Shubho Sengupta — Co-Founder

I started off in advertising (as a copywriter) in 90s India. Decades later, I'm helping shape how Bharat's digital public infrastructure empowers its citizens. My journey's taken me through traditional ad agencies like Ogilvy, JWT, Leo Burnett - then digital, in 2007, when digital was still a question mark. I started off at Interactive Avenues, a full-service digital marketing agency, then moved to Coca-Cola, where I helped build Coke Studio India; then ended up consulting for a lot of big brands (Tata Tea Jaago Re; many Times of India special projects) before the startup bug bit me, and I quickly co-founded two startups. (I have exited both, since.) And then, the government called. First, MyGov - the world's largest citizen engagement platform. My five years there included the Covid years, which turned out to be the most intense and meaningful work of my career. Then iGOT Karmayogi - the GoI's eLearning platform for government officials. And now Nirmit Bharat, the ONDC initiative to democratize e-commerce and bring millions of small businesses into the digital economy. What ties it all together? A simple belief: great communication, built on empathy, along with great technology, puts the consumer at the centre - whether she's buying a saree with her hard-earned money or discovering a government service for the first time. I'm also a regular columnist, aspiring cyclist (Manali-Leh, solo, 2002), yoga practitioner, father of a jazz singer and husband to a wonderful woman and a trailblazer in the development sector. If you work at the intersection of brand, digital, and social good, let's catch up sometime.

Stackforce AI infers this person is a Digital Marketing and Government Engagement Expert with a focus on E-commerce and Social Good.

Location: South Delhi, Delhi, India

Experience: 30 yrs 7 mos