Ankur Agarwal

Business Development Executive

Delhi, India8 yrs 9 mos experience

Key Highlights

  • Unlocking FMCG x WhatsApp partnerships.
  • Driving sales at Mondelēz International.
  • Consistently delivering top-tier performance.
Stackforce AI infers this person is a Marketing and Growth Leader in the FMCG and FinTech sectors.

Contact

Skills

Core Skills

E-commerceBusiness PlanningGrowth MarketingBrand ManagementTrade MarketingMarketing ActivationKey Account Acquisition & RetentionRetail Category Management

Other Skills

Customer MarketingCategory ManagementSalesFast-Moving Consumer Goods (FMCG)Go-to-market StrategyMarketingElectronicsManagerial FinanceDigital ElectronicsRequirements AnalysisMicrosoft OfficeMicrosoft ExcelMicrosoft PowerPointCore JavaXML

About

Marketing and Growth Leader currently at Meta, with a proven track record of driving business impact across FMCG, FinTech, and Big Tech.With an MBA from FMS Delhi and a foundation in technology, I bring a unique blend of analytical rigor and creative problem-solving to the table. My career highlights include: •Unlocking FMCG x WhatsApp partnerships by enabling FMCG companies to leverage WhatsApp for building sales solutions •Leading marketing and user growth initiatives at Paytm •Driving sales and managing National Key Accounts at Mondelēz International (Awarded Best Urban ASM in 2020 and Best Summer Intern in 2017) •Consistently delivering top-tier performance, from scoring in the 99.5th percentile in CAT to being consistently a top performer at Mondelez I specialize in brand management, product marketing, user growth, and strategic sales. I am passionate about leveraging technology and data to create compelling consumer experiences

Experience

8 yrs 9 mos
Total Experience
1 yr 11 mos
Average Tenure
1 yr 1 mo
Current Experience

Meta

Enterprise Sales Specialist - WhatsApp

May 2025Present · 1 yr 1 mo · Mumbai · On-site

  • Leading CPG partnerships at WhatsApp for Business

Dabur india limited

Business Head - E-commerce (Amazon, Nykaa, Myntra, Purplle)

Jan 2025May 2025 · 4 mos · Delhi, India · On-site

  • 1) Spearheaded e-commerce portfolio across major platforms (Amazon, Nykaa, Myntra, Purplle)
  • 2) Owned the end-to-end P&L and Joint Business Planning (JBP) for 6 diverse categories, including Food & Beverage, Healthcare, Skincare, and Personal Care.
  • 3) Led a high-performing team of 3 Key Account Managers (KAMs), orchestrating cross-functional collaboration across performance marketing, supply chain, and brand teams to optimize pricing, visibility, and content
Key Account Acquisition & RetentionE-CommerceBusiness Planning

Paytm

General Manager Marketing

Aug 2023Jan 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India

Customer MarketingGrowth MarketingBrand Management

Mondelēz international

5 roles

Manager( CP&A)- MT & eCom

Nov 2022Jul 2023 · 8 mos

  • 1) Led trade marketing strategy across Modern Trade, E-commerce, and AFH channels for Mondelez, driving market share gains and channel margin growth across all categories.
  • 2) Designed and launched a Power BI dashboard to track real-time performance metrics for MT and e-commerce, enabling data-driven investment decisions and off-take analysis.
  • 3) Planned and executed the FY-23 Promotion & Activation Calendar across all Omni-channel accounts, driving 50%+ growth in standalone MT stores.
  • 4) Devised channel merchandising strategy to improve in-store visibility and shopper conversion, directly contributing to sustained market share gains across key categories.
Marketing ActivationTrade MarketingCategory Management

National Key Account Manager

Promoted

Apr 2021Oct 2022 · 1 yr 6 mos

  • Owned end-to-end P&L for More Retail (ABRL) and Cash & Carry channel, managing an annual Net Revenue of ₹400 Cr+
  • 1) Planned and executed 360° media activations across in-store and digital touchpoints (app & website) for the channel partner, driving visibility and offtake growth
  • 2) Formulated and executed the Joint Business Plan (JBP) with ABRL for FY-22, aligning mutual growth targets across categories and channels
  • 3) Collaborated with Brand Teams to co-create and deploy in-store activations and brand initiatives, ensuring seamless execution at scale
  • 4) Built strong cross-functional partnerships across Finance, Customer Marketing, and Supply Chain to streamline operations and drive execution efficiency at scale
  • 5) Led and closed Terms of Trade (TOT) margin negotiations with all B2B customers in 2021, delivering a measurable improvement in overall channel profitability
  • 6) Managed e-commerce B2B partnerships across BigBasket B2B, Amazon B2B, and Jio B2B, while driving Omni-channel growth through Flipkart Wholesale
Key Account Acquisition & RetentionRetail Category Management

Area Sales Manager - General Trade

May 2019Mar 2021 · 1 yr 10 mos

  • 1) Managed a INR 120Cr multi-category FMCG portfolio (Chocolates, HFD, Biscuits, Candy & Powdered Beverages) across 15 districts of UP
  • 2)Led a 100+ member field sales team (6 SEs, 17 TSIs, 80+ Salesmen) across 35 distributor partners
  • Achievements-
  • 1) Awarded Best Urban ASM (2020) for exceeding Annual Contract Value and all distribution & expansion KPIs
  • 2) Delivered highest growth in Non-Chocolate categories across multiple quarters in FY19-20
  • 3) Designed and rolled out a new Rural Route-to-Market (RTM) model, significantly expanding Numeric Distribution (ND) across the portfolio

Management Trainee

May 2018Apr 2019 · 11 mos

  • Worked as a part of the Chocolate Marketing Team to drive the planning and execution of a BTL Campaign for Chocolates across 2 states of India to increase the awareness of the category in Low TV Penetration Villages.

Marketing Intern

Apr 2017May 2017 · 1 mo · Mumbai Area, India

  • Designed and implemented a BTL activity for Bournvita to increase the penetration of the product. The campaign impacted 20L+ Haha across 7 states PAN India.
  • Awarded Best Summer Intern across 25+ S&M Interns from across B-Schools

Aashman foundation

Corporate Relations Intern

Dec 2016Dec 2017 · 1 yr · New Delhi Area, India

  • Responsible for sponsorships for several on ground initiatives of the foundation

Infosys limited

Systems Engineer

Jun 2014May 2016 · 1 yr 11 mos · Pune Area, India

  • Joined in June 2014 as Systems Engineer Trainee and undertook the coveted training programme of Infosys and stood the Top Performer in it.
  • Joined the production in October 2014 and since then have been working for my client, a leading telecom firm in UK, Developing there order journeys using languages like XML, Java.
  • Over the time I have undertaken several courses on Java and other core topics.

Cetpa infotech pvt. ltd

Summer Intern

May 2013Jul 2013 · 2 mos · Noida Area, India

  • Mentor: Mr. K.C.Bharti
  • PROJECT: Done study in various devices used in Railways
  • Familiar with the systems used in Fail Safe Electronic Flasher Device
  • Trained in Embedded System (Using 8051; Trained in Advanced Java from NIIT,Lucknow; Literature study on Adaptive Filters

Research design and standard organisation

Intern

May 2013Jul 2013 · 2 mos · Lucknow Area, India

  • Worked as a Intern at RDSO,a rail manufacturing company, and studies the various electronic devices used in the functioning of Indian Railways.

Rites ltd

Intern

Dec 2012Jan 2013 · 1 mo · Lucknow Area, India

  • Mentor:Mr. Bhagwati Prasad
  • PROJECT:Done study of communication systems used in railways
  • Research Designs and Standards Organization

Hcl infosystems limited

Intern

May 2012Jul 2012 · 2 mos · Noida Area, India

  • Mentor: Mr. AkhileshSrivastava
  • PROJECT:Done study on Resource Allocation software

Education

Faculty of Management Studies - University of Delhi

Master of Business Administration (MBA) — Marketing

Jan 2016Jan 2018

Jaypee Institute of Information Technology

B.Tech — Electronics and Comminucation Engineering

Jan 2010Jan 2014

City Montessori School

12th — Science

Jan 2009Jan 2010

City Montessori School

ICSE

Jan 2008Present

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