Ankur Verma — Business Development Manager

🚀 Harnessing the Power of Data for Business Growth I'm a data-driven professional with over 9 years of experience across diverse industries—ranging from aviation, edtech, and mobility services to adtech and fintech. Over the past 7+ years, I have specialized in MarTech, leveraging data-driven insights to optimize campaign performance, enhance customer engagement, and drive strategic growth. In my current role as a Data & Insights Manager at MoneyGram International, I have led initiatives that have significantly improved data processing efficiency and campaign effectiveness through advanced analytics and predictive modeling. My passion lies in transforming complex data into actionable insights that empower business leaders to make informed decisions. Previously, at Yoptima Media Solutions and Savetur Digital, I spearheaded the development of automated insights platforms and strategic market initiatives that enhanced client engagement and boosted revenue growth. My experience has honed my ability to combine data analytics with strategic planning to drive meaningful business impact. Beyond my professional endeavors, my academic foundation from IIT (BHU), Varanasi, and IIM Calcutta has provided me with strong analytical and leadership skills. I thrive in dynamic environments where collaboration, innovation, and data-driven decision-making are key to success. Excited to connect with like-minded professionals and explore opportunities to drive data-centric growth and innovation. Let’s connect and exchange ideas! Expertise: Data Analytics, Business Intelligence, CRM Strategy, Lifecycle Marketing, AI & Predictive Modeling, Propensity Scoring, Seasonality Forecasting, Funnel Optimization, A/B Testing, Growth Strategy, SQL, Python, DAG Design, Apache Airflow, Agent Development using Gemini, Data Automation, Dashboarding, Looker, Tableau, Supermetrics, Data Pipelines, Marketing Attribution, Cross-Functional Collaboration, Stakeholder Management, Martech, Fintech, Performance Marketing, Global Market Strategy, Reporting Automation, Customer Segmentation, Experimentation Frameworks, Product Analytics, Scalable Insights.

Stackforce AI infers this person is a data-driven professional specializing in Fintech and MarTech industries.

Location: Bengaluru, Karnataka, India

Experience: 10 yrs

Skills

Data Analytics
Business Intelligence
Marketing Strategy
Market Strategy

Career Highlights

Over 9 years of diverse industry experience.
Expert in data-driven marketing strategies.
Proven track record in optimizing campaign performance.

Work Experience

MoneyGram International

Data & Insights Manager (4 yrs 6 mos)

YOptima

Senior Decision Scientist (3 yrs 11 mos)

TYGR APP

Market Strategist (5 mos)

Ola (ANI Technologies Pvt. Ltd)

Intern (2 mos)

Optiontown

Business Analyst (1 yr 2 mos)

Tata Motors Ltd, Pune

Intern (1 mo)

D.L.W. ,Varanasi

Intern (2 mos)

Education

PGDM at Indian Institute of Management, Calcutta

Bachelor of Technology (B.Tech.) at Indian Institute of Technology (Banaras Hindu University), Varanasi

High School at St John's School Marhauli Varanasi

Ankur Verma

Business Development Manager

Bengaluru, Karnataka, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 9 years of diverse industry experience.
Expert in data-driven marketing strategies.
Proven track record in optimizing campaign performance.

Stackforce AI infers this person is a data-driven professional specializing in Fintech and MarTech industries.

Contact

Skills

Core Skills

Data AnalyticsBusiness IntelligenceMarketing StrategyMarket Strategy

Other Skills

A/B TestingAI ProductivityAI strategyAdvertisingAmazon Web Services (AWS)AnalyticsArtificial Intelligence (AI)Brand LoyaltyBrand PerformanceBusiness AnalysisBusiness DevelopmentBusiness Intelligence (BI)Business PlanningBusiness ResearchBusiness Strategy

About

Experience

10 yrs

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 6 mos

Current Experience

Moneygram international

Data & Insights Manager

Dec 2021 – Present · 4 yrs 6 mos · Karnataka, India · Remote

Led cross-functional collaboration with the Super metrics team to establish an efficient data pipeline, streamlining data extraction, transformation, and loading processes, leading to a 70% reduction in data processing time.
Drove user growth and improved retention by 10% by optimizing acquisition funnels through advanced segmentation, A/B testing, and full-funnel experimentation, leveraging robust data insights and multi
touch attribution.
Spearheaded CRM and performance marketing campaigns across search, email, SMS, push, and in-app messaging, delivering personalized journeys that led to a 12% increase in conversions.
Collaborated with agency to develop media mix model, ensuring strategic alignment & optimized resource allocation.
Spearheaded the automation of the marketing dashboard, reducing reporting lag by 30%, This acceleration in data availability led to quicker decision-making, positively impacting the campaign adjustments
Introduced a Propensity Model to refine data segmentation based on region and income. This precision targeting resulted in 2% improvement in engagement and conversion rates among specific demographics in multiple markets
Pioneered the implementation of a predictive analytical algorithm, resulting in better estimations of seasonal surges. Optimizing the resource allocation and boosting campaign performance by 12% over previous year.
Strategically revamped the mail campaign receivers’ pool, reducing the Customer Acquisition Cost (CAC) by 8.3% compared to the previous campaign. This targeted approach maximized ROI & contributed to significant cost savings
Stakeholder Communication: Regularly presented analytical findings by Utilizing advanced data visualization and storytelling to senior management, driving strategic decisions and aligning business objectives with data insights.

Data QualityMarket AnalysisFinTechGoogle Cloud Platform (GCP)Strategic ConsultingWorkload Prioritization+48

Yoptima

Senior Decision Scientist

Dec 2017 – Nov 2021 · 3 yrs 11 mos · Bengaluru Area, India · On-site

Data Analysis & Product Management
Implemented success metrics, yielding 7% operational improvement in planning, goal achievement, & strategic initiatives. Enhanced reporting for more effective measurement of success in critical internal endeavours.
Elevated client engagement with regular face-to-face meetings & strategic consulting, achieving a 10% improvement in digital marketing goal alignment and satisfaction.
Led the end-to-end development of DeepVu, internal insights generation engine, shaping it from reporting tool to a dynamic automated insights generation platform. Achieved 35% enhancement in impactful insights delivery
Campaign Management
Designed and implemented audience segmentation strategies leveraging behavioral and demographic data, enhancing campaign engagement and ROI across multiple projects.
Streamlined and automated multichannel campaign execution, achieving significant reductions in operational costs and improving efficiency in campaign delivery timelines.
Led A/B testing initiatives for creative content and messaging, consistently identifying high-performing strategies that drove increased conversion rates and customer engagement.

Data QualityMarket AnalysisGoogle AdwordsGoogle Cloud Platform (GCP)Strategic ConsultingDigital Marketing+55

Tygr app

Market Strategist

May 2017 – Oct 2017 · 5 mos · Kolkata Area, India

Developed and executed strategic roadmaps, allocated budgets, and orchestrated successful launch strategies for multiple city initiatives. Oversaw management of PR agencies, resulting in a 9% increase in overall project impact.
Defined use cases, crafted mock-ups for Outstation & Delivery services, yielding 12% improvement in project clarity.
Improved app flow by analysing user funnel data for enhanced customer experience, improving satisfaction by 3%.

Market AnalysisForecastingGo-to-Market StrategyPresentationsCreative Problem SolvingCompetitive Analysis+8

Ola (ani technologies pvt. ltd)

Intern

Apr 2016 – Jun 2016 · 2 mos · bangalore

Vehicle Quality Assurance
Analysed prime ride data, optimizing distribution with new centres and frequencies, resulting in 15% efficiency boost.
Led reactivation of 30K vehicles, identified process bottlenecks, achieving 3% improvement in operational efficiency.
Led 11-member field team; Facilitated IVR system for targeted lead generation, achieving 15% productivity increase.

ForecastingComputer ScienceCritical ThinkingProblem Solving

Optiontown

Business Analyst

May 2013 – Jul 2014 · 1 yr 2 mos · New Delhi Area, India

Revenue Management
Augmented revenue generation by 5% by decreasing customer rejection ratio and optimizing product allocation
Increased sales by 18% by implementing new idea and algorithm after analysing conversion rates of multiple products
Contributed to development of Flight Pass Option, by actively engaging in data design & algorithmic implementation.
Reduced by 23% count of promotion e-mails sent and calls made by devising method for improved future sales

ForecastingCreative Problem SolvingComputer ScienceProblem Solving

Tata motors ltd, pune

Intern

May 2012 – Jun 2012 · 1 mo

Vehicle Quality Assurance
Analyzed & identified defects in “ warranty failed power steering pump” by examining 12 defective pumps
Reduced the percentage defect by 80% by suggesting corrective methods during manufacturing of the pump