Ashish Agarwal

CEO

Gurgaon, Haryana, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in user growth and customer marketing.
Led successful initiatives across multiple countries.
Expert in managing large teams and PnL.

Stackforce AI infers this person is a Fintech and Ecommerce growth strategist with extensive experience in customer acquisition and lifecycle management.

Contact

Skills

Core Skills

User GrowthPnl ManagementGrowth HackingCustomer Lifecycle ManagementUser AcquisitionDigital MarketingCustomer DevelopmentCustomer MarketingCustomer StrategyCrmProcess MappingSix SigmaClaims ProcessingJava

Other Skills

Market ShareCustomer AcquisitionDigital StrategyMarketingPeople ManagementRevenue & Profit GrowthRetentionCross SellSEO/ASOCity StrategyCustomer LoyaltyOffer ManagementSales ProcessSkill MatrixRDBMS

About

Experienced Business Head, User Growth & Customer Marketing Professional with a demonstrated history of working in the Fintech / Ecommerce / Retail industry in India, Germany, Spain & China. Skilled in handling large teams, PnL, Growth, Acquisition, Retention, Business Development, Customer Life Cycle Management, Customer Analytics, Marketing Promotions, Market Research, Customer Loyalty and Digital Strategy. Worked with Organizations like Paytm, Freecharge(Axis Bank) & Metro Cash & Carry wherein we successfully opened & led several categories, products, markets to achieve/exceed targets. MBA from SCMHRD / B Tech from BITS-PILANI / Business Intelligence from Maastricht University Netherlands.

Experience

14 yrs 3 mos

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 2 mos

Current Experience

Paytm

2 roles

Vice President

Promoted

Jul 2024 – Present · 1 yr 11 mos

Heading Business & Growth for Recharges & Utilities Vertical @ Paytm
Key Categories : Mobile(Prepaid/Postpaid), Electricity, Cylinder, Fastag, DTH/OTT, Loans & Insurance
Responsible for User Growth, Market Share across
PnL Management: GMV, Revenue & EBIDTA
Customer Acquisition & Retention Metrics
Conversion funnel metrics along with CST management
Onapp/Off App marketing, Digital strategy & campaign/cashback management.

User GrowthMarket SharePnL ManagementCustomer AcquisitionDigital Strategy

Associate Vice President

Mar 2022 – Jun 2024 · 2 yrs 3 mos

Leading Growth @ Paytm
Recharges, Utilities & Bill Payments
Credit Card Bill Payments , Loans, Insurance
Rent/Tuition Fee
New Emerging Categories
Consumer Insights , communicaiton/campaign stack management
Onapp/Offapp Marketing

Growth HackingCustomer Lifecycle ManagementMarketingPeople ManagementRevenue & Profit Growth

Freecharge

Associate Director - Head Of Growth

Feb 2021 – Mar 2022 · 1 yr 1 mo · Gurugram, Haryana, India

Leading Growth @ Freecharge for all categories & products.
Responsible for User acquisition, retention & cross sell to drive growth & maximise ROI
Lead THE UPI Charter for freecharge
Launch new products/categories - Rental, Fastag, LPG etc
Consumer insights/user behaviour analysis & optimise user conversion funnel.
Lead campaigns end to end & manage over all promotion & digital marketing budget.
Leading Digital & SEO/ASO for Payments Business
Lead relationship with external partners, agencies & enable work cross functionally with engineering, design, analytics, product & operations to design & execute growth strategies.
Champion metrics driven analysis & decision making throughout the org for profitable growth.

User AcquisitionRetentionCross SellDigital MarketingSEO/ASO

Metro cash & carry india private limited

General Manager - Customer Life Cycle Management (SW)

Apr 2017 – Dec 2020 · 3 yrs 8 mos · Bengaluru Area, India

Customer Development, Customer Marketing/Promotions & City Strategy for Metro Cash & Carry, India(SW Region):
Responsible for development of Metro Customer Base (Trader, HORECA & SCO ) by various Customer Life Cycle Management initiatives for the cluster. (Total 15 Cash & Carry Stores - SW India)
Deliver Targets for Customer Buying Rate & Visits based on strategies of acquisition, activation & retention programs
Leading a Team of 6 member per store – Total 90 people across SW Region to achieve customer targets
Responsible for City Strategy for expansion & estimating Customer/Sales Potential for New Store Openings
Responsible for execution & driving of Customer Loyalty for Metro India (South West Region)
Member of Metro Potentials - Global Top Performer Programme.

Customer DevelopmentCustomer MarketingCity StrategyCustomer Loyalty

Metro cash and carry

International Marketing Manager

Feb 2014 – Mar 2017 · 3 yrs 1 mo · Düsseldorf Area, Germany

The current profile includes designing Customer Strategy for Metro Cash & Carry Germany. (106 Cash & Carry Stores)
o Responsible for development of Metro Customer Base in Dusseldorf Germany by increasing Basket Share & Frequency of the cluster.
o Responsible for focused targeting of customers by interventions from CRM (Customer Relationship Management), Marketing Department & Offer Management (Buying) Departments.
Member of Metro Potentials global Top Performer Programme.
o Metro Potential is a two-year International Management Development Programme.
o The purpose is to develop leadership skills to prepare the top performers of the company for management leadership positions.

Customer StrategyCRMMarketingOffer Management

Cummins inc.

Summer Intern @ Cummins

Apr 2013 – May 2013 · 1 mo · Phaltan Area, Pune, India

Project Title: “To streamline Shop Floor Work by doing Process Mapping across 5 major operations/processes using Six Sigma Terminology “at two plants – RECON & NRPI.
o Verify/Design Sales Process Maps for 55 shop floor operations to facilitate building of a Comprehensive Skill Guide. (Interviewed 4 workers per team across all existing 21 teams).
o Develop Skill Matrix for 210 shop floor employees by evaluating/rating them on the designed Comprehensive Skill Guide.
o Perform Skill Matrix Analysis, Benchmarking, Job Mapping & Sales Training Need Analysis for all 21 workforce teams.
o Design & Implement procedures for Selection, Sales Manual & Job allocation. Design Implementation Tracker, RACI Matrix, Selection Process Questionnaires & Central Job Rotation Tracker.
o Project successfully implemented at both plants (RECON & NRPI) on 19th August,2013

Process MappingSix SigmaSales ProcessSkill Matrix

Maastricht university

Exchange Student

Jul 2012 – Aug 2012 · 1 mo · Maastricht Area, Netherlands

Certified in Business Intelligence Course( Predictive and Prescriptive Performance Management)

Infosys

System Engineer

Jun 2010 – May 2012 · 1 yr 11 mos · Pune Area, India

Systems Engineer at Infosys Ltd., Pune (Jun ‘10 –May ‘12)
Implementation of Claims Processing Portal (Product Manager Loyalty Portal) for WellPoint Healthcare (Single Point of Contact for US based WellPoint Client for 6 months). Use of JAVA, which involved JSP,JSF & JPA Technologies to design Website Portal in coordination with RDBMS
Enabled Excel Macros for various units in Healthcare Division to help them create, compare & analyze reports using XL Miner, Pivot, VLookup and Solver optimization analysis. Was awarded the Best Kaizen award for automation via Macros.

Idea cellular ltd

Assistant Manager

Jan 2010 – Jun 2010 · 5 mos · Noida

Design a Central Website Interface for Networks function, Idea Cellular Ltd., Noida
A BITS PILANI Semester Exchange program initiative. Worked as an Assistant Manager for duration of six months.

Claims ProcessingJAVARDBMSExcel Macros