Anurag Anand

Business Development Executive

Patna, Bihar, India8 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in sales management across multiple regions.
  • Expertise in business development and P&L management.
  • Strong leadership skills with experience managing large teams.
Stackforce AI infers this person is a Sales and Business Development expert in the FMCG sector.

Contact

Skills

Core Skills

Sales ManagementBusiness DevelopmentOperations ManagementPnl ManagementMarketingBusiness AnalysisEntrepreneurship

Other Skills

AdvertisingAnalytical SkillsBrand AwarenessBrand ManagementBusiness Development OperationsBusiness ManagementBusiness Sales OptimisationBusiness StrategyChannel Partner ManagementChemical EngineeringCollaborationCompetitive AnalysisCustomer Relationship Management (CRM)Digital MarketingDigital Media

About

Get the Things done!

Experience

8 yrs 6 mos
Total Experience
1 yr 5 mos
Average Tenure
2 yrs 6 mos
Current Experience

Reckitt

Area Sales Manager

Dec 2023Present · 2 yrs 6 mos · Patna, Bihar, India · On-site

Bajaj consumer care

Sales Development Manager- East and South

Apr 2023Dec 2023 · 8 mos · Kolkata, West Bengal, India · On-site

  • Looking after Sales Development and Execution part for East and South India
  • 1. Van business sales optimisation and analysis
  • 2. Leading indicators improvement in urban and rural areas across Bihar, Jharkhand, Orissa, West Bengal, North Eastern states, Bangalore, Chennai, Kerala, Tamil Nadu, Hyderabad and Vijaywada
  • 3. Infrastructure development and ensure smooth distribution across regions
  • 4. Managing and executing channel partners,
  • 5. Streamlining the distribution and helps smooth business from the infrastructure
  • 6. Increasing the distribution, numeric distribution in Urban as well as Rural areas
Sales DevelopmentExecutionBusiness Sales OptimisationInfrastructure DevelopmentChannel Partner ManagementDistribution Management+2

Marico limited

Area Sales Manager

May 2022Mar 2023 · 10 mos · Bihar, India

  • Managing monthly target planning and volume/value delivery for the entire portfolio like Oil, Personal Care and Foods across urban and rural channel covering 5798 outlets and 24 distributors in 17 districts of Bihar East
  • Managing a team of 9 TSOEs and 98 field forces which includes the urban as well as rural sales representatives, delivering business of 200 Cr across an year
  • Spearheading Sales & Distribution in B2C segment with a sharp focus on basic KPIs
  • Collaborating with Supply Chain and Commercial departments for sustainable network performance
Target PlanningVolume/Value DeliveryTeam ManagementSales & DistributionCollaborationSales Management+1

Pepsico - varun beverages ltd

Area Sales Manager

Jun 2020May 2022 · 1 yr 11 mos · Bihar, India

  • Responsible for developing and generating business for PespiCo products from the general trade customers across 9 districts of Bihar with total turnover of about 30 Crores across an year
  • Managing a team of 11 Customer Executives and 64 Sales Representatives driving the volumes of the retail market from 42 Distributors across the region
  • Identifying the leads, setting up the distribution and successfully on-boarded 21 Distributors in the last financial year across the territory
  • Achieved 3% year ago growth over 2019 numbers and topped with best ASM of the region
  • Topped in 68% (41 out of 61) competitions carried across brands and packs in the year 2021 among 7 Area Sales Managers in Bihar Unit
Business DevelopmentSales ManagementTeam ManagementDistribution SetupLead Identification

Oyo

Central BD Operations-North India

Apr 2018Apr 2020 · 2 yrs · Gurgaon, India

  • ∙ Looking after Business development operations in the supply side for Flagship product in 16 cities across India,
  • ∙ Responsible for deciding Benchmark Revenue (Rent) per month of the properties across different Cities,
  • ∙ Started operations in six new cities and on boarded around 6,500 rooms across India, ∙ Supported ground team in deal making; involving consultation with Ops, TR, Finance legal etc,
  • ∙ Responsible for P&L of North Region properties, Strategize revenue enhancement and smooth operations of the properties
Business Development OperationsP&L ManagementRevenue EnhancementOperations ManagementPnL ManagementBusiness Development

Travel unravel holidays pvt ltd

Associate Marketing Manager

Apr 2017Jun 2017 · 2 mos · Gurgaon, India

  • Designed Marketing strategy on Indian Market in the Travel and Tourism Industry
  • Did Competitive analysis for Indian market in the travel and tourism industry and helped the company in identifying the
  • gaps which might give the company a competitive advantage and might help the company to gain market share
  • Did Qualitative market research of 18 travel enthusiasts to gain insight about customer behaviour in the Indian market
  • Researched on the unexplored market segments and ways to reach out to them through different channels
  • Suggested various marketing campaigns and the channels like mass media to reach out to the probable customers
  • Constructed process flow structure of sales, quality and recruitment for the organisation and inducted 6 sales employees
  • Did Qualitative Study on Employee Satisfaction of 72 employees of the company to find out the gaps in the motivation
  • Suggested and recommended various strategies in order to increase employees satisfaction like “Be an Entrepreneur”
Marketing StrategyCompetitive AnalysisMarket ResearchSales Process StructuringMarketingBusiness Analysis

Eduflip

Co-Founder

Aug 2015Mar 2016 · 7 mos · New Delhi Area, India

  • Worked with a team of 32 to manage the various aspects of business like research, finance and operations
  • Managed different channels of Marketing & Advertising like Offline and Online marketing of the startup
  • Led blogging team of 6 to increase our presence in social media to attract the customers
  • Facilitated various tutors (around 65) by pitching them the idea of e-Learning on our platform Eduflip
Business ManagementMarketing & AdvertisingSocial Media ManagementEntrepreneurshipBusiness Development

Reliance

Graduate Trainee

May 2014Jul 2014 · 2 mos · Dahej

  • Went on for the in-plant training and had an overview of various sections of HDPE (High Density Polymer Ethylene) Plant Process like Powder Production, Powder Work Up, Recovery Section, Pelletizing Unit, Homogenization Section and Bagging Section
  • Studied the factors responsible for the production and the quality of HDPE pellets and changes based on several variables
  • Responsible for coordinating workers and vendors around 60 in the HDPE plant of Reliance Industries Limited, Bharuch

Education

Indian Institute of Technology, Roorkee

Bachelor of Technology (BTech) — Chemical Engineering

Jan 2011Jan 2015

Indian Institute of Management Kashipur

Post Graduate Program — Marketing

Jan 2016Jan 2018

Jawahar Vidya Mandir, Shyamli

12th — Mathematics and Science

Jan 2009Jan 2011

Adwaita Mission High School

10th — Primary School

Jan 2001Jan 2009

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