Aug 2024 – Oct 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · Remote

• Assisting our team in crafting compelling brand stories across various channels, including Paid Ads, Social Media, SEO, CRO, Design, Events, ABM, and more. Managing Brands - Bankai Group of companies: Panamax Inc (Telecom), Bankai Infotech (DevOps, Managed Services) and MobiFin (Fintech)

Nov 2022 – Jul 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · Remote

• Successfully executed high-impact ABM campaigns, boosted qualified leads by 25%. Optimized lead conversion processes, increased sales by 15%.
• Spearheaded multi-channel marketing initiatives, driving significant website traffic and improving search rankings. Collaborated closely with sales and cross-functional teams to align marketing efforts with broader business goals.

Jul 2021 – May 2022 · 10 mos · Hyderabad, Telangana, India

• Successfully led demand generation and ABM initiatives for Netcore's email product across Europe, South America, India, and Southeast Asia. Mentored a team of 2, executing 1:1 and 1:few ABM campaigns that generated over $100K MRR pipeline. Expanded Netcore's market presence in Europe and South America, securing 7 purchase orders.
• Created and executed high-performing email campaigns with 60% open rates and 5% reply rates. Optimized inbound and outbound marketing strategies, increasing MQLs by 500 and SQLs by 83.

May 2022 – Nov 2022 · 6 mos · Bengaluru, Karnataka, India

• Successfully implemented ABM strategies, acquiring 3 new enterprise clients. Collaborated with cross-functional teams to optimize customer journeys and improve product adoption.
• Created compelling marketing content, including email campaigns, ad copy, and social media posts. Generated 55 sign-ups through targeted digital advertising. Conceptualized and executed community-building initiatives to foster customer loyalty.

Jul 2020 – Jul 2021 · 1 yr · Hyderabad, Telangana, India · Remote

• Conceptualized and executed TOFU and MOFU demand generation and ABM campaigns, generating 273 MQLs and onboarding 5 new logos. Managed end-to-end ABM campaigns, securing 56 meetings with named enterprise and SMB accounts.
• Leveraged Microsoft funding to generate 30 meetings in the US market. Optimized inbound marketing workflows, increasing brand awareness. Executed effective LinkedIn lead generation campaigns, generating 147 SALs from C-suite personas.

Jan 2019 – Jul 2020 · 1 yr 6 mos · Hyderabad, Telangana, India · On-site

• Successfully executed multi-channel marketing and ABM campaigns in the cybersecurity and managed services space. Created compelling marketing assets and planned 1:few and 1:1 ABM campaigns, generating 174 MQLs.
• Collaborated with SDRs to develop personalized email campaigns, resulting in a 15% increase in meetings booked. Contributed to SEO and website optimization efforts, helping NetEnrich add 3 new logos worth $250K MRR.

Jan 2017 – Sep 2018 · 1 yr 8 mos · Hyderabad, Telangana, India

• Successfully executed digital marketing campaigns, including Google Ads and social media, generating over 100 leads monthly and adding 25 new clients in 1.8 years. Spearheaded email marketing initiatives using GMass, expanding Mordor Intelligence's reach.
• Managed social media presence across key platforms, engaging with the audience and driving brand awareness. Conducted thorough competitor analysis using tools like Semrush, Alexa, and Google Analytics. Additionally, collaborated with SEO teams to optimize website architecture and keyword implementation, resulting in a 2x increase in inbound traffic.

May 2016 – Jul 2016 · 2 mos · Bhubaneshwar Area, India · On-site

• Topic - Understanding the role of BTL (Below the line) activities in building brand image of Kalinga Institute of Social Science (KISS): A home for more than 10,000 tribal children.
• Activities done during Internship:
• 1. Conducting market research for brand positioning.
• 2. Internal surveys for strategic insights.
• 3. Organizing institute activities for increased visibility.
• 4. Door-to-door surveys within a 15km radius.
• 5. Assessing local and student reactions to KISS initiatives.
• These efforts aimed to strengthen KISS's presence and resonance within the community, fostering positive perceptions and engagement.

May 2013 – Jun 2013 · 1 mo · Meghahatuburu , Jharkhand · On-site

• Project Title: Library Management System (LMS)
• Introduction:
• The Library Management System (LMS) project encapsulates the meticulous orchestration of transactions, storage, and seamless management of diverse books and student activities within our esteemed organization.
• Key Components:
• 1. Transactional Management: Facilitating smooth and efficient handling of book transactions, including borrowing, returning, and tracking of library resources.
• 2. Storage Management: Implementing robust mechanisms for the systematic storage and retrieval of books, ensuring easy access and optimal utilization of library assets.
• 3. Student Activity Management: Empowering students with interactive features and engaging activities tailored to enhance their library experience and foster a culture of learning and exploration.
• Technological Framework:
• 1. Database: Leveraging the power of MySQL to establish a secure and scalable foundation for data management, ensuring reliability and integrity in every transaction.
• 2. Platform: Harnessing the capabilities of VisualStudio 2008 to craft a user-centric and visually appealing interface, seamlessly integrating functionality with user experience.