Apr 2022 – Dec 2024 · 2 yrs 8 mos

Jun 2017 – Jun 2022 · 5 yrs

Apr 2015 – Jun 2017 · 2 yrs 2 mos · New Delhi Area, India

• Take charge, plan, implement & manage digital marketing strategies to increase traffic and transactions.
• Responsible for driving sales, App promotion & installs, video promotion, brand visibility & customer acquisition.
• Manage budgets effectively.
• New customer acquisition and retention.
• Tracking and monitoring of key internet marketing metrics i.e., bounce rate, click-through rates, conversion rate, CPA, CPC, landing page analysis, Multi-Channel funnels etc.
• Customer loyalty and repeat buying program initiatives.
• Web Analytics, usability analysis and optimization.

Apr 2014 – Apr 2015 · 1 yr · Gurgaon, India

• Being the first point contact for our premium partner agencies, I was responsible for the following
• Develop strategic Adwords account plans for the partners with an eye towards identifying creative and revenue generating initiatives.
• Keeping a track of all the partners advertisers and helping them optimise and find out opportunities to
• increase revenue , reduce churn and lapse and aid in advertising acquisition
• Train the Account Management teams across the partners on all existing products and all the new products and betas that will be rolled out.
• Define and drive implementation of performance improvement initiatives for specific partners based on detailed understanding of the partners’ business and available Google tools.
• Manage trusted relationship with partners and develop a thorough understanding of partners’ business challenges.

Apr 2012 – Mar 2014 · 1 yr 11 mos · Gurgaon, India

• Manage SEM / Display Marketing for Jabong across Google, Yahoo & other display partners.
• Strategizing high ROI driven campaigns using different targeting methods.
• Exploring new display inventories.
• Generating and interpreting Google Analytics to fine tune marketing campaigns.
• Managing third party tools like Adobe AdLens / Efficinet Frontier & DFA

Mar 2011 – Mar 2012 · 1 yr

• Manage Online Marketing Team for SEM/SEO/SMO

Oct 2009 – Feb 2011 · 1 yr 4 mos

• Being part of Google's only Jumpstart service in India in partnership with vCustomer introducing Google AdWords to B2B and B2C businesses in India, my responsibilities included.
• Developing search marketing campaigns for advertisers from various industries
• Working along with a team of 50+ sales representatives and Google AdWords Professionals,
• Individually managing a team of 10+ sales representatives.
• Managing live accounts in Adwords MCC (hundreds in number, with full ownership).
• Direct interaction with clients through phone & e-mails. Making customized campaigns for them based on their requirements and priorities.
• Monitoring the performance of multiple campaigns on a daily basis and reporting to the clients
• Recommending strategies and suggestions on improving clients’ campaign performance including optimization.
• Mentoring the sales team and updating them on various AdWords and Online Marketing Policies Refilling and upselling Clients' Adwords Accounts based on the account performance.
• Educating clients to use AdWords effectively for their respective business advertisement requirements.
• Handling escalations of clients for their Adwords accounts in order to help them
• Solve any query regarding their accounts through calls / emails.

Jun 2008 – Oct 2009 · 1 yr 4 mos

• Handled PPC campaign creation, account optimization. Worked on AdWords, MSN AdCenter, Yahoo Search, Google Analytics and worked on campaign performance reports.
• Adwords Campaign Management
• Ad Copy Writing
• Ad Scheduling
• Keyword Research
• Bid Optimization
• Ad Copy Writing
• Analytical Reporting (Performance Tracking)
• MSN(Microsoft Ad center)
• Yahoo Search Marketing
• Create Performance reports
• Client Servicing
• Direct interaction with our offshore clients
• Provided training to new team members