Ashima Biyani

Product Manager

Bengaluru, Karnataka, India6 yrs experience

Key Highlights

  • Led successful launch of JioCinema subscriptions.
  • Managed JioCinema project for FIFA World Cup 2022.
  • Expert in product management and data analytics.
Stackforce AI infers this person is a Product Manager with expertise in Media and Digital Marketing.

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Skills

Core Skills

Product ManagementData AnalyticsProduct PlanningCustomer Experience

Other Skills

Agile Application DevelopmentAgile MethodologiesAgile Project ManagementAgile Web DevelopmentAnalytical SkillsCommunicationCore JavaCustomer InsightDesign ThinkingDevOpsDigital MarketingEmail MarketingGoogle AnalyticsHuman Computer InteractionInteraction Design

Experience

6 yrs
Total Experience
2 yrs 2 mos
Average Tenure
1 yr 8 mos
Current Experience

Jiostar

2 roles

Senior Product Manager

Promoted

Nov 2025Present · 7 mos · Bengaluru · Hybrid

  • Driving D2C growth at Jiostar by building acquisition-focused platform capabilities and data-driven funnels. I work at the intersection of product, growth, and analytics—leveraging experimentation, pricing, and funnel optimisation to convert users sustainably. Passionate about scalable systems, not one-off hacks. Always curious about how products grow, why users drop off, and what actually moves metrics.
Tech SavyProduct ManagementData AnalyticsAgile Project Management

Product Manager

Oct 2024Dec 2025 · 1 yr 2 mos · Bengaluru · Hybrid

Viacom18 media private limited

2 roles

Product Manager

Apr 2024Oct 2024 · 6 mos · Hybrid

Associate Product Manager

Apr 2023Jun 2024 · 1 yr 2 mos · Hybrid

  • 1. Launched JioCinema Subscriptions, which has resulted in a significant increase in revenue for the platform.
  • 2. Worked on new monetization strategies, such as in-app purchases, and payment integration which have helped to diversify JioCinema's revenue streams.
  • 3. Worked closely with cross-functional teams to ensure that the user experience is seamless and that monetization efforts are aligned with the overall product strategy.
User StoriesData AnalyticsTech SavyProduct PlanningProduct Management

Jio

Associate Product Manager

Jun 2020Apr 2023 · 2 yrs 10 mos · Navi Mumbai, Maharashtra, India

  • I was involved in the JioCinema project for the FIFA World Cup 2022, where I exclusively project and product managed different device platforms, which accounted for 75% of the total user base
User StoriesCustomer ExperienceTech SavyMarket ResearchProduct Management

Maverix platforms pvt. ltd.

Business Development and Operations

May 2019Dec 2019 · 7 mos · Mumbai Area, India

  • Identified new leads on Instagram through the process of stakeholder mapping using appropriate keywords like a Food blogger. Approached potential clients with well-prepared pitching decks. Negotiated and managed the complete process of dealing with influencers/partners on posting brand-related promotional posts/stories.
  • I also Worked under 'Corporate' vertical of Canteen Central (formerly known as Zippy) that focused on existing/potential corporate clients such as Ernst&Young (Mumbai), Edelweiss (Mumbai), Hotstar etc
  • 1. Worked closely with the Logistics team with the pre-process of delivering the products at the client's end.
  • 2. Business Development: Identified new sales leads through the process of stakeholder mapping. Approached potential clients with well-prepared pitching decks. Maintained fruitful relationships with the existing clients by creating monthly feedback forms.
  • 3.Research and Planning: Basis the market research on existing meal subscription providers, prepared sample subscription plans for Canteen Central.
  • 4.Analyzing product data sales at all client's locations with the purpose of understanding the popular products amongst consumers as well as planning and procurement of the raw materials by using forecasting methodologies.
  • 5. Conducted training programs for on-field executives for better customer interaction.

Licious - born to meat

2 roles

Business Analyst

Promoted

May 2018Jul 2018 · 2 mos · Bangalore, India

  • Analysed and worked on monthly Sales data
  • Worked on building an automated process of forecasting sales using previous month's data with the help of R-programming packages and ARIMA Model
  • Understood the logistics of Raw material procurement to stock delivery in each hub across country

Marketing Content

May 2017Jun 2017 · 1 mo · Bangalore, India

  • Worked on customized Email Templated using CSS and HTML3 for Email marketing.
  • Researched different market campaigns for the Meat industry across India.
  • Participated in a brainstorming session for Weekly campaigns
  • Had hands-on experience on online marketing tools like Surveymonkey and Mailchimp

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

MBA — Technology Management

Jan 2019Jan 2020

MUKESH PATEL SCHOOL OF TECHNOLOGY MANAGEMENT AND ENGINEERING

Bachelor of Technology - BTech — Information Technology

Jan 2015Jan 2019

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