Dec 2023 – Dec 2024 · 1 yr · Gurugram, Haryana, India · Hybrid

Jul 2021 – Nov 2023 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

Nov 2020 – Jul 2021 · 8 mos · Delhi, India · Hybrid

• In November 2020, I joined idYAY creations with the purpose of establishing the company's presence in the market. It was the agency who re-open amidst the pandemic. During my tenure, I have worked with esteemed clients such as Times of India (website work - Shot of Hope, branding and marketing campaign - Master Class Series), Radisson Blu Resort & Spa Alibaug (social media content, marketing campaign) and Hamsa (branding campaigns and website maintenance).
• Achievements.
• Creating a successful series of contests on Instagram using the hashtags #WAHMahaPerformer, #WAHTal, #WAHShakeIt, #WAHBaarish, #WAHBharat, & #WAHBolo, in collaboration with Influencers Ali quli mirza, Mohini Dey, Kishor Das, Gaurav Medatwal, Hargun Kour, and Sanjana Sharma, has been successful in enhancing brand presence and business growth.
• Created and delivered campaigns in line with targeted marketing strategy, ensuring first-class quality standards across all platforms.
• Managed customer communications across social media channels, maintaining professional brand style and voice.
• Collaborated effectively with marketing teams to deliver robust marketing strategy across various projects.

Sep 2019 – Oct 2020 · 1 yr 1 mo · Noida Area, India · On-site

• Joined Agnisys Inc. in September 2019 to assist them with branding, data stewardship, managing their DVCon events, and expanding their client base.
• Responsibilities:
• Managed a team of 3 full-time marketing associates.
• Improved the on-page SEO performance resulting in a page speed improvement of 50% and improvement in monthly organic track of 22%.
• Managing Marketing Automation Tools like Hatchbuck, Social OOMPH, Hootsuite etc.
• Signing Contract & Managing International DVCon, CDNLive Conferences, webinars etc.
• Planned and implemented integrated search, display and video campaigns on platforms.
• Monitored campaigns to enforce adherence with agreed timeframes, budgets and requirements.
• Attended industry events to build partnerships with influencers and industry leaders.
• Took ownership of new client acquisition via digital marketing channels, devising strategies and managing marketing plan delivery.
• Achievements:
• Agnisys technologies represent: Showcasing Agnisys Technologies & tools in DVCon Benglore, China, & San Jose. Gather users query & requirements.
• Business generated: The company received 1.7 CR. in revenue from the onboarding of the client for Google or Wave Semi.

Jul 2017 – Jul 2019 · 2 yrs · Delhi, India · On-site

• In July 2017, I joined the Dignitary Group with the purpose of managing their client work and launching their two major projects.
• Responsibilities:
• My responsibilities included strategizing, developing, and managing paid digital marketing campaigns across AdWords, Instagram, Facebook, and LinkedIn. Furthermore, I worked closely with clients to understand their product positioning, incorporating it into ad copy, leading to a client satisfaction rate of 99%.
• Project Manager:
• Additionally, I am working as the Project Marketing Head of Serendipitie Lifestyle Pvt. Ltd. – a subsidiary company of the Dignitary Group. In this role, I am managing all of the marketing and sales requirements, and supervising the IMRudra – The Life Coach Project. This includes helping the team with branding, social media, and email communication. I am also organizing webinars and events every month, and generating more than 1,000 leads every month through ad campaigns.

Dec 2016 – Jun 2017 · 6 mos · Delhi, India · On-site

• As Project Intern at HCL, I will be responsible for creating and managing the company's website and social media presence, including content creation, digital advertising, SEO optimization, monitoring website performance, and responding to customer inquiries. Additionally, I will provide regular reports on website performance and customer engagement.
• Collaborated with management and team members on end-to-end project needs, organizing materials, facilitating communication and proofreading work.
• Participated in meetings and recorded minutes to maintain proper documentation.
• Composed surveys to obtain feedback from consumers.
• Executed administrative tasks under managerial supervision to optimize workflow.

Jul 2015 – Nov 2016 · 1 yr 4 mos · Kota, Rajasthan, India · Hybrid