Mar 2020 – Mar 2021 · 1 yr · Mumbai Metropolitan Region

• Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands
• Conceptualize, create and coordinate end-to-end to release the new VEVE website.
• Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
• Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
• Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
• Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
• Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
• Identify new marketing avenues to promote the brand.
• Work with the various business heads to help them achieve sales goals.
• Deliver ROI focused measurement and reporting for all executed campaigns

Mar 2020 – Mar 2021 · 1 yr · Mumbai Metropolitan Region

• Lead the B2B marketing function and achieve our annual business objectives.
• Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
• Manage the brand identities for SitePlug and VEVE brands
• Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
• Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
• Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
• Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
• Identify new marketing avenues to promote the brand.
• Work with the various business heads to help them achieve sales goals.
• Deliver ROI focused measurement and reporting for all executed campaigns

Dec 2017 – Mar 2020 · 2 yrs 3 mos · India

• My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )
• Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
• Conceptualize the design, content & workflow for the first IoT marketplace in India,
• iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
• Work with the wider communications team to create, disseminate media releases & content to
• enhance brand image
• Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
• Crafting the content management strategy & execution
• Work with broader Product management and marketing teams to generate relevant content across all
• messaging pillars for sustained and synchronized media.
• Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
• monitoring.

Jan 2016 – Dec 2017 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

• Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs.
• Manage inbound marketing system, including campaign development and data analysis.
• Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
• Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
• Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn,
• Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
• Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
• Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
• Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
• Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
• Liaise with external agencies including media, creative, research, event, PR, etc.
• Generating industry & product specific content for promotions & branding.
• Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Feb 2014 – Jan 2016 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

• Building the brand ground up-right from brand guidelines, collaterals & social media handle development
• Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
• Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
• trade shows.
• Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
• Managing internal comms and 3rd party agency operations

Feb 2013 – Feb 2014 · 1 yr · Pune/Pimpri-Chinchwad Area

• Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers
• for Firstcry.com & Goodlife.com.
• Post campaign analysis of revenue and tracking.
• Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
• achieved

Dec 2011 – Jan 2013 · 1 yr 1 mo · Pune/Pimpri-Chinchwad Area

• Developed demand generation campaigns & conducted lead-tracking exercises with sales
• Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
• coordination between the supplier, the sales team and the end customer and conflict resolution.
• Initiated & led the digital marketing strategy for the organization with development of website, SEO &
• PPC campaigns & Email marketing

Jan 2011 – Jan 2011 · 0 mo

• MANAGEMENT TRAINEE(Marketing)
• A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
• MANAGEMENT TRAINEE(HR)
• Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.