Aniket Jaswal

Operations Associate

Chandigarh, India10 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Crafts consumer-first strategies for impactful marketing.
  • Expert in performance marketing across multiple platforms.
  • Runs a marketing blog unpacking brand success strategies.
Stackforce AI infers this person is a performance marketing specialist with expertise in retail and digital marketing strategies.

Contact

Skills

Core Skills

Category ManagementMarketingMarketing StrategyProduct Development

Other Skills

Digital MarketingCustomer ExperienceOperations ManagementTeam LeadershipVisual MerchandisingAnalytical SkillsKPIsConsumer BehaviorIn-Store MarketingCompetitive AnalysisReport WritingMarket ResearchProject ManagementContent StrategyData Analytics

About

"It's been whispered among the neighbours, that I'm not just any MBA grad, but the one with a certain je ne sais quoi — the elusive factor that sets me apart from the rest." I’m Aniket — a performance marketer with a knack for crafting consumer-first strategies that help brands stand out and scale profitably. My approach blends structured, data-driven thinking with creative execution — the reason colleagues often seek my perspective for fresh, actionable ideas. From Meta Ads, Google Ads, SEO and E-commerce Ads to full-funnel performance marketing, I build high-converting campaigns that balance creativity with measurable results. Whether it’s refining targeting, boosting CTR, or lowering acquisition costs, I focus on strategies that don’t just look good — they perform. I also run The Backend Strategist — my marketing blog where I unpack the psychology, data, and strategy behind brand success. As an epistemophile, I’m driven by an endless desire to learn, experiment, and push boundaries in the marketing space. 📌 Core strengths Performance marketing (Meta Ads, Google Ads, SEO, E-commerce Ads, Programmatic) E-commerce growth strategy Data-driven decision making Cross-functional collaboration Content & brand storytelling If you’re building something meaningful or want to swap notes on marketing that truly works, let’s connect at aniketjaswal25@gmail.com

Experience

10 mos
Total Experience
6 mos
Average Tenure
4 mos
Current Experience

Mediamint

Ad Operations Associate

Jan 2026Present · 4 mos

Digital Marketing

H&m

Marketing & Operations - Management Trainee

Jul 2024Jan 2025 · 6 mos · On-site

  • Acted as Category Manager, analyzing customer behavior, footfall trends, and purchase patterns to make data-driven merchandising decisions, improving Women’s Wear sales by 5%.
  • Conducted customer trend and competitor analysis to optimize product mix, visual merchandising, and seasonal promotions, driving the highest nationwide sell-through rate during winter sales.
  • Implemented localized product assortments and strategic product placement in high-traffic “decision zones” to increase conversion and average basket size.
  • Spearheaded cross-functional collaboration across merchandising, operations, and visual teams to redesign store layout and product flow, resulting in a 15% increase in average transaction value and a 20% boost in customer satisfaction scores.
  • Leveraged in-store marketing tactics — brand storytelling in displays, sensory elements, and targeted offers — to influence buying behavior and boost impulse purchases.
  • Motivated and trained sales teams to identify upselling and cross-selling opportunities, contributing to a conversion rate increase from 15% to 30%.
Customer ExperienceCategory ManagementOperations ManagementTeam LeadershipVisual MerchandisingAnalytical Skills+5

Dataz

Project Intern

Sep 2023Nov 2023 · 2 mos · Milan, Lombardy, Italy · On-site

  • Led a thorough analysis of the past three months' digital marketing performance on Meta platforms and Google Ecosystem, identifying strengths, weaknesses, trends, and optimization areas. Formulated a forward-looking advertising strategy with specific micro-goals for the next quarter at DATAZ
  • Strategized the creation of impactful content for Sivola, significantly contributing to the improved performance of digital marketing campaigns.
Marketing StrategyContent StrategyDigital MarketingData Analytics

Nishchey charitable society

CSR Intern

Jun 2023Jun 2023 · 0 mo · Zirakpur, Punjab · On-site

Tie silicon valley

Marketing and Strategy Intern

Apr 2023Jun 2023 · 2 mos · Silicon Valley, California, United States · Remote

Marketing StrategyNetworkingContent StrategyLinkedIn MarketingEvent ManagementSocial Media Marketing

Cling multi solutions pvt. ltd.

Product Manager

Mar 2023Jul 2023 · 4 mos · Remote

Report WritingProject ManagementGo-to-Market StrategyProduct DevelopmentMarket Research

Sda bocconi asia center

Associate - Center of Excellence India Labs

Sep 2022Mar 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India

Report WritingMarket ResearchProject Management

Analytics arts

Market Research Intern

Sep 2022Nov 2022 · 2 mos · Milan, Lombardy, Italy · Remote

Report WritingProject ManagementAnalytical SkillsData AnalysisMarket ResearchCategory Management

Orion square

Digital Marketing Intern

Aug 2022Oct 2022 · 2 mos

  • ▪ Increase visibility and credibility among stakeholders
  • ▪ Strategize to increase the followers and engagement on LinkedIn
  • ▪ Research, Create, Design and Publish bimonthly Newsletters
  • ▪ Formulate creatives on different subjects for social media interaction and engagement
  • ▪ Leverage data driven analysis to strategically increase engagement to help convert potential stakeholders and partners
LinkedIn Marketing

Education

SDA Bocconi

Master of Business Administration - MBA

Sep 2023Dec 2023

SDA Bocconi Asia Center

International Master in Business

Jun 2022Apr 2024

Panjab University, Chandigarh

Bachelor of Commerce - B.Com

Jun 2019Jun 2022

Government College of Commerce and Business Administration, Sector 50, Chandigarh

Bachelor of Commerce - BCom — Commerce

Jan 2019Jan 2022

Bhavan Vidyalaya Chandigarh

Schooling

Jan 2005Jan 2019

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