Jan 2023 – Aug 2025 · 2 yrs 7 mos · Kortrijk, Flemish Region, Belgium

• Directed, developed global product strategy, innovation, and go-to-market execution
• for Barco Cinema’s postproduction and services division, delivering differentiated
• product vision, roadmap, and positioning.
• Launched a new business vertical and four innovative products in under 12 months,
• supported by global sales enablement, campaigns, and adoption programs that
• accelerated revenue growth.
• Designed and led Barco Cinema Innovation Strategy, including a structured
• Innovation Program, SEED funding mechanism, and fast-track commercialisation
• pathway that funded 10+ initiatives in year one. Established innovation pipeline and
• SEED funding model, launching 10+ emerging technology initiatives.
• Developed deep market and customer insights to refine positioning, messaging, and
• value propositions, ensuring strong market fit and measurable customer outcomes.
• Enabled global sales and GTM success through training, playbooks, value-selling
• tools, and cross-functional collaboration, improving win rates and deal velocity.
• Built and mentored high-performing teams, embedding a culture of innovation,
• accountability, and continuous improvement.
• Led global product marketing strategy for connected cinema, IoT-enabled cinema
• platforms, and real-time data services
• Applied systems-thinking methodologies to improve cross-departmental collaboration
• and accelerate R&D innovation cycles.
• Led development of AI-enhanced diagnostic and workflow tools with direct parallels
• to data acquisition and decision-support systems.
• Regularly engaged executive stakeholders and domain experts to align innovation
• strategy, secure buy-in, and deliver enterprise-level adoption of new platforms.

Dec 2021 – Feb 2023 · 1 yr 2 mos · Ireland

• Led product roadmap and business unit P&L for Sitecore’s managed cloud SaaS platform and experience security products.
• Drove compliance initiatives including GDPR, HIPAA, and global security standards.
• Developed and implemented a new product and GTM strategy after a comprehensive internal review and gap analysis.
• Realigned engineering focus, redesigned sales enablement, and delivered new content and collateral across channels.
• Reorganized team structure to support growth strategy, driving improved adoption and results.
• Define and develop product/solution strategies that align with business objectives.
• Ensure focus on building the right products, building them right, and building them fast.
• Define scope, objectives, and deliverables.
• Coordinate with teams to ensure alignment and timely delivery.
• Monitor progress and report on status to management.
• Build and maintain strong relationships with internal and external stakeholders.
• Facilitate regular meetings to communicate updates and gather feedback.
• Gather and analyze data to support decision-making.

Nov 2019 – Dec 2021 · 2 yrs 1 mo · London, England, United Kingdom

• Directed the global product portfolio for 5G Edge Compute applications and big data analytics services.
• Established ecosystem partnerships and drove commercialization across global markets.
• Designed and launched 3 flagship 5G Edge products across key Vodafone markets.
• Created a monetization strategy for data analytics services—positioning Vodafone as an industry leader.
• Built cross-functional team structure around five key technology trends, aligned with market opportunities.
• Define and develop product/solution strategies that align with business objectives.
• Ensure focus on building the right products, building them right, and building them fast.
• Define scope, objectives, and deliverables.
• Coordinate with teams to ensure alignment and timely delivery.
• Monitor progress and report on status to management.
• Build and maintain strong relationships with internal and external stakeholders.
• Facilitate regular meetings to communicate updates and gather feedback.
• Gather and analyze data to support decision-making.

Dec 2014 – Dec 2021 · 7 yrs · South Africa

• Built a team from the ground up, leading full product lifecycle, UI/UX, and go-to-market execution.
• Delivered YoY growth and positioned Africa as a global case study for Vodafone’s IoT success.
• Secured board approval for major investments through robust business planning and financial modeling.
• Product Development and Strategy for IOT and Enterprise mobility platforms and services. Lead the UI/UX development team for mobile applications
• GTM and Sales Enablement
• Led pre-sales/post-sales, product development, and strategic GTM initiatives.
• Define and develop product/solution strategies that align with business objectives.
• Ensure focus on building the right products, building them right, and building them fast.

Feb 2012 – Nov 2014 · 2 yrs 9 mos · South Africa · On-site

• Managed and Developed Samsung’s enterprise mobility for in South Africa and Africa,
• securing multimillion-dollar contracts with leading Telcos and enterprise clients.
• Delivered 350% YoY growth by driving strategic, solution-based selling.
• Spearheaded pricing proposals and contract structuring for complex B2B deals and
• Telco’s
• Developed channel partner enablement and sales performance tracking mechanisms.
• Led business development and account growth strategies for key verticals including
• finance and healthcare.
• Designed commercial models for embedded IoT solutions and enterprise software
• ecosystems.