Jun 2020 – Sep 2024 · 4 yrs 3 mos · Mumbai · Remote

• 🧑‍🏫 Digital marketing trainer on Weekends.
• 🌍 Global Marketing Consultant on Weekdays.
• 📱 Content creator all 7 days.
• I teach Digital marketing from a business lens using all my might of business experience via Sorted.
• I also teach Digital marketing to students, freshers or people with less than 3 years of experience independently, the curriculum for this is more fundamentals-led and helps you to become a complete digital marketer to get a great job.
• I am also a Global Marketing Consultant- What will I teach if I am not connected to the real-life business challenges myself? This is the reason why I consult brands. So that my teachings are relevant.
• I like to work on limited high-quality projects and have a long-term view of the projects I pick up in the consultation capacity.
• I do not have a magic pill. What I do have is experience and an in-depth understanding of what it takes to grow a business using digital as a medium.
• I also have an ecosystem of designers, developers, media professionals, SEOs, and content writers who work for me on these high-quality projects. Most of them are engaged full-time with me. And have been working with me for years.
• So, as a business, if you have a marketing team in place, great. I can work along-with them.
• If you do not, I have got you covered.
• And don't worry, I charge based on the stage of your business. I get when the businesses are bootstrapped and when they have gone from 0 to 1. However, I will not degrade the value of my time in any case.
• Check out my Instagram too, where I have built a following of 114,000+ without following trends or being entertaining, just pure knowledge sharing: @apurv_sngh

Mar 2019 – Sep 2021 · 2 yrs 6 mos · Mumbai Area, India

• Leading below for the group (retail, lifestyle and FMCG) including e-commerce & offline brands:
• Online campaign planning and execution (O2O, e-commerce and store footfall led campaigns)
• Audience development and enrichment
• Performance marketing
• Retention Marketing for all the formats
• Publisher/platform negotiations
• Search engine optimisation (SEO) for all the e-commerce brands
• Web analytics
• End-to-end Marketing automation
• Driving all the new digital initiatives for the group
• Marketplace business (Amazon, Flipkart etc.) from marketing and sales standpoint
• Leading Future Group <> Amazon business association from marketing and sales standpoint

Apr 2018 – Mar 2019 · 11 mos

• Lead marketing efforts across the board for ezeego1 (Cox & Kings group company) for both B2B & B2C segments
• Marketing efforts majorly focused towards digital (80%) compared to offline (20%)
• Strong experience and success in engaging the audience through online marketing channels
• Strong understanding and proven experience of digital channels (SEO, SEM, email, social media,
• marketing automation, content & display advertising) to generate online sales/generate leads
• Manage global marketing spends (for India, Africa, Middle East, Philippines & USA) to ensure the desired results for respective markets
• Evaluate the impact of marketing programs in achieving their stated objectives including the impact on lead flow, LTV and retention
• Custodian to manage product apps and its analytics, manage reviews and ensure downloads
• Custodian to control CAC and ensure maximum ARPU
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Work closely with Global PR team to identify possible PR opportunities for the brand
• Ensure all the communication (content, creative) is as per brand guideline
• Hands on experience of Microsoft Dynamics & Sage CRMs
• Manage the digital agency relationship & brief them on campaigns
• Lead a team of marketing & design professionals
• Support Head of Marketing with daily operational functions
• Joined ezeego1 as Manager - Marketing, got promoted later

Oct 2017 – Mar 2018 · 5 mos

• Leading SEO, SEM, Marketing Automation, content marketing, affiliate marketing, web analytics & social media initiatives of ezeego1.com
• Experience in managing P&L, running the campaigns and measuring them.
• Also have experience in running offline campaigns like Newspaper ads, Radio ads and OOH.
• Experience in running creative heavy campaigns for both B2B & B2C.

Sep 2016 – Sep 2017 · 1 yr

Jun 2014 – Jan 2016 · 1 yr 7 mos · Mumbai Area, India

May 2013 – May 2014 · 1 yr · Ahmedabad Area, India