Arushi Nayyar

CEO

Delhi, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Experienced in leading digital marketing campaigns.
Strong background in quality assurance and testing.
Proficient in both technical and marketing domains.

Stackforce AI infers this person is a Digital Marketing and Quality Assurance professional with expertise in MarTech.

Contact

arushi.nayyar@basware.com LinkedIn

Skills

Core Skills

Digital MarketingProject ManagementQuality Assurance

Other Skills

.NETAPI TestingAgile MethodologiesCC#C++Campaign ExecutionCampaign PlanningCommunicating testing activitiesCore JavaCreating and tracking defectsCross-team CollaborationCustomer Relationship Management (CRM)Defect LoggingDefect Tracking

About

Worked as a Software Engineer in Development and Testing roles. My knowledge and passion for technology and digital media proved crucial in completing the well known Masters in Digital Marketing and CRM from IÉSEG School of Management. With adequate technical experience and knowledge in the digital domain, I constantly seek a challenging opportunity to work both autonomously and as part of a motivated team to further hone my skills and be a successful Digital Marketer.

Experience

10 yrs 6 mos

Total Experience

2 yrs 2 mos

Average Tenure

6 yrs 3 mos

Current Experience

Basware

3 roles

Team Leader

Promoted

Apr 2023 – Present · 3 yrs 2 mos

Operational ExcellenceMarketing EffectivenessScrumLanding PagesTeam ManagementEnd to End Campaign Management+9

Campaign Marketing Specialist

Promoted

Mar 2022 – Apr 2023 · 1 yr 1 mo

Operational ExcellenceLanding PagesEnd to End Campaign ManagementOral CommunicationOperationsProblem Solving+7

Campaign Marketing Associate

Mar 2020 – Nov 2022 · 2 yrs 8 mos

Operational ExcellenceLanding PagesEnd to End Campaign ManagementOral CommunicationOperationsCampaign Execution+1

Air france

Digital Marketing & E-Commerce

Feb 2019 – Feb 2020 · 1 yr

1. Assist the team to fast-track digital strategy, and focus on the creation of activation on the digital platforms.
2. Coordinate with marketing & digital to expedite ongoing projects, suggest innovative solutions for the campaign with the focus on lead generation and branding.
3. Creating benchmarks, for different aspects of the campaign planning using Talkwalker, Unmetrics, Semrush, etc.
4. Produce performance report for email communications, providig analysis and recommendations
5. Analyzing website performance data using Google Analytics and producing reports for the business with actionable insights.

Landing PagesEnd to End Campaign ManagementOperationsDigital Marketing

Lexpronet

Digital Marketing Intern

Apr 2018 – Jun 2018 · 2 mos

LexPronet is a technology-enabled invite only learning and networking platform for the global legal community. LexPronet is all about opening new business opportunities, networking & learning for legal professionals globally. Meet CLOs, CFOs, GCs, in-house counsels, and top-rated lawyers from around the world. Build your professional network and collaborate with others

Infoedge india(99acres.com)

Senior Quality Assurance Associate

Oct 2014 – Aug 2017 · 2 yrs 10 mos · Noida Area, India

1. Understand and Analyze testing requirements
2. Develop, document and execute test strategies, test scenarios, test plans, test cases, test data and test results.
3.Creating and tracking defects.
4. Effectively communicate testing activities and findings in oral and written formats.
5. Familiarity with SVNTrac, Test link, Jira.
6. Closely, collaborate and communicates effectively with project stakeholders, engineers, and managers.
7. Experience with API testing using Postman tool.
8. Experience with Functional testing , Browser Compatibility testing.
9. Working in Multiple modules: Lead Management System, Display Ads(Impression based and duration based).
10. Prepare daily Status report and weekly status report.
11. Ensured timely delivery of projects in all agile sprints.

Understanding testing requirementsDeveloping test strategiesDocumenting test plansCreating and tracking defectsCommunicating testing activitiesQuality Assurance

Infoedge india ltd.,

Quality Assurance Associate

Oct 2014 – May 2015 · 7 mos · Noida Area, India

1. Tested web applications by covering every possible corner case to ensure bug free live applications.
2. Documented test cases, test plans and reports for the assigned projects on Test Link for future references.
3. Collaborated with the development team for understanding of the discovered buggy workflows.
4. Performed data testing for data critical applications by creating and testing MySql.

Path infotech ltd.

. Net Trainee

Jan 2014 – Jun 2014 · 5 mos · Noida Area, India

Worked on the project which aimed at retrieving and posting property listing from different agents, builder and owner with the help of databases created for the purpose of sell, buy and rent.
Technology Used: HTML, ASP.NET
Database Used:Mysql