Oct 2024 – May 2025 · 7 mos · Bhubaneswar, Odisha, India · On-site

• Founded Utkrisht Interior Design, leading the best interior design company in Bhubaneswar for premium projects.
• Spearheaded brand development and growth strategies to establish a strong presence in the market.
• Implemented innovative design solutions to exceed client expectations and deliver exceptional results.

Oct 2023 – Jun 2025 · 1 yr 8 mos · Bhubaneswar · On-site

• Passionate and dynamic, leading the strategic direction of Prakritirash, an innovative spice company revolutionizing the culinary experience worldwide. With a focus on leveraging organic and sustainable practices, we are redefining the way people perceive and use spices in their everyday lives.
• 🚀 About Prakritirash 🚀
• Prakritirash stands as a beacon of sustainable and high-quality spice production, committed to preserving the essence of natural flavors while meeting the demands of the modern culinary world. Our mission is to deliver unparalleled taste experiences while ensuring environmental conservation and community development.
• 🌍 Product Design and Marketing Strategies 🌍
• With an emphasis on consumer-centric design, we have cultivated a diverse product portfolio that caters to the diverse palates of global consumers. Our marketing strategies embody authenticity and transparency, fostering a deep connection between consumers and our brand. We have successfully implemented digital and experiential marketing initiatives, amplifying our brand presence across various platforms.
• 💡 Government Funding and Startup India, Odisha 💡
• Instrumental in securing vital government funding through strategic collaboration with Startup India and Odisha's IDCO. Leveraging these resources, we have expanded our production capabilities, ensuring quality, and maintaining sustainability. Our strong relationship with the government has enabled us to contribute significantly to the development of the local agricultural ecosystem.
• 🌱 Land Acquisition and Sustainable Practices 🌱
• Personally overseeing the meticulous planning and acquisition of land for our state-of-the-art production facility in Odisha, fostering sustainable and environmentally friendly practices. Our commitment to sustainable agriculture extends beyond production, encompassing responsible sourcing, waste reduction, and ethical labor practices.

Sep 2023 – Aug 2025 · 1 yr 11 mos · Bhubaneswar, Odisha, India · On-site

• Develop and execute a comprehensive business strategy, including short-term and long-term goals, to establish Utkrisht Real Estate Startup as a leading player in the real estate market.
• Build and lead a team of dedicated professionals, fostering a culture of collaboration, innovation, and excellence.
• Identify and capitalize on market opportunities, trends, and emerging technologies to drive business growth and stay ahead of the competition.
• Cultivate strategic partnerships and relationships within the real estate industry and related sectors.
• Oversee financial planning, budgeting, and resource allocation to ensure sustainable growth and profitability.
• Represent the company's values and mission, serving as the face of Utkrisht Real Estate Startup to clients, investors, and the wider community.

Jan 2022 – Feb 2023 · 1 yr 1 mo · Cuttack, Orissa, India

• As Deputy Manager of Digital Marketing & E-commerce at Ruchi Foodline, I successfully led the creation of ecommerce websites and mobile applications from scratch, managing AWS accounts and developing policies for shipping, privacy, and refunds. I also created pricing and discount strategies that increased sales and generated business.
• In addition, I oversaw the development and launch of Ruchi tea products, creating websites and social media campaigns that garnered high engagement among aftermarket auto-component players. I worked with Product Management and Marketing teams to create effective strategies for SEO/SEM, display advertising, and shopping ads, and helped coordinate photo and video shoots to create engaging web content and banners.
• My expertise in digital marketing automation and chatbot implementation helped to streamline customer service and saved time for the company, while my ability to plan and execute A/B, split, and conversion tests drove successful outcomes for digital marketing campaigns. I also coordinated with agencies and vendors to refine our approach and execution of digital marketing efforts, and achieved the highest level of engagement across all social media channels.
• Throughout my tenure, I demonstrated my ability to lead cross-functional teams and communicate effectively with stakeholders through email marketing and digital events. As a result, I have the skills and experience to drive success for any organization looking to enhance their digital marketing and e-commerce capabilities.
• Here i lead Developer team,Digital marketing team Including Content ,graphics,Social media ,SEO.
• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
• Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment

Nov 2015 – May 2021 · 5 yrs 6 mos · Hyderabad, Telangana, India · On-site

• I am responsible for driving the brand's digital transformation and accelerating its growth in the online space. Leveraging my extensive experience in digital marketing and my deep understanding of the industry, I have developed and executed highly effective strategies that have enabled the company to reach and engage with its target audiences, drive sales and revenue, and build a strong brand presence online.
• Some of my key achievements in this role include:
• Developing and implementing a comprehensive digital marketing roadmap that aligned with the company's business objectives and drove measurable results.
• Leading the development and launch of multiple successful digital campaigns across various channels such as social media, search engines, and e-commerce platforms.
• Establishing a data-driven approach to digital marketing that enabled the company to gain deep insights into consumer behavior, preferences, and trends, and use them to optimize its marketing activities.
• Building and managing a high-performing team of digital marketing professionals and marketing professionals who have played a crucial role in the company's success in the online and online space.

Nov 2014 – Oct 2015 · 11 mos

• As the Head of Digital Marketing at Parkway, I was responsible for developing and executing integrated marketing plans for a range of B2B and B2C clients. During my tenure, I successfully managed to establish each client as an accessible thought leader in their industry, by creating engaging and educational web content.
• My proficiency in web content management systems and email marketing systems helped me to reach out to consumers and clients in a timely manner. I also managed and maintained client marketing materials such as brochures, presentations, and web content.
• As a resident social media expert, I developed and implemented successful campaigns that led to positive customer engagement while driving leads and sales to products and services. Additionally, I led a digital marketing team that implemented various strategies like SEO, SMO, Google Ads, SMM, Analytics, and Local Business.
• I also worked as a project manager, assigning projects to developers and digital marketing executives, and updating clients about the progress. Furthermore, I was responsible for maintaining a positive relationship with clients, which was accomplished through the effective communication skills of the customer relationship managers. Overall, my 3 years and 4 months of experience at Parkway helped me to hone my digital marketing skills and become an effective leader in the field.

Mar 2013 – Oct 2014 · 1 yr 7 mos

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage and oversee various digital marketing channels
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget
• Oversee all the company's social media accounts
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan
• Research and forecast future sales and performance trends
• Lead, supervise and motivate members of the digital marketing team
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices
• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
• Identifying new customers.
• Supporting sales and lead generation efforts.
• Creating promotions with advertising managers.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our organization's offerings.
• Developing and managing advertising campaigns.
• Organizing company conferences, trade shows, and major events.
• Building brand awareness and positioning.
• Evaluating and maintaining a marketing strategy.
• Directing, planning and coordinating marketing efforts.
• Communicating the marketing plan.
• Developing each marketing campaign from start to finish.
• Researching demand for the organization's products and services.
• Evaluating competitors.
• Handling social media, public relation efforts, and content marketing.

Jul 2012 – Mar 2013 · 8 mos

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Jan 2010 – May 2025 · 15 yrs 4 mos · Bhubaneswar, Odisha, India · On-site