Archana Raghuram

VP of Engineering

Delhi, India22 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in B2B marketing across multiple industries.
Proven track record in product marketing and demand generation.
Strong leadership in global marketing and communications.

Stackforce AI infers this person is a B2B marketing expert with extensive experience in media and IT sectors.

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Skills

Core Skills

Product MarketingContent Strategy

Other Skills

Acquisition IntegrationB2BBrand ArchitectureBrand AwarenessBranding & IdentityBranding Guidelines AdherenceBusiness DevelopmentCRMCollateral DevelopmentContent DevelopmentCorporate BrandingCorporate CommunicationsCrisis CommunicationsCross-functional Team LeadershipCustom Content Creation

About

B2B Marketeer with exposure to multiple industries. Experience spans IT / ITeS, Media and Publishing industries in global roles. Go-to-market strategies; Product marketing; Demand generation; Client experience; Media strategy and relations; Brand positioning and marketing; Thought leadership; Communications Strategies; Sales enablement; Events; Digital and Social Media; Senior Leadership Positioning and Branding; Working with industry forums and associations; Crisis communication

Experience

22 yrs 4 mos

Total Experience

4 yrs 5 mos

Average Tenure

8 yrs 9 mos

Current Experience

Wns, part of capgemini

Global Head - Marketing, Employee Communications & PR

Sep 2017 – Present · 8 yrs 9 mos · New Delhi Area, India

Wns global services

Head of Marketing Communications, Employee Communications & PR

Apr 2010 – Aug 2017 · 7 yrs 4 mos

Oracle

Senior Manager, Product Marketing

Dec 2006 – Apr 2010 · 3 yrs 4 mos

Development of collateral for the applications and industry segments; Creating and distributing newsletters; Creating and managing various collateral and newsletter templates; Ensuring adherence to branding guidelines

Collateral DevelopmentNewsletter CreationBranding Guidelines AdherenceProduct MarketingContent Strategy

Cybermedia india ltd.

Managing Editor

Nov 2005 – Nov 2006 · 1 yr

Was instrumental in the launch and subsequent functioning of a magazine on outsourcing called Global Services (www.globalservicesmedia.com). This was the first-of-its-kind from India's largest specialty media house.