Aniket Basu

CEO

Singapore, Singapore14 yrs 3 mos experience

Highly Stable

Key Highlights

Over a decade of experience in digital marketing.
Leading digital transformation at L'Oréal.
Expert in e-commerce and marketing strategy.

Stackforce AI infers this person is a digital marketing expert specializing in e-commerce and data-driven strategies.

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Skills

Core Skills

Digital MarketingMarketing Strategy

Other Skills

Adtech DeploymentAdvertisingBrand StrategyBusiness DevelopmentBusiness Relationship ManagementCRMClient ServicesCommunicationCreative Problem SolvingCustomer ServiceData AnalysisData AnalyticsData StrategiesDigital MediaDigital Strategy

About

With more than a decade of experience, I specialize in digital marketing, e-commerce, and marketing strategy, currently serving as Chief Digital Officer for L'Oréal's Consumer Products Division. My focus lies in driving digital transformation, fostering collaboration across teams, and empowering the organization to achieve impactful outcomes in a competitive global beauty market. At L'Oréal, I contribute to strategic planning, adtech deployment, and first-party data strategy while leading cross-functional initiatives that enhance brand growth and e-commerce success. I am committed to building strong partnerships with agencies, consultants, and media partners to ensure innovative and data-driven marketing solutions.

Experience

14 yrs 3 mos

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 1 mo

Current Experience

L'oréal

2 roles

Chief Digital Officer (CDO) Consumer Products Division

Promoted

Mar 2025 – Present · 1 yr 3 mos

Digital MarketingMarketing StrategyE-commerceDigital StrategyData AnalysisAdtech Deployment+1

Digital Media Lead (South Asia Pacific, Middle East & North Africa)

Apr 2022 – Feb 2025 · 2 yrs 10 mos

Iab southeast asia and india

2 roles

Commerce Council

Mar 2021 – Mar 2022 · 1 yr · Singapore

Technical Working Group

Mar 2020 – Feb 2021 · 11 mos · Singapore

IAB SEA+India plays a leading role in raising the profile, positive perception, and growth of the digital industry locally, regionally, and globally.
I am part of the Technical working group responsible for informing and developing global specifications and guidelines around user targeting and tracking in a cookie-less environment.