Ashish Agarwal

CEO

Gurgaon, Haryana, India14 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in user growth and customer marketing.
  • Led successful initiatives across multiple countries.
  • Expert in managing large teams and PnL.
Stackforce AI infers this person is a Fintech and Ecommerce growth strategist with extensive experience in customer acquisition and lifecycle management.

Contact

Skills

Core Skills

User GrowthPnl ManagementGrowth HackingCustomer Lifecycle ManagementUser AcquisitionDigital MarketingCustomer DevelopmentCustomer MarketingCustomer StrategyCrmProcess MappingSix SigmaClaims ProcessingJava

Other Skills

Market ShareCustomer AcquisitionDigital StrategyMarketingPeople ManagementRevenue & Profit GrowthRetentionCross SellSEO/ASOCity StrategyCustomer LoyaltyOffer ManagementSales ProcessSkill MatrixRDBMS

About

Experienced Business Head, User Growth & Customer Marketing Professional with a demonstrated history of working in the Fintech / Ecommerce / Retail industry in India, Germany, Spain & China. Skilled in handling large teams, PnL, Growth, Acquisition, Retention, Business Development, Customer Life Cycle Management, Customer Analytics, Marketing Promotions, Market Research, Customer Loyalty and Digital Strategy. Worked with Organizations like Paytm, Freecharge(Axis Bank) & Metro Cash & Carry wherein we successfully opened & led several categories, products, markets to achieve/exceed targets. MBA from SCMHRD / B Tech from BITS-PILANI / Business Intelligence from Maastricht University Netherlands.

Experience

14 yrs 3 mos
Total Experience
2 yrs 4 mos
Average Tenure
4 yrs 2 mos
Current Experience

Paytm

2 roles

Vice President

Promoted

Jul 2024Present · 1 yr 11 mos

  • Heading Business & Growth for Recharges & Utilities Vertical @ Paytm
  • Key Categories : Mobile(Prepaid/Postpaid), Electricity, Cylinder, Fastag, DTH/OTT, Loans & Insurance
  • Responsible for User Growth, Market Share across
  • PnL Management: GMV, Revenue & EBIDTA
  • Customer Acquisition & Retention Metrics
  • Conversion funnel metrics along with CST management
  • Onapp/Off App marketing, Digital strategy & campaign/cashback management.
User GrowthMarket SharePnL ManagementCustomer AcquisitionDigital Strategy

Associate Vice President

Mar 2022Jun 2024 · 2 yrs 3 mos

  • Leading Growth @ Paytm
  • Recharges, Utilities & Bill Payments
  • Credit Card Bill Payments , Loans, Insurance
  • Rent/Tuition Fee
  • New Emerging Categories
  • Consumer Insights , communicaiton/campaign stack management
  • Onapp/Offapp Marketing
Growth HackingCustomer Lifecycle ManagementMarketingPeople ManagementRevenue & Profit Growth

Freecharge

Associate Director - Head Of Growth

Feb 2021Mar 2022 · 1 yr 1 mo · Gurugram, Haryana, India

  • Leading Growth @ Freecharge for all categories & products.
  • Responsible for User acquisition, retention & cross sell to drive growth & maximise ROI
  • Lead THE UPI Charter for freecharge
  • Launch new products/categories - Rental, Fastag, LPG etc
  • Consumer insights/user behaviour analysis & optimise user conversion funnel.
  • Lead campaigns end to end & manage over all promotion & digital marketing budget.
  • Leading Digital & SEO/ASO for Payments Business
  • Lead relationship with external partners, agencies & enable work cross functionally with engineering, design, analytics, product & operations to design & execute growth strategies.
  • Champion metrics driven analysis & decision making throughout the org for profitable growth.
User AcquisitionRetentionCross SellDigital MarketingSEO/ASO

Metro cash & carry india private limited

General Manager - Customer Life Cycle Management (SW)

Apr 2017Dec 2020 · 3 yrs 8 mos · Bengaluru Area, India

  • Customer Development, Customer Marketing/Promotions & City Strategy for Metro Cash & Carry, India(SW Region):
  • Responsible for development of Metro Customer Base (Trader, HORECA & SCO ) by various Customer Life Cycle Management initiatives for the cluster. (Total 15 Cash & Carry Stores - SW India)
  • Deliver Targets for Customer Buying Rate & Visits based on strategies of acquisition, activation & retention programs
  • Leading a Team of 6 member per store – Total 90 people across SW Region to achieve customer targets
  • Responsible for City Strategy for expansion & estimating Customer/Sales Potential for New Store Openings
  • Responsible for execution & driving of Customer Loyalty for Metro India (South West Region)
  • Member of Metro Potentials - Global Top Performer Programme.
Customer DevelopmentCustomer MarketingCity StrategyCustomer Loyalty

Metro cash and carry

International Marketing Manager

Feb 2014Mar 2017 · 3 yrs 1 mo · Düsseldorf Area, Germany

  • The current profile includes designing Customer Strategy for Metro Cash & Carry Germany. (106 Cash & Carry Stores)
  • o Responsible for development of Metro Customer Base in Dusseldorf Germany by increasing Basket Share & Frequency of the cluster.
  • o Responsible for focused targeting of customers by interventions from CRM (Customer Relationship Management), Marketing Department & Offer Management (Buying) Departments.
  • Member of Metro Potentials global Top Performer Programme.
  • o Metro Potential is a two-year International Management Development Programme.
  • o The purpose is to develop leadership skills to prepare the top performers of the company for management leadership positions.
Customer StrategyCRMMarketingOffer Management

Cummins inc.

Summer Intern @ Cummins

Apr 2013May 2013 · 1 mo · Phaltan Area, Pune, India

  • Project Title: “To streamline Shop Floor Work by doing Process Mapping across 5 major operations/processes using Six Sigma Terminology “at two plants – RECON & NRPI.
  • o Verify/Design Sales Process Maps for 55 shop floor operations to facilitate building of a Comprehensive Skill Guide. (Interviewed 4 workers per team across all existing 21 teams).
  • o Develop Skill Matrix for 210 shop floor employees by evaluating/rating them on the designed Comprehensive Skill Guide.
  • o Perform Skill Matrix Analysis, Benchmarking, Job Mapping & Sales Training Need Analysis for all 21 workforce teams.
  • o Design & Implement procedures for Selection, Sales Manual & Job allocation. Design Implementation Tracker, RACI Matrix, Selection Process Questionnaires & Central Job Rotation Tracker.
  • o Project successfully implemented at both plants (RECON & NRPI) on 19th August,2013
Process MappingSix SigmaSales ProcessSkill Matrix

Maastricht university

Exchange Student

Jul 2012Aug 2012 · 1 mo · Maastricht Area, Netherlands

  • Certified in Business Intelligence Course( Predictive and Prescriptive Performance Management)

Infosys

System Engineer

Jun 2010May 2012 · 1 yr 11 mos · Pune Area, India

  • Systems Engineer at Infosys Ltd., Pune (Jun ‘10 –May ‘12)
  • Implementation of Claims Processing Portal (Product Manager Loyalty Portal) for WellPoint Healthcare (Single Point of Contact for US based WellPoint Client for 6 months). Use of JAVA, which involved JSP,JSF & JPA Technologies to design Website Portal in coordination with RDBMS
  • Enabled Excel Macros for various units in Healthcare Division to help them create, compare & analyze reports using XL Miner, Pivot, VLookup and Solver optimization analysis. Was awarded the Best Kaizen award for automation via Macros.

Idea cellular ltd

Assistant Manager

Jan 2010Jun 2010 · 5 mos · Noida

  • Design a Central Website Interface for Networks function, Idea Cellular Ltd., Noida
  • A BITS PILANI Semester Exchange program initiative. Worked as an Assistant Manager for duration of six months.
Claims ProcessingJAVARDBMSExcel Macros

Education

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering - BE — Electrical and Electronics Engineering

Jan 2006Jan 2010

Symbiosis Centre For Management and Human Resource Development

Master of Business Administration (MBA)

Jan 2012Jan 2014

Birla Institute of Technology and Science, Pilani

Bachelor of Technology (BTech) — Electronics and Instrumentation

Jan 2006Jan 2010

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