Anirudh Gupta — CEO

🚀 Product Manager | FinTech & Payments | Growth, Monetization & User Experience As a Product Manager with 5+ years of experience, I specialize in building, optimizing, and scaling digital payment products. My expertise lies in product strategy, user growth, data-driven decision-making, and revenue monetization. At Bajaj Finance, I have: ✅ Driven UPI & Payments Growth – Led activation & engagement initiatives, resulting in 10% MoM user growth and a ₹2 Cr+ revenue impact. ✅ Optimized Conversion Funnels – Improved onboarding & transaction journeys using A/B testing, behavioral analytics, and user feedback loops. ✅ Built & Scaled Cross-Sell Campaigns – Designed data-driven monetization strategies, increasing cross-sell revenue via targeted segmentation & lifecycle marketing. ✅ Led Merchant Partnerships & Product Integrations – Enhanced customer engagement by integrating new merchant offers & optimizing payment flows. ✅ Owned End-to-End Product Execution – Collaborated with engineering, design, compliance, and marketing to enhance user experience and streamline payments. 🔍 What Drives Me? I thrive on solving complex product challenges, optimizing digital payment experiences, and leveraging data to drive business outcomes. My focus is on user-centric innovation, operational efficiency, and sustainable revenue growth. 🎯 Looking for my next challenge in Product Management—where I can apply my expertise in UPI, payments, digital banking, and financial services to build impactful, scalable products. 📩 Let’s connect to discuss Product, Growth, and FinTech innovations!

Stackforce AI infers this person is a Fintech Product Manager with expertise in user growth and monetization strategies.

Location: Pune, Maharashtra, India

Experience: 6 yrs 4 mos

Skills

Product Management
Business Strategy
Customer Acquisition

Career Highlights

Led UPI growth initiatives with significant revenue impact.
Expert in data-driven decision-making for product strategy.
Proven track record in optimizing user experiences.

Work Experience

Bajaj Finserv

Cluster Manager - UPI (1 yr 6 mos)

Product Manager - UPI (2 yrs 1 mo)

Product Manager- Credit Card (1 yr 4 mos)

Self-Employed

Freelance (9 mos)

Hansa Research Group Private Limited

Market Researcher (1 yr 1 mo)

Project Trainee (1 mo)

Digiledge

Market Research Intern (4 mos)

Shiksha.com

Marketing Intern (2 mos)

Nuclear Power Corporation Of India Limited (Npcil)

Industrial Trainee (1 mo)

Education

Master of Business Administration - MBA at Christ University, Bangalore

Bachelor's degree at Graphic Era Deemed to be University

Anirudh Gupta

CEO

Pune, Maharashtra, India6 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led UPI growth initiatives with significant revenue impact.
Expert in data-driven decision-making for product strategy.
Proven track record in optimizing user experiences.

Stackforce AI infers this person is a Fintech Product Manager with expertise in user growth and monetization strategies.

Contact

Skills

Core Skills

Product ManagementBusiness StrategyCustomer Acquisition

Other Skills

Automated ProcessesBusiness WorkflowsCSSCleverTapCompetitive AnalysisCustomer RetentionDigital MarketingFacebook AdsFunnel OptimizationGT MetrixGoogle AdsGoogle AnalyticsHTMLHootSuiteMS excel

About

Experience

6 yrs 4 mos

Total Experience

2 yrs 1 mo

Average Tenure

4 yrs 11 mos

Current Experience

Bajaj finserv

3 roles

Cluster Manager - UPI

Dec 2024 – Present · 1 yr 6 mos · On-site

Performance MetricsMarketing CampaignsStrategic ThinkingCleverTapSAP AribaBusiness Strategy+3

Product Manager - UPI

Promoted

Nov 2022 – Dec 2024 · 2 yrs 1 mo · On-site

Develop and implement a performance marketing strategy to drive app downloads and increase user engagement
Continuously monitor and optimize campaigns to achieve the highest possible return on investment (ROI)
Utilize data analysis and tracking tools to identify key performance indicators (KPIs) and make data-driven decisions
Collaborate with cross-functional teams, including product development and design, to ensure a seamless user experience

Customer AcquisitionCustomer RetentionBusiness StrategyMarketing Campaign ManagementFunnel OptimizationPerformance Metrics+6

Product Manager- Credit Card

Jun 2021 – Oct 2022 · 1 yr 4 mos · On-site

Channel owner of Bajaj Website, Media and Affiliate Campaign from Credit Card business perspective. Responsible for: process planning, process optimization and strategy planning for customer acquisition, activation and retention on website,
Developed end to end NTB customer acquisition program from scratch and utilize alternative data models for credit card approval including social score and SDK.
Writing user stories and business requirement documents for system development
End to end owner, facilitator, and holder of all interaction with varied frequencies with partner
Ideated and executed lead capture program with Data team based on event, time session and visit that is captured in the GA report, which increased sourcing of cards by 54% through marketing channel
Devising various optimization technique for smooth lead flow starting from process optimization and ending with process automation.

Google AdsProduct ManagementStakeholder ManagementPerformance MetricsAutomated ProcessesBusiness Workflows+5

Self-employed

Freelance

Aug 2020 – May 2021 · 9 mos · Sundar Nagar, Himachal Pradesh, India

Helped reducing customer support requests by 2% by engaging with the customer on various online platforms whenever encountered problem related to service.
Discussed ASO needs and optimized strategies which jumped the ranking of an app in Google Play Store from 5th position to 2nd position for a particular keyword.
Campaign creation and management by utilizing tools like Google Adwords and Facebook Ads Manager

Performance MetricsMarketing Campaigns

Hansa research group private limited

2 roles

Market Researcher

May 2019 – Jun 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India

Qualitative Research – Provide end to end solutions in the domain of Qualitative Research
Writing proposals basis client meetings and/or research briefs,
Designing qualitative discussion guides,
Conducting fieldwork – Focus Group Discussion, Depth Interviews etc.
Data analysis and synthesis,
Debrief-report writing
Debrief – Report Presentations
Client servicing
Project Management – Managing pan India research studies involving
Decisive planning
Preparing recruitment questionnaires,
Briefing field teams on respondent recruitment across centers
Briefing Moderators across centers
Coordinating and Planning with client teams: Sharing essential information and incorporating changes and feedback as and when required
Research Experience across various verticals - Food and Beverages, FMCG, Real Estate, Government Project (Niti Aayog), Apparel and an assortment of other industries

Performance Metrics

Project Trainee

Apr 2019 – May 2019 · 1 mo · Bengaluru, Karnataka, India

Digiledge

Market Research Intern

Mar 2018 – Jul 2018 · 4 mos · Bengaluru, Karnataka, India

Understanding the Indian and Middle East BlockChain Industry.
Secondary Research on the blockchain technology and implication.
Report preparation on the market understanding in Indian and Middle East markets and different applications for which it is employed.