Jun 2022 – Jul 2024 · 2 yrs 1 mo · Gurugram, Haryana, India

• Led a team of 6 social media executives and managed campaign planning, execution, optimizations, and performance analysis.
• Primarily worked with Adobe, e.l.f. & Google as clients and successfully achieved KPIs for different campaigns in multiple global markets.
• Worked on Sales (Conversions, Catalogue sales for E-commerce), Awareness, Traffic, and Engagement objectives on various platforms such as Meta, LinkedIn, Snapchat, and Twitter.
• Successfully managed a weekly budget of more than $100k for multiple clients.
• Worked with a diverse range of clients including Adidas, Reebok, LVMH, Colgate, RNIB, TFL, Hill's Pet, GLA, Met Police, INEOS, INCA, Ecotone, Black Deer, Silverstone, Avon, Deloitte, etc.
• Presented detailed weekly reports, monthly reports, and post-campaign reports with valuable insights and recommendations to the client.
• Maintained successful relationships with clients and internal stakeholders.
• Trained a team of freshers on multiple social platforms and upbringing them to execute successful campaigns individually.
• Conducted regular team meetings and performance evaluations, provided coaching and guidance to team members to enhance their skills and productivity.
• Organized weekly knowledge-sharing sessions to keep the team updated on the latest trends and industry news.
• Conducted interviews for Executive and Senior Executive roles.
• Received comprehensive training in media planning and campaign reporting, Excel, Relationship Management, Wrike, and Power BI.
• Utilized Power BI and Google Campaign Manager for weekly onsite reporting and leveraged the data for audience profiling and performance improvements.

May 2021 – Jun 2022 · 1 yr 1 mo · Delhi, India

• Created and successfully executed Social Media Strategies for 30+ clients (Universities, Schools).
• Started & grew the Facebook & Instagram community of multiple clients to 10k+.
• Increased & maintained the engagement rate of more than 5% on Instagram for multiple accounts.
• Created Social Media Sales Pitch for 20+ prospects.
• Trained and managed Social Media Team of 9 members.
• Manage and oversee various Social Media Channels like Facebook, Instagram, LinkedIn, Twitter, and Quora.
• Delivered data driven as well as qualitative reporting and analysis, facilitated KPI setting and benchmarking.
• Organised online and offline events to boost the social media presence.
• Performed Competitor Research and Analysis for 30+ clients.
• Held various on-site client meetings to understand their expectations and showcase the results.
• Worked closely with the Design Team and Ad Ops Team for successful execution of Social Media Plans.
• Performance review and optimisation of all accounts by weekly and monthly reporting.
• Worked and researched on latest trends of the industry.
• Created multiple viral reels for Instagram.

Sep 2020 – May 2021 · 8 mos · Gurugram, Haryana, India

• Created and executed marketing plans for 2 national level online events with 2500+ attendees each, 20+ webinars with 500+ attendees each, 15+ offline sessions with 100+ attendees each.
• Generated 70k+ leads for the events in 6 months via Facebook Ads and tracked user web behavior via Google Analytics.
• Created Social Media strategy to grow the community and increase brand awareness.
• Grew Instagram community for High School Moms from 5k to 22k+ followers within 3 months.
• Started an Instagram community for High School Zeal and grew it to 3k+ followers within 3 months via organic reach.
• Created and managed 35+ various landing pages and online events on different platforms.
• Managed Social Media Team, Content Team, and Graphics Team of 9 members.
• Developed Standard Operating Process (SOPs) & Policies for Marketing Team.
• Created and executed a successful outreach and awareness strategy for International Universities through social media.

Jul 2018 – Aug 2020 · 2 yrs 1 mo · Noida, Uttar Pradesh, India

• Founded a sustainable tourism travel startup with an idea to make travel easy and responsible.
• Participated in all aspects of Business Development from Market Research to Product Development, from Finance to Marketing and Operations.
• Formulated the company's vision, goals, and objectives. Hired and trained a team of 25 members.
• Built and maintained professional relationships with clients and partners.
• Successfully created and managed a Social Media Influencer and Content Creator Program.
• Established and strategized various online and offline marketing activities.
• Worked on an Eco-Friendly Travel Project.
• Clients include Adobe, Paytm, Amazon, Squad Run, Deloitte, IIT Delhi, JECRC, LNMIT, JIIT Noida etc.