Andrew Goodman

Co-Founder

Toronto, Ontario, Canada15 yrs 5 mos experience

Highly Stable

Key Highlights

Pioneered the first comprehensive book on Google Ads.
Co-founded a successful review platform for home improvement.
Expert in managing paid media accounts with a focus on growth.

Stackforce AI infers this person is a digital marketing expert specializing in SEM and PPC strategies.

Contact

Skills

Core Skills

SemPpcMarketing StrategyWritingProgram ManagementTeaching

Other Skills

AnalyticsGoogle AdwordsOnline AdvertisingConsumer BehaviorInvestment StrategiesPaid Search StrategiesContent DeliveryPublic SpeakingDisplay AdvertisingWeb AnalyticsFacebookResearchSEOSocial MediaBlogging

About

Page Zero's primary strength is in detailed, thorough, and thoughtful management of paid media accounts -- above all, Google Ads. Clients somehow find us. They tend to stick with us. Some of our favorite verticals include e-commerce, travel, consumer financial and consumer tech, and SMB financial and SaaS. We offer both free and paid audits for both PPC and SEO for anyone who would like to figure out if we might be a fit for their company, offering a way forward for growth. What sets PZ'ers apart is that this is all they ever wanted to do with their careers. People who have been weirdly obsessed about the online user experience and the measurability of marketing segments. In 2005, I wrote the world's "first actual full-length book" about Google's ad program. Halfway through the first edition, a senior executive at the publisher was set to cancel the book because he'd read in the Wall Street Journal that Google had one weak quarter. "I was ultimately vindicated" seems like an understatement. Let's do this!

Experience

15 yrs 5 mos

Total Experience

4 yrs 5 mos

Average Tenure

Current Experience

Clickz network

Columnist

Jan 2010 – Sep 2014 · 4 yrs 8 mos

Columnist, Paid Search Strategies.

WritingPaid Search Strategies

Incisive media

Program Chair, Search Engine Strategies Toronto

Jun 2007 – Jun 2009 · 2 yrs

Organizing program, delivering content for a fast-growing stop in the Search Engine Strategies series. Also served 5+ years on the Global Advisory Board for the SES conference series.

Program ManagementContent Delivery

Homestars

Co-Founder and on Board of Directors

Mar 2006 – Feb 2017 · 10 yrs 11 mos · Toronto

HomeStars is a popular Canadian review site, founded by Nancy Peterson, that connects homeowners with the best home improvement companies, and helps them avoid the worst.
I was actively involved in the founding strategies and execution, continuing to advise actively for the entire 11 years I sat on the Board of Directors. Not only was I a shareholder (co-founder), but I continued to invest some of my own funds in the company as it raised follow-on seed type rounds to drive growth. Being involved in so many moving parts at a high-growth startup (including financing) was a great learning opportunity. If there were key issues I dwelt on as an adviser, they would have been (1) revenue is great, but it won't exist without the consumer -- so invest in product or the sales team won't have much to work with; (2) when giving the shareholder or investor presentation, don't focus solely on business metrics to the exclusion of the underlying consumer behavior metrics.
HomeStars has won numerous accolades over the years. In February, 2017, the company was acquired by HomeAdvisor (parent company IAC/Interactive Corp). It continues to grow and evolve.

Marketing StrategyConsumer BehaviorInvestment Strategies