Sep 2020 – Dec 2022 · 2 yrs 3 mos

Sep 2019 – Present · 6 yrs 9 mos

• Owning 3 franchise of Geetanjali Salon in Delhi/NCR

Apr 2016 – Sep 2020 · 4 yrs 5 mos

• Collaborated with tech startups in India to integrate new technologies into the Lakme augmented reality app.
• Developed strategies for customers to try and buy makeup products before purchasing.
• Led marketing efforts for Lakmé Lever Pvt. Ltd. to enhance customer engagement and drive sales.

Jun 2012 – May 2016 · 3 yrs 11 mos · Gurgaon, India

• Handling activities related to brand building management.
• Developing and executing marketing plans, keep a track of new market development to promote and sell our product through marketing activities.
• Undertake ATL & BTL activities.
• Developing PR objectives and implementing the same in tandem with PR agency.
• Responsible for In-house branding activities.
• Arrange events & fashion shows

Jul 2011 – Jun 2012 · 11 mos · Noida Area, India

• Strategic development and the digital road map for the ApnaCircle brand across India. Complete marketing strategy creation, implementation and execution of digital activities (SEM + SEO + SMM + CRM), TV and print.
• Direct digital and customer experience initiatives across various AC platforms with a focus on areas of enterprise content management, digital platforms, and end-user acquisition.
• Define digital vision and strategy to grow revenue, maximize profitability and expand user segments both B2C & B2B especially the recruitment & jobs section.
• Develop and build advertising, customer acquisition, and retention plans into an integrated marketing platform.
• Development of TV commercials, e-learning guides, videos and micro sites for AC.

Feb 2010 – Jun 2011 · 1 yr 4 mos · Noida Area, India

• Handling Advertising, Branding,Quality Implementation
• Corporate/Mktg. Communication
• Key Account Management
• Relationship Management
• Team Management
• Preparing Marketing & Budget Plan for every financial year & monitoring them.
• 2 Planning and executing clients’ projects for translation & localization, web- sites, multi-media presentations, Interpretation, concept designing & publication, on-field promotions.
• Understanding the project requirements, defining the scope/ resource requirements and preparing the budget & schedules.
• Managing and executing multiple projects from end to end and ensuring completion according to defined targets, costs and quality standards.Nurturing the customer relationship throughout the program and interfacing with the production and marketing departments, for customer service delivery.Providing support to the marketing team in billing & collections and in marketing events/ seminars.
• Management Representative for ISO 9001:2000 and Core member of the Internal Audit Team.
• Handling Sales, Client Servicing & Execution Team & taking regular MIS reports from them.
• Handling Educational Sales & marketing.
• Analyze and monitor team performance and develop & implement team motivation strategies.
• Make future predictions for sales and work closely with the team to achieve the predicted sales targets.
• Coordinate with the ad-agencies, in devising the advertising strategies for the region.
• Leading business process implementation & brand building for the company and its services.
• Represent CHL in FICCI and CII.

Jan 2009 – Jan 2010 · 1 yr · Noida Area, India

• Handling Sales, Client Servicing & Execution Team & taking regular MIS reports from them.
• Providing support to the marketing and sales team in billing & collections and in marketing events/ seminars..
• Business Development.

Mar 2006 – Apr 2008 · 2 yrs 1 mo · Kanpur Area, India

• Staff Management
• Strategic Consulting, including business plan & sales strategy development.
• HR Management