Nov 2023 – Mar 2024 · 4 mos · New Delhi, Delhi, India · On-site

• At Now&Me, I drove engagement and revenue through product initiatives while conceptualising and developing Nemo, a WhatsApp-based AI chatbot designed to provide mental health support and accessible conversations at scale

Jan 2022 – Oct 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

• ● Led a team of (12) across engineering, design, business and daily operations, achieving 80% organic increase in sign ups & 30% booking conversions. Undertook regular feedback calls to identify product improvements and implementations
• ● As the first Product Manager, created processes around discovery, development, experimentation, analytics and delivery optimizing and reducing feature delivery time by 25%. Automated content, operations and programming processes
• ● Led 0-1 inception and launch of AdmireAsia creating and maintaining product roadmap through continuous iteration, user research and analysis and experimentation. Scaled the product from ideation to launch to growth stage
• ● Led the development of AI Itinerary Planner Tool optimizing creation time by 90% and engagement by 200%

Oct 2021 – Dec 2021 · 2 mos · Bengaluru, Karnataka, India · On-site

• Brief stint at Eloelo, a live entertainment start-up, developing live streaming features and casual games.

Apr 2020 – Sep 2021 · 1 yr 5 mos

• ● Successfully led the launch process of 145 Android and 30 iOS games respectively in 12 months generating 250 million+ gameplays/month. Part of the team launching MX Games from 0-1 and then scaling up to 500k DAU
• ● Led a team of 3 operations, partnerships and product analysts and developed the initial strategy of games operation, programming, and partnerships. Decisive in negotiation with vendors, testing games and final go ahead for launches.
• ● Streamlined and introduced automated live operation processes leading to overall platform efficiency and 67% saving on CRM spend in 12 months. Worked on automated fraud prevention strategy improving unstructured revenue loss by 35%.
• ● Performed analysis of customer and user behavior patterns and extracted insights regularly shared with key stakeholders, including senior management.

Aug 2018 – Mar 2020 · 1 yr 7 mos

• Contributed as Programming Executive to implement programming changes for Music, Sports and Games.
• Idealizing and executing target based plans to improve user retention and watchtime across platforms.
• Execute game launches ensuring all analytics level events and parameters are correct using Android Studio and Amplitude.
• Analyze product features and work with the Product and Design team to execute recommended improvements.

Aug 2018 – Mar 2019 · 7 mos · Mumbai Area, India

• Content Ingestion: Responsible for ingestion of content acquired from publishing houses/vendors into the CMS platform. Enhance metadata for titles acquired by the Times Internet for MX Player.
• Content Management: Organizing content on a robust and world class CMS based upon the product requirements to be displayed on the respective platforms. Responsible in optimizing the content organization based on the performance data.
• Content Curation: Identifying and curating content pieces aligned with the programming strategy in order to improve user engagement. Monitoring performance of curations and providing insights on user behavior to the product team.
• Stakeholder Support operations: Providing support to developer teams ranging from Machine Learning, Search, Personalization and many more. Also providing them with key insights into user behavior.

May 2018 – Feb 2019 · 9 mos · Mumbai, Maharashtra, India · On-site

• I was the proud founder of Sin Football, a legitimate football content platform built by me and five equally passionate football fanatics. It wasn’t just a side project—it was a fully operational website dedicated to delivering engaging and insightful content about the game we loved. For a year and a half, it was the beating heart of our collective passion, a platform that brought our shared vision to life.
• Sin Football was more than a website; it was an embodiment of our dedication, creativity, and love for the sport. We worked tirelessly to produce content that resonated with fellow fans, growing our reach and honing our skills along the way. While life eventually pulled us in different directions and we had to close it down, I don’t see that as an ending. Instead, I see it as a launchpad.
• This venture taught me invaluable lessons—how to build something from the ground up, how to collaborate effectively with a team, and how to navigate the inevitable challenges of entrepreneurship. It reinforced my belief in taking risks and pursuing what sets your soul on fire.
• Sin Football wasn’t a failure; it was a chapter of growth, resilience, and discovery. It was my first venture, but it certainly won’t be my last. The experience has only fueled my desire to create, innovate, and achieve even more in the future.

Jun 2016 – Dec 2016 · 6 mos · Mumbai Area, India

• Managing content keeping keywords, SEO and SERP in mind. Using Google Analytics to study audience demographic, behaviour and accordingly create online marketing strategies and campaigns.

Jan 2016 – Jul 2016 · 6 mos · Mumbai Area, India

• Volunteered for 6 months to teach the students of Mahalakshmi Public School, Mumbai under The School Project of The Akanksha Foundation.
• Was responsible to proactively involve myself with the students forming close bonds with them and help them at different levels of learning and extra-curricular activities.