Apr 2024 – Aug 2025 · 1 yr 4 mos

Sep 2022 – Mar 2024 · 1 yr 6 mos

• Product Development
• Led the full product lifecycle from 0-1-100 of the new digital onboarding application for merchant onboarding and made enhancement using AI features to enable instant installation of POS terminal, which led to increase in annual installation rate
• Led the development of a new all in one payment acceptance application for all POS merchant needs
• Collaborated with cross-functional team leads to ensure product solutions are properly scoped and delivered
• Launched bundled current account & POS terminal offerings leading to increase in monthly new installations rate
• Developed comprehensive product business strategies to drive growth and market penetration
• Leveraged scrum process in Agile Methodology for product development with 2 week sprint by managing a tech team of 8 members
• Led User Acceptance Testing (UAT) initiatives for product/feature launches
• Product Enhancement
• Launched cross-sell and rewards program features in merchant app
• Increased VAS - BNPL revenue through product enhancement and sales activation initiatives
• Tracked & analysed application and service related KPIs including AI-driven metrics to improve product efficiency
• Implemented intuitive product dashboards & data visualizations, enabling stakeholders to gain actionable insights, resulting in a increase in user engagement and decision-making efficiency across cross-functional teams
• Executed rigorous A/B testing methodologies to optimize product features and user experiences
• Established and optimized a robust product customer feedback loop, driving continuous improvement and iteration through systematic collection, analysis, and implementation of user feedback
• Collaborated with marketing team and UX/UI designers to streamline product interfaces ensuring user-friendly merchant journey
• Product Marketing
• Developed and executed comprehensive Go-To-Market (GTM) strategies for new product/feature launches
• Initiated post-launch product marketing campaigns

Apr 2022 – Aug 2022 · 4 mos

• Created and implemented various B2B and B2C marketing strategies for Chief Marketing Office projects
• Analyzed large dataset to establish best product market fits for different customer segments to maximize ROI for a steel manufacturer
• Led a team of multiple designers as a product manager in designing a user journey map for customers of a financial app, followed by the creation of UX wireframes and UI designs

Jul 2021 – Mar 2022 · 8 mos

• Modified lead conversion process and proposal pitch template to increase conversion from non-referenced opportunities
• Contributed to the team in various business development initiatives such as creation of pitch document, industry notes, scope of work
• Reimagined hiring process and revamped Employee Value Propositions (EVP) to attract and retain better talent for a B2B company
• Developed brand strategy for mid-market enterprises by analyzing brand positioning, product-market fit, brand architecture, value proposition, customer definition and brand promise

Sep 2020 – Oct 2020 · 1 mo

• Analysed the Techgig website using Google Analytics to study acquisition, audience and behavioural data
• Identified large scale partners and events where TechGig can participate for visibility & lead generation
• Executed competitors analysis to do Search Engine Optimization for increasing website traffic by ~30%

Apr 2020 – Jul 2020 · 3 mos

• Developed industry specific frameworks to identify the digital transformation stage of a company for the BFSI Industry and the Healthcare & Pharmaceutical Industry and mapped 294 TCL customers onto the frameworks
• Recommended marketing tactics for the Customer Success Team to increase the customer retention by ~20%
• Created a segmented messaging strategy for accounts belonging to specific stages of the digital maturity curve