Jan 2024 – Feb 2026 · 2 yrs 1 mo · Dublin, Irland · Hybrid

• Leading and coaching a hybrid team of Account Executives and Account Directors across DACH, responsible for both new business and renewals. Driving revenue growth and operational excellence while fostering a culture of psychological safety and high engagement. Recognized with LinkedIn’s EMEA Talent Award (2025) for leadership in talent acquisition, contributing to scalable and effective hiring practices. Actively engaged in Find Your IN recruiting events in Dublin, Berlin, and London, supporting LinkedIn’s employer brand and talent pipeline. Trusted partner to cross-functional teams, driving initiatives such as the Account Director Collective, while ensuring strategic pipeline growth.

Apr 2022 – Jan 2024 · 1 yr 9 mos

• Led and developed two teams of Senior Account Managers, managing over €XXXM in quarterly advertising budgets. Designed and executed sales strategies that delivered double-digit YoY growth, with a focus on upselling and product adoption. Served as project lead for YouTube upsell initiatives across Central Europe, setting strategic direction and collaborating cross-functionally to drive execution. Guided teams through organizational change, maintaining high performance and resilience in a dynamic environment.

Dec 2018 – Jun 2022 · 3 yrs 6 mos

• Managed and coached a team of 14 Junior Account Strategists, building skills, confidence, and long-term career development. Set the vision and strategic direction for the SMB program, consistently driving growth and delivering an average of 127% to target. Focused on building scalable processes, cross-market collaboration, and a strong performance culture, while fostering an inclusive and supportive team environment.

Nov 2016 – Dec 2018 · 2 yrs 1 mo

• Performance marketing expert focusing on Display advertising for large and advanced customers across Central (DE, AT, CH) and Eastern Europe. Driving commercialization and activation across the region while linking Sales with Product teams in order to build and improve Google Display ad products and contributing to the overall product commercialization strategy. Very strong focus on internal as well as external relationship building and management across all levels and continuously contributing to Google's recruiting, hiring and training activities.

Jan 2016 – Nov 2016 · 10 mos

• Driving commercialisation and product development for Google Search advertising in Europe, the Middle East and Africa for Audience products (retargeting, customer match, etc.). Linking sales teams with product teams to build and improve Google ad products and contributing to the overall product commercialisation strategy. Closely and pro-actively collaborating with the Sales Teams and pushing product activation across EMEA as well as driving Search Audience betas. Training and educating Sales as well as external customers and organising seasonality events.

Jan 2013 – Dec 2015 · 2 yrs 11 mos

• Strategic management of German key accounts (LCS) in retail, managing 9-digit+ annual media & advertising budgets while maintaining double-digit YoY growth. Focusing on solution selling leading to integration of online advertising across multiple platforms, channels, and markets. Co-leading EMEA Google Shopping activation strategy, training external customers on Google Shopping and linking Shopping Product teams with Sales teams (20% project). Strongly contributing to Google's recruiting, hiring and training of sales staff. Onboarding new Account Managers and leading optimisation efforts for the region.

Aug 2021 – Dec 2023 · 2 yrs 4 mos · Remote

• Responsible for shaping and executing Motherletter’s promotional and growth strategy, aligning business goals with the editorial vision. Identified new revenue opportunities, co-led event management, and built partnerships to expand reach and strengthen the brand’s presence.

Jan 2012 – Dec 2012 · 11 mos · Berlin und Umgebung, Deutschland

• Responsible for local and international market- and trend research, brand- and competition analyses. Conducted advertising effectiveness research and worked on acquisition of new partners. Strong focus on database and website maintenance in order to optimize affiliate marketing performance on partner blogs and online magazines.

Nov 2009 – Oct 2010 · 11 mos · Dortmund und Umgebung, Deutschland

Aug 2009 – Nov 2009 · 3 mos · Dortmund

Aug 2008 – Sep 2008 · 1 mo · Dortmund und Umgebung, Deutschland