Arif Momin

Associate Partner

19 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased client profit from 25% to 480%
Led team growth from 5 to 20 members
Expert in Paid Search Advertising since 2007

Stackforce AI infers this person is a Digital Marketing Expert specializing in Paid Search Advertising.

Contact

Skills

Core Skills

Paid Search StrategyClient Relationship Management

Other Skills

A/B testingAdvertisingAffiliate MarketingAnalyticsBudget and Resource ManagementCRMCampaign EffectivenessCampaign ManagementCollaboration and CoordinationCompetitive AnalysisCompliance and Best PracticesConversion OptimizationCopywritingCustomer RelationsCustomer Service

About

In Paid Search Advertising Since 2007. Education: MBA in Marketing, Digital Marketing Diploma, Business Analytics Diploma. Increased Profit From 25% to 480% for different clients in the last two companies. Drove Agency Growth & Conducted Training (2007 - 2008): Led team to great performance results, & steered department growth from 5 - 20 members, for Ventura in Pune. Team Management (2008 - 2011): Managed a team working on PPC and Media Buying in Communicate2 Account Building, Analytics, Reporting, & Kenshoo Specific Tactical Work (2011-2016, 2016-2020): Flight Network & LegalDocsPDQ La, Jolla, California. New Certificates (2020): Google Search, Display, Video. Kenshoo Search. Tools: Omniture - Site Catalyst (Ad-Hoc, Report Builder), Google Analytics (Excellent Analytics, Analytics Edge), Kenshoo, Quantic-Mind, Atlas Ad servers,, DFA(6) (Dart, now called Double Click). Spyfu & Supermetrics. Platforms: Google Ads, Bing, Yahoo, Facebook Ads, Criteo, Ad Roll, Rakuten.

Experience

19 yrs

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 2 mos

Current Experience

Ppc profit pros

Director Client Success - Digital Marketing

Apr 2022 – Present · 4 yrs 2 mos · United States · Remote

Focusing on PROFIT as the main KPI, Client Management is my core responsibility. Crafting customized advertising strategies to meet clients’ goals. Developing strategies to retain clients and identify opportunities for upselling or cross-selling services. Implementing and utilizing the latest tools and technologies to enhance campaign performance and reporting. Managing relationships with external vendors and partners involved in campaign execution.

Paid Search StrategyCampaign EffectivenessStrategic Planning and ExecutionClient Relationship ManagementProcess ImprovementCollaboration and Coordination+2

Legaldocspdq

2 roles

Digital Marketing Freelancer

Oct 2020 – Jun 2021 · 8 mos · California, United States

Paid Search Campaign Management. 100% Performance Based.

Paid Search Strategy

Digital Marketing Consultant

Mar 2016 – Jun 2020 · 4 yrs 3 mos · California, United States

Responsibilities:
Understanding user requirement, designing and branding internal & external communication for various brands along with the help of marketing analysis and web development.
Supporting multiple paid SEM accounts simultaneously to maximize gross profit and achieving business goals within predefined timelines.
Promoting new advertising campaign for increasing brand image, communicating noticeable product benefit and augmenting sales in the market.
Maintaining bid management activities using enterprise level tool.
Working onelements and other content of communications for different advertising through media and in-house audio-visual mediums in negotiation with vendors.
Creatingblogs to uncover the latest marketing tools and techniques

Paid Search Strategy

Flight network

Paid SEM Intelligence and Accounts Manager

Apr 2013 – Mar 2016 · 2 yrs 11 mos · Mumbai Area, India

Responsibilities:
Managed Google Analytics, Omniture (Site Catalyst) to get insights on visitor behaviours and campaigns performances with a scope to improve online business through Paid Search and increased multi-channel revenue.
Developed digital analytics architecture that enables fact-based decision making, ad hoc analysis and insight generation in coordination with vendors, photographers, colour separators, printers, freelancers, web and interactive sub contractors.
Prepared daily, weekly, monthly, yearly business & employee reports that drive business goals and measure team performance.
Formulated projects based on various products and obtained external resources, if required.
Provided guidance and lead a global remarketing solution such as Criteo, and on the project to an ROI positive state, while growing exposure 10 times our previous efforts.
Worked in collaboration with the account managers to achieve the targets and goals.

Fareportal

Sr. Team Lead-Search Engine Marketing (PPC)

Apr 2011 – Sep 2011 · 5 mos · Gurgaon, India

Responsibilities:
Looked after PPC accounts with ROI achievement for Ads targets.
Analyzed inflation of cost, seasonal effects, issues, keyword mapping and unwanted traffic.
Supervised web interfaces that account for speed, readability and accessibility.

Communicate2

Senior Search Associate

Dec 2008 – Mar 2011 · 2 yrs 3 mos

Work Profile in C2:-
To analyze the PPC accounts and provide suggestions for their improvement.
1. Interact with clients weekly to get improved relations and betterment of the process.
2. To make sure the reports are delivered before the time limit given by the clients.
3. Manage, monitor display ads and create and send reports to publishers and the clients.
4. Work on DFA6 (Dart) and Atlas Ad servers. Create new campaigns, do reporting for the ongoing campaigns and trafficking ads via these tools.
5. Conduct Knowledge sharing sessions for the team mates.
6. Make estimates & business proposal for new clients.
7. Do all types of reporting for publishers and clients for the display and search accounts e.g. search query reports, report analysis, soft metrics, daily metrics report and bid management reports