Arleth Salas

Business Development Executive

Mexico City, Mexico6 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Expert in developing omnichannel marketing strategies.
Proven track record in increasing sales opportunities.
Skilled in managing diverse marketing campaigns.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in MarTech and B2B sales strategies.

Contact

Skills

Core Skills

Marketing StrategyData AnalyticsSales ManagementBusiness DevelopmentSocial Media MarketingContent Production

Other Skills

Analytical SkillsMulti-Channel MarketingManaged ServicesFacebook MarketingEstrategia de contenidosGoogle AnalyticsGoogle AdsDigital MarketingOnline MarketingEmail MarketingB2B MarketingContent MarketingSalesData CentersBusiness-to-Business (B2B)

About

I’m passionate in transforming market research and customer insight into optimized creatives solutions and communication strategies. I focus on create and manage marketing campaigns to raise awareness and generate demand that help brands reach and engage with their customers to increase sales. I enjoy facing new challenges to continue innovating, adapting and managing changes. Expertise: Brand marketing, content production, media planning, business development, data analytics, social media, digital advertising and customer engagement.

Experience

6 yrs 8 mos

Total Experience

1 yr 8 mos

Average Tenure

2 yrs 11 mos

Current Experience

Google

2 roles

Account Manager

Promoted

Nov 2025 – Present · 6 mos · Hybrid

Customer Growth Associate

Jun 2023 – Dec 2025 · 2 yrs 6 mos · Hybrid

Portafolio management of advertisers in Google, developing omnichannel marketing campaigns and creating the right strategy that reach the goals of awareness, consideration and performance.

Analytical SkillsMulti-Channel MarketingMarketing StrategyData Analytics

Amazon

2 roles

Sales Account Manager

Jan 2023 – Jun 2023 · 5 mos · Mexico City, Mexico

Build strategic business and marketing plans with customers to expand sales opportunities while communicating the value proposition for their products.

Analytical SkillsManaged ServicesSales ManagementBusiness Development

General Marketing

Jan 2022 – Jan 2023 · 1 yr · Mexico City, Mexico

Develop and implement the Social Media Strategy for Sell On Amazon MX, working with Content Creation and Creative agencies. Lead the execution of SMBs Marquee Events, working with PR, Public Policy, Sales Team and external stakeholders.

Facebook MarketingMulti-Channel MarketingSocial Media MarketingContent Production

Johnson controls

3 roles

Senior Collector French Speaker

Jun 2021 – Jan 2022 · 7 mos

Managed a diverse portfolio of security and automation systems.
Design and implement effective collection strategies for past due accounts, and determines high risk customers by analyzing their credit limit to open account balance. Achieved a 78% increase in collection rate (first 3 months) and a 15% reduction in bad debt expense month over month.
Generate reports that provide insights into portfolio health, performance, and credit risk trends.

Jr. Collector French Speaker

Apr 2020 – Jun 2021 · 1 yr 2 mos

OTC Intern

Dec 2019 – Apr 2020 · 4 mos

Soluciones integrales y administración de sistemas

Analyst in Customs and Foreign Trade

May 2019 – Dec 2019 · 7 mos · Apodaca, Nuevo León, México

Identify and source reliable international suppliers, negotiate contracts, and manage pricing strategies.
Perform direct products and international purchases. Driven an increase in revenue YoY and customer growth through procurement management.
Negotiate prices and conditions with vendors, generating portafolio savings.