May 2021 – Dec 2022 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

• Spearheaded and executed a successful rebranding campaign for PlayShifu, shifting the company's focus from product-driven communication to a cohesive brand narrative.
• Conceptualized the rebranding strategy in collaboration with cross-functional teams and founders, while project managing its implementation and launch.
• Coordinated the execution of the rebranding across multiple channels, ensuring timely product launch during peak sales season.
• Maintained consistent brand messaging and content marketing across 35+ countries, Amazon, social media, and digital platforms post-rebranding.
• Led internal teams in devising effective product launches, affiliate marketing, influencer marketing, regional marketing, and retail marketing collaborations.

Mar 2019 – Mar 2021 · 2 yrs · Greater Bengaluru Area

• Large part of my work consisted of creating and curating authentic French travel experiences for English speaking markets.
• Developed communication & strategies for trust with vendors, users and travel partners including local tourism boards and Indian travel agents
• Conducted rapid experimentation of product offerings to achieve optimal product-market fit
• Exemplified frugality in budget management while still generating successful marketing campaigns involving high-profile celebrities at zero cost.

Mar 2018 – Mar 2019 · 1 yr

• Experimented and honed my craft for brand and category marketing with a clear objective of increasing the share of voice in the market. Executed this with head turning content, prefect collaborations with artists, celebs, sportsperson, out-of-the-box launches, iconic campaigns and building a community with sneaker-heads.
• By spearheading end-to-end marketing initiatives, from ideation and budgeting to content creation and campaign execution.
• Fostered strong relationships with key partners and multiple agencies to ensure seamless project management and successful campaign outcomes.
• Managed high-profile assets, including Virat Kholi, Disha Patani, Jacqueline Fernandez, Lisa Haydon, Divine, Raja Kumari, Kalki Koechlin, Boris Becker, and Thierry Henry, among others.
• Demonstrated a deep understanding of the industry by keeping abreast of current trends and leveraging networks to develop effective marketing strategies that delivered results.

Mar 2016 – Mar 2018 · 2 yrs

Jan 2013 – Dec 2015 · 2 yrs 11 mos · Bangalore, India. · On-site

• My core job at Prestige The Man Store was to do the 0-1 digital journey for the brand, impacting on store walk-ins and revenue as a subset.
• This involved transitioning from sporadic yearly marketing campaigns to establishing continuous communication strategies, even during periods of lower footfall.
• Key initiatives included:
• Launching and cultivating a vibrant community on Facebook to enhance brand engagement.
• Establishing a user-friendly website tailored for digital-first audiences, aimed at product discovery rather than immediate conversion.
• Orchestrating store walk-in campaigns, leveraging a diverse media mix to maximize reach and impact.
• By focusing on strategic digital initiatives, I played a pivotal role in elevating the brand's presence and driving tangible business outcomes.

Jan 2009 – Jan 2011 · 2 yrs · Greater Chennai Area

• My work mainly revolved around getting new partners, creating brand presence; primarily colleges, music festivals and ad agencies.
• I excelled at conceptualizing unique and creative visual solutions to address various challenges and provide innovative problem-solving approaches.

Jan 2009 – Sep 2009 · 8 mos · chennai, india

Jun 2008 – Dec 2008 · 6 mos · Greater Chennai Area

• Worked with 3 brands primarily. Planning, briefing and executing their creative requirements.
• Was also part of Athiradi Singer Season 1 production crew.