital marketing campaigns.
• Built and launched marketplace to achieve new business goals after pivoting from B2C to B2B business model.

Aug 2014 – Nov 2014 · 3 mos · New York City Metropolitan Area

• Business Strategy and Branding, Marketing Analytics (performance measurement, normalcy, comparison and optimisation; Google Analytics), UX, Email Marketing, Search Marketing (SEO & SEM; Google AdWords), Social Media Advertising.
• On-going consulting projects for B2B Startup (Paid Acquisition), Fashion E-commerce (Email Marketing) and B2C Tech Startup (overall Marketing Strategy).

Dec 2013 – Dec 2014 · 1 yr · New York City Metropolitan Area

• Managed high-impact product launches for Google, Estee Lauder, L'Oreal, Kate Spade.

Sep 2013 – Dec 2013 · 3 mos · New York City Metropolitan Area

• Operated as the lead point of contact for Estee Lauder, L’Oreal, Hermes, Michael Kors, Nike, CR Fashion, and Louis Vuitton accounts.
• Managed successfully a cross-functional team (design, product and engineering) to achieve quarterly key goals.
• Developed a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors.

Aug 2011 – May 2013 · 1 yr 9 mos · Greater Orlando

• Conducted extensive research alongside two associate professors using quantitative (SPSS) and qualitative research methods (focus groups).