Anupam Katheriya — CEO
As the CEO of Cholayil Private Limited (CPL), I am committed to unlocking the company’s significant potential for our consumers, employees, investors and other stakeholders. CPL has become one of the leading and fastest-growing companies in India having a strong presence in the FMCG industry with flagship brands like Medimix, Cuticura, Krishna Thulasi & many others. It has strong equity in Ayurvedic and natural products with a presence in more than 30 countries. It has a prominent presence in Middle East, Far East, Europe and Asia Pacific among other markets I also serve as Director at Medimix Private Limited (MPL), a wholly-owned subsidiary of CPL. MPL serves as the sales force arm of CPL, delivering our products to markets far & wide ⭐ EXPERIENCE SUMMARY: • 25 years in the consumer goods industry • Delivered P&L of multiple brands at Global & Indian Multinationals - Heinz (7 Years), Nestle (5 Years) & Emami (10 Years) • General management, marketing (15 Years), sales (8 Years) & operations 🏅 KEY RECOGNITIONS: • Influential leaders of India '24 • PITCH Best CMO Awards '22 • In Top 60 CMOs of India (Startuplanes '22) • Economic Times BE Brand Disruption Awards '22 • In top 100 COOs of India (Startuplanes '23) 25+ awards in • Digital Marketing • Brand Activation • Experimental Marketing • Product Launch • Influencer Marketing • CSR • Celebrity Marketing 📈 KEY BUSINESS OBJECTIVES DELIVERED: • P&L: Delivered P&L of multiple categories in foods, beverage, personal care & services • SALES: Led front-line sales team in traditional trade, modern trade, HoReCa & institutional business • MARKETING: Created new categories, developed matured categories, developed new products, drove volume growth & increased market share • NEW BUSINESS: Grew new business with successful M&As and integration, strategic investments • NEW AGE BUSINESS: Created e-com/ digital 1st business, created premium product range 🎯 EXPERTISE DEVELOPED OVER 2 DECADES: • CEO • COO • CMO • Business Head • M&A • Business Operations • P&L • Change management ⚡️ OTHER INTEREST: Long distant running, Trekking, River rafting, Sky diving, Photography, Playing Guitar & Teaching 📣 WHERE HAVE YOU SEEN ME: • As keynote speaker at multiple B Schools & forums - CII, CMO Week & E4M • As a jury member of awards by Economic Times, E4M, Afaqs, Agency Reporter & Ad Club 💡 TEACHING: I have taught following 2nd year courses at IMT Ghaziabad as a Guest Faculty: • Marketing at bottom of the Pyramid (2019) • New Product Development (2020) • Channel Management (2021) • Rural Marketing (2022)
Stackforce AI infers this person is a seasoned leader in the FMCG sector with extensive experience in marketing and operations.
Location: Chennai, Tamil Nadu, India
Experience: 25 yrs 7 mos
Skills
- Leadership
- Business Strategy
- Business Development
- P&l Management
- Operations Management
- Marketing
- Brand Management
- Marketing Strategy
- Product Management
- Sales
- Account Management
Career Highlights
- 25 years of leadership in the FMCG industry.
- Award-winning marketing strategies and brand activations.
- Successful track record in M&A and business growth.
Work Experience
Medimix Private Limited
Director (2 yrs 4 mos)
Cholayil Private Limited
Chief Executive Officer (3 yrs 4 mos)
Suraksha Diagnostics
Chief Operating Officer (6 mos)
Emami Ltd
Associate Vice President - Marketing & Business Development (3 yrs 5 mos)
Senior General Manager - Marketing (3 yrs 9 mos)
General Manager - Marketing (2 yrs 9 mos)
Nestlé India
Key Account Sales Manager (2 yrs 11 mos)
Senior Brand Manager (2 yrs 4 mos)
The Kraft Heinz Company
Product Manager (2 yrs 6 mos)
Product Executive and Head HoReCa Sales (3 yrs 2 mos)
Management Trainee/ Area Sales Manager (11 mos)
Education
PGDM (MBA Equivalent) at Indian Institute of Management Ahmedabad
BE at Delhi Technological University (Formerly DCE)
ICSE/ ISC at Seth Anandram Jaipuria School, Kanpur
