Aug 2016 – Jan 2021 · 4 yrs 5 mos · Seattle, Washington

• Assist in store operations and ensure the successful delivery of the lululemon athletica culture, philosophy, values, and vision of raising the overall level of health in our communities.
• Strategic planning in collaboration with Senior Team to develop and implement market strategies ensuring the maintenance of brand authenticity while hitting KPI’s driving towards YoY growth.
• Launched brick-and-mortar making over one million in sales in first year by collaborating with corporate leadership in the development of our market plan which included event planning and grassroots marketing.
• Develop, maintain standardized procedures to support the evolving in-store functions and flow.
• Directly supervise and mentor Educators (employees) by providing feedback and training opportunities that align with their goals and growth.
• Planning and plan implementation in collaboration with Store Manager for influencer program which included relationship development, maintenance and oversight that influencers stay true/authentic to brand.
• Assumed the team sales manager role which included relationship building, planning, support at team events and community engagements (truck shows, pop-up shops, meetings, auctions, and events).

Jun 2014 – Sep 2015 · 1 yr 3 mos · Greater Seattle Area

• Analyze data and market surveys to plan and implement market strategy. [PROJECT MANAGEMENT]
• Conduct and deliver postmortems from sales and team events to develop opportunities and maximize market saturation.
• Cross collaboration between departments to support market plan and KPIs.
• Coordinate with corporate leadership and local brand distributors to implement plan execution.
• Provided weekly feedback on sales in market areas to track growth/decline and iterate, if need be, to achieve KPI’s.

Apr 2014 – Jan 2015 · 9 mos · Nationwide

• Develop and implement go-to market strategies
• Use data analysis, market testing, and design elements to launch new products into market. Including strategic planning and building KPIs to track growth.
• Coordinate experiential programs & brand activation for brands across the U.S for clients such as: American Express, Lowes, Jim Beam Inc., Nokia, Edge Shave Gel, SC Johnson (Windex, Pledge Fabric Sweeper, Glade, Skintimate), Kimberly-Clark, Kraft, Walmart, E & J Gallo Winery (Barefoot, The Naked Grape, Redwood Creed), Maxwell House, Lenovo, CeraVe, HSCB, Philips SlimStyle.
• Conduct research in market to develop ideas on strategy and implementation – using a variety of reports to help develop key areas to expand brands.
• Coordinate specialty brand activation through interviewing, hiring, staffing, scheduling, and training FMR's. Assist associate area manager in activations across the U.S. to include development, event execution and program completion.

Oct 2013 – Mar 2014 · 5 mos · Seattle, WA

• Establish and maintain processes for managing scope during the project lifecycle, setting quality and performance standards and assessing risks
• Structure and manage integrated, multitrack performance databases for digital, print, social, broadcast, and experiential projects
• Develop and maintain partnerships with third-party resources, including vendors and researchers
• Assign and monitor resources to ensure project efficiency and maximize deliverables
• Report project outcomes and/or risks to the appropriate management channels and escalate issues, as necessary, according to project work plan
• Build and develop the project team to ensure maximum performance, by providing purpose, direction, and motivation
• Lead projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and implementation plans, including risk mitigation
• Coordinate internal and external resources to ensure that projects adhere to scope, schedule, and budget
• Analyze project status and, when necessary, revise the scope, schedule, or budget to ensure that project requirements can be met
• Establish and maintain relationships with relevant client stakeholders, providing day-to-day contact on project status and changes

Mar 2013 – Aug 2013 · 5 mos · Seattle, WA

• Hire, train, and manage staff at events for the city launch of Jacob’s Ghost (Jim Beam)
• Select accounts, sell in, schedule and execute events
• Responsible for recap, photos, event logistics, hitting sell goal, pay roll, and budget
• Set up all events, choose event launch venues, pre-call and post follow up with venue managers and owners
• Troubleshoot, problem solve and act as a liaison between venue owners and Beam Global
• Develop marketing plan by implementing strategic and project ideas.
• Maintain strict contact with client and advertising agency.

Jan 2012 – Jan 2013 · 1 yr

• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.

Jan 2012 – Jan 2012 · 0 mo

Jan 2010 – Jan 2014 · 4 yrs · Greater Seattle Area

• Assists the marketing department with administrative tasks.
• Manages and maintains marketing databases and customer relationship management (CRM) software.
• Assists in creating marketing content, including blog posts, social media posts, newsletters, and promotional materials.
• Works with graphic designers and content strategists to create engaging visuals and copy.
• Monitors and manages social media accounts, including posting content and engaging with followers.
• Studies website and social media metrics and writes analytics reports.
• Conducts market research and competitive intelligence.
• Helps plan and execute marketing campaigns, including newsletters, digital ads, events, and sales.
• Collaborates with other departments as needed.

Jan 2010 – Jan 2014 · 4 yrs · Seattle, WA; Portland, OR

• Responsible for recruitment, and coordinating employment
• Train/evaluate/mentor/motive team
• Handle confrontation in professional manner and negotiate solutions to day to day issues
• Utilize components and consumer engagement tactics; adjusting to best fit the event
• Manage all event logistics-including site visit, set up, branding and execution strategy
• Process team timesheets/schedules and reports including submitting recaps and reports
• Effectively manager event partners and on-site contacts
• Locate and find new event opportunities for future events
• Find solutions and strategize to achieve client goals and client vision
• Maintain storage including program materials and condition of event materials

Jan 2006 – Dec 2013 · 7 yrs 11 mos · Seattle, WA; Portland, OR

• Aide in taking photographs
• Set up and tear down of event footprints
• Line control, crowd control, ticket distribution and VIP red carpet consumer control
• Promote logo and brand through surveys, red carpet photos, assist manager in setting up private meet and greet with artists such as LMFAO
• Engagement of consumers, trouble shooting consumer issues
• Responsible for sign in of team members, check in with mall manager and conducted event. Required to fill out paperwork, and sending in time sheets to encore manager day after event.
• Distribute swag after competitions; discuss and get consumers excited about products
• Promotional modeling for multiple brands including Pyramid, Pearl Vodka, Malibu Rum, Captain Morgan, Crown Royle and Jose Cuervo. Helped set up at liquor stores. Engaged consumers with brand knowledge. Set up computer, back drop and printer or other promotional inventory. Main job is to be professional and friendly. Taking photographs of consumer with products.
• Events include festivals in which we sample beer, drinks or other types of products. Poured from tap, tapped kegs, set up and tear down event. Engage and encourage consumers to taste or try brands.