Anshika Yadav

Business Development Executive

Bengaluru, Karnataka, India3 yrs 4 mos experience

Key Highlights

Expert in brand strategy and marketing for FoodTech.
Proven track record in executing integrated marketing campaigns.
Strong analytical skills with a focus on digital marketing.

Stackforce AI infers this person is a Brand Marketing Specialist in the FoodTech and Healthcare sectors.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyDigital Marketing

Other Skills

Brand MarketingConsumer InsightsIntegrated MarketingBrand PositioningGo-to-Market StrategiesIntegrated Marketing CampaignsContent PartnershipsProblem SolvingAnalytical SkillsOff-Page SEOSocial Media StrategiesSEO OptimizationSocial Media MarketingProject ImplementationMarket Planning

About

I currently serve as an Assistant Manager in Brands & Marketing at ITC Limited. I lead brand strategy and marketing for ITC’s FoodTech portfolio, including ITC Master Chef Creations and Aashirvaad Soul Creations, ITC Sunfeast Baked Creations & SANSHO By ITC Master Chef Creations, driving growth through brand positioning, go-to-market strategies, and integrated marketing campaigns. My core competencies include leveraging consumer insights, digital marketing, and creative execution to enhance brand awareness and engagement. At ITC, I contribute to the organization’s legacy through collaborative efforts that blend strategy, creativity, and execution to shape the future of FoodTech in India. I aim to deliver impactful marketing solutions that resonate with consumers and align with the company’s innovative values, while fostering collective growth and success within the team.

Experience

3 yrs 4 mos

Total Experience

2 yrs 1 mo

Average Tenure

1 yr 4 mos

Current Experience

Itc limited

Assistant Manager - Brands & Marketing

Jan 2025 – Present · 1 yr 4 mos · Bangalore Urban, Karnataka, India · On-site

Assistant Manager – Brands & Marketing
ITC Ltd. | Foods – Fresh Food Division |
Leading brand strategy & marketing for ITC’s cloud kitchen brands—ITC Master Chef Creations, Aashirvaad Soul Creations, Sunfeast Baked Creations, and Sansho
Developing brand positioning & go-to-market strategies to drive growth.
Executing integrated marketing campaigns to enhance awareness & engagement.
Leveraging consumer insights & digital marketing for brand-building & business impact.
Blending strategy, creativity, and execution to contribute to ITC’s legacy of excellence while shaping the future of FoodTech in India.

Brand MarketingMarketing StrategyConsumer InsightsDigital MarketingIntegrated MarketingBrand Management

Jg hosiery pvt. ltd.- lifestyle retail division

Assistant Brand Manager

Jan 2023 – Feb 2025 · 2 yrs 1 mo · Bangalore · On-site

Content PartnershipsProblem SolvingBrand Management

Branding pioneers

Digital Marketing Executive

Jan 2020 – Dec 2021 · 1 yr 11 mos · Gurugram, Haryana, India · Remote

Worked for Healthcare Clients like Hospitals, Dialysis chains & Individual Practitioners by analysing, strategising and implementing SEO optimization techniques for better ranking and visibility of the website. Other segments included Facebook & Instagram ADs, GMB optimization, Social Media strategies, planning interesting live sessions with collaborators like healthcare NGOs, hospitals and doctors.

Analytical SkillsOff-Page SEOSocial Media StrategiesDigital Marketing