Apr 2025 – Present · 1 yr 2 mos

Jan 2025 – Present · 1 yr 5 mos

Apr 2024 – Mar 2025 · 11 mos · Remote

• → Ran cold email campaigns using Instantly and Reply
• → Enriched lead data with Clay, OpenAI, and RB2B insights
• → Managed LinkedIn outreach campaigns through HeyReach
• → Enriched anonymous website visitors inside Clay using RB2B data
• → Oversaw email marketing campaigns and deliverability on Mailmodo
• → Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
• → Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Mar 2024 – Present · 2 yrs 3 mos

Feb 2024 – Mar 2024 · 1 mo · Toronto, Ontario, Canada · Remote

• Domain Management:
• Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
• Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).
• Email Infrastructure Setup:
• Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
• Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).
• Campaign Setup and Management:
• Add inboxes to cold email software (Instantly, Lemlist).
• Configure SMTP, IMAP, and related settings for functionality and spam prevention.
• Set up signatures, names, warm-up, and campaign options.
• Monitor inbox performance, troubleshoot issues.
• Troubleshooting and Support:
• Provide technical support for domain transfers and email setup.
• Collaborate with outsourced providers to troubleshoot service issues.
• Collaboration with Campaign Manager:
• Support Campaign Manager in inbox allocation, warming, and campaign readiness.
• Assist with minor changes in sequences, campaign options, and inbox management.
• Optimize email infrastructure for better deliverability.
• Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Aug 2023 – Jan 2024 · 5 mos · Remote

• → Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.
• → Edited video podcasts featuring marketing leaders using Descript.
• → Designed engaging social media posts in Figma and crafted memes and carousels in Canva.
• → Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.
• → Established and maintained info-product databases, utilizing Notion for efficient project management.
• → Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Apr 2023 – Aug 2023 · 4 mos · Remote

Sep 2021 – Apr 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India · Hybrid

• LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.
• As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies.
• Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more.
• In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.
• I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Mar 2021 – Aug 2021 · 5 mos · Mumbai, Maharashtra, India · Remote

• Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.
• Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.
• Conducting competitive industry research periodically and will identify
• opportunities to improve product efficiency and drive business growth.
• Develop and implement best-practice operations standards
• Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.
• Go to person for operations, process implementation and troubleshooting queries.
• Communicate & coordinate between teams to address day-to-day issues and
• questions, and enable all stakeholders to deliver effectively.
• In-house operations expert charged with managing and troubleshooting operational issues.
• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Aug 2020 – Feb 2021 · 6 mos

• Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.
• Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.
• Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Mar 2019 – Jul 2020 · 1 yr 4 mos

• Identify, Build & Manage Prospects pipelines for content requirements.
• Manage and action upon inbound leads (from email, chatbots, call, website forms)
• Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services.
• Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.
• Thinking and creating strategies for client brands that deliver on the client brief.
• Maintain and update records in CRM & related Sales tools.
• Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Mar 2020 – Jun 2020 · 3 mos · Mumbai, Maharashtra, India

• Developing and running digital marketing campaigns such as SEO/SEM, email, and social media for the website.
• Working on driving website traffic and acquiring the leads.
• Working on providing creative ideas for content marketing and marketing automation using tools like mailchimp, zapier, etc.
• Working on gaining insight into online marketing trends and keeping the strategies up-to-date

Nov 2018 – Jan 2019 · 2 mos · Mumbai Area, India

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Communicating with social media followers, including responding to queries in a timely manner.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.

Jun 2018 – Sep 2018 · 3 mos · Mumbai Area, India

• Implement, edit and architect front-end interactive web features, flash banners, and other consumer-facing content.
• Create front-end code that meets design specifications. Write HTML & CSS suitable for dynamic web sites, working in and around developer code. Work with, and occasionally code in, jQuery/JavaScript.
• Coordinates with account teams to interpret client needs in a coherent and constructive format for the creative development of the project.
• Work directly with client during all stages of the web design process; from initial design consult to final launch procedures