Jul 2025 – Mar 2026 · 8 mos · Amsterdam · On-site

Apr 2024 – Oct 2024 · 6 mos

• Management of the market-specific marketing strategy and key projects:
• Responsible for the overall marketing strategy in Switzerland by factoring in DACH commercial strategy; ensuring that locally relevant nuances are being taken into account for DACH plans
• Working with the insights team, collecting customer knowledge, competitor understanding & market projections. These insights will feed into and build the overall long-term DACH category strategy and vision. Acting as a sparring partner for the DACH commercial teams to ensure everyone is clear on the jobs to be done
• Partnering with the sales teams (Ecom/Retail/B2B) to deliver a joint sales and marketing plan to maximize Dyson’s business in all accounts and an aligned channel strategy
• Working with the Communications/PR team to embed earned media into our category plan as an integrated part of the mix
• Ownership of the Swiss marketing budget (BBI) ensuring the right budget shape and spend allocation across paid, owned and earned media
• Partnering with media agencies and translating the DACH category vision into a locally meaningful media strategy. Challenging efficiency and effectiveness, to ensure spend is driving to the right objective
• Developing and executing clear and compelling media plans which will drive main KPIs (e.g. brand health, impressions, web shop traffic, ROAS, ROI)
• Full accountability for all media channels (e.g. social, digital, OOH, TV, retail media) across all marketing funnel stages (awareness, consideration, conversion)
• Leading, inspiring and mentoring the marketing team through regular feedback, objectives and career planning
• Managing processes to ensure that the team is as effective as possible in meeting business goals

Apr 2022 – Apr 2024 · 2 yrs

• Be the integrated media leader for Switzerland working collaboratively with internal marketing teams and media partners to develop best-in-class media strategies and plans that are authentic, efficient and effective. Be the expert and go-to person for all traditional and full-funnel topics
• Manage the annual and quarterly planning cycle and end-to-end process from briefing through to media plan implementation ensuring all milestones are delivered promptly and to a high standard, providing progress updates to key stakeholders throughout
• Operational lead and key point of contact for managing the agency relationship. Responsible for cross-category prioritization and workflow, SLA management and service delivery, agency reporting and overall way of working
• Co-ordinate and review cross-channel media and audience plans to support new product launches, key marketing campaigns and commercial growth objectives
• Be the key client interface with the local agency team and regional performance hub to ensure plans are integrated and that category plans are complimentary to each other and aligned to the overall business strategy
• Lead and mentor a team of performance marketing specialists. Their focus is to drive revenue through our direct sales channels such as dyson.ch
• Work with our agency partners and in-house planning and analysis tools to determine optimum media investment and channel mix to drive both long-term brand building and short-term sales objectives
• Budget Management: Manage the total media budget for Dyson Switzerland
• Lead the Owner experience and CRM strategy in Switzerland
• Representing the customer/owner's voice in any situation and enabling stakeholders (through insights and data) to do the same
• Enabling the organization and key stakeholders to make decisions based on owner insights and KPIs
• Ensure cooperation with category teams, sales, digital, direct, retail marketing, and Group and EU Owner Experience teams

Jan 2018 – Apr 2022 · 4 yrs 3 mos

• Managed large media budgets and plans for all Dyson product categories in India, including high-impact marketing campaigns for new product launches.
• Established benchmarks for performance, media costs, and evaluated results, highlighting measures of success across the media funnel.
• Led a team of 5 and stakeholders at the agency to deliver business targets on e-commerce, analyze traffic, on-site optimizations, and brand health KPIs.

May 2014 – Jan 2018 · 3 yrs 8 mos · New Delhi Area, India

• Manage marketing function managing a 7-member team and 29 learning centers
• Direct brand management, lead generation (ATL/BTL), lead nurturing and funnel management, new product launch, sales collaterals, in-store branding and customer communication of two education brands of HT Media Ltd. (India’s Leading media company)
• Responsible for planning and executing lead generation campaigns to achieve revenue targets
• Responsible for creating and executing marketing campaigns, both online and offline and for driving performance marketing metrics for these campaigns
• Work with multiple stakeholders and cross-functional teams to achieve common goals

Apr 2013 – May 2013 · 1 mo · Gurgaon, India

• A summer intern with the Oil & Gas team within GRID (Government Reforms and Infrastructure Development) line of advisory services at PricewaterhouseCoopers India.
• Conducted extensive research on status and scope of services industry in Oil & Gas upstream sector in India and comparison with the best practices.
• Detailed analysis of Engineering, Procurement & Constructions projects in upstream sector with focus on players involved in Exploration & Production in India

Jun 2010 – Jun 2012 · 2 yrs · Hyderabad Area, India

• Applications Developer for Oracle Value Chain Planning
• Analysis and Debugging of issues faced by customers in Oracle Demantra
• Development experience in PL/SQL