Nov 2022 – Apr 2024 · 1 yr 5 mos

Feb 2021 – Nov 2022 · 1 yr 9 mos

May 2019 – Feb 2021 · 1 yr 9 mos

Aug 2016 – May 2019 · 2 yrs 9 mos · San Francisco Bay Area

• Project Manager and surrogate Product Owner for Sudokrew clients, overseeing projects involving AWS infrastructure, time-series data, and big data processing.
• Work with clients to understand their needs, then work directly with solution architects and developers to come up with a technical solution for the client. Draft product diagrams and technical documentation to communicate the solution to the client.
• Write detailed business requirements and act as Scrum Master for all projects the agency takes on. - Follow agile methodology to organize the dev teams and manages many developers, projects, and clients at once.
• Ensure the client’s vision of the project remains intact throughout the entire process as well as ensure that the project is technically sound.

Sep 2014 – Jul 2016 · 1 yr 10 mos

• Served as Product Owner on the HawaiianAirlines.com re-platforming project and guided cross-functional teams to successfully decommission the old HawaiianAirlines.com websites and launch seven multi-currency, multi-lingual websites for the airline.
• Worked through many risks and challenges that arose during the span of the project such as the movement from waterfall to agile methodologies, adoption of new systems and platforms, defining roles and responsibilities across the project, and working with many offshore team members.
• Managed the needs of the airline and its many stakeholders against the priorities of IT, government regulations and project timelines to ensure everyone was working towards a clear vision, hitting milestones set by the business, and accomplishing the goals of the project.

Dec 2013 – Sep 2014 · 9 mos

• Took on the role of Product Owner for the HawaiianAirlines.com re-platforming project. Gathered requirements, defined work flows, and worked with IT to ensure effective solutions.
• Quickly adopted new systems such as our Farelogix pricing and inventory management system and Sitecore content management system to ensure business-side expertise of those new tools.
• Communicated project status and timelines to multiple business units across the organization to ensure that business vision and expectations were in alignment across the program.

Mar 2012 – Dec 2013 · 1 yr 9 mos

• Managed digital advertising media including Display, Paid Search, Travel Search and Affiliate Marketing and perform to very aggressive return on investment metrics. Improved the Affiliate Marketing program to 250% revenue increases year over year.
• Led teams across the globe to launch digital marketing efforts internationally for Australia, New Zealand, Korea, Japan and Taiwan. This included search engine marketing in foreign languages, country-specific creative, analytics across multiple platforms, multi-lingual teams and coordination across GSA, PR, marketing agencies and Hawaiian Airlines.
• Managed SEO strategies and operations including contracting of an SEO vendor, site strategy, implementation, and measuring effectiveness of the optimizations.

Jan 2010 – Mar 2012 · 2 yrs 2 mos · Honolulu, Hawaii

• Heavily involved in the Outrigger website redesign process which included development of new site architecture, writing detailed business use cases, researching design and layout options, using various developer tools for QA, troubleshooting, developing content, optimizing for SEO as the CMS was in development, and more.
• Worked closely between developers and Outrigger stakeholders to understand and communicate business use cases between both parties. This included prioritization of issues/bug fixes by weighing level of developer effort versus business need and communicating to all parties any limitations and timelines.
• Utilized Omniture analytics software for general marketing analytics and decision-making when testing creative concepts. Worked with Omniture analytics back-end architecture, naming conventions, SAINT classifications and page code during the redesign to ensure accurate tagging and no data loss.

Jan 2008 – Jun 2008 · 5 mos

Jan 2008 – Jun 2008 · 5 mos